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We Saw You

We Saw You: Young Avenue Sound Throws Down

The grand re-opening party for Young Avenue Sound, which was held September 25th, was a great Memphis music night. And it capped off a music weekend that included Gonerfest 19, which was having its after-party at Bar DKDC the same night.

I loved running into old friends I hadn’t seen in a long time at the studio at 2258 Young Avenue.

I got to hear Dylan Dunn sing and play guitar, along with Ryan Peel on drums and Rhyan Tindall on bass. What a great voice. Ditto to Ava Carrington, whose performance I heard on a video taken at the party. She’s fabulous, too. I had to leave for a while to attend the birthday cookout for my two-year-old great nephew, Bennett Michael Kerley, but I came back. The party was too much fun.

Ava Carrington and Dylan Dunn at Young Avenue Sound grand re-opening party (Credit: Michael Donahue)
Ryan Peel at Young Avenue Sound grand re-opening party (Credit: Michael Donahue)

And I even sat down at the piano and played some late ‘20s type jazz renditions of music. Not something that probably is heard too often at Young Avenue Sound. I actually sat down more than once. Un-asked.

The public was invited to tour the studio and also view the short-term rentals, which are on the order of Airbnbs. And John Michael, who recently moved to Memphis from Santa Monica, California, was on hand at the new 96X FM studio, which he is setting up inside Young Avenue Sound.

John Michael at Young Avenue Sound grand re-opening party (Credit: Michael Donahue)

Taylor Berger of Two Broke Bartenders, and Elliott Ives, a songwriter/co-producer and a longtime studio and touring guitarist with Justin Timberlake, bought Young Avenue Sound on Valentine’s Day 2022, along with some partners, including including Scott Bartlett from Saving Abel.

Elliott Ives and Cameron Mann, former co-owner with his dad, Don Mann, of Young Avenue Sound at the studio’s grand re-opening party (Credit: Michael Donahue)
Taylor Berger at Young Avenue Sound grand re-opening party (Credit: Michael Donahue)
Scott Bartlett and Jill Goff at Young Avenue Sound grand re-opening party (Credit: Michael Donahue)
Sandra Adair and Vivian Ives at Young Avenue Sound grand re-opening party (Credit: Michael Donahue)

Guests toured the new studios, which included an editing suite that’s an homage to the late Leo Goff III, who was Yo Gotti’s engineer for 19 years. Goff’s mother, Jill Goff, was at the open house.

Lawrence Matthews, Pat Mitchell Worley, Violette Worley at Young Avenue Sound grand re-opening party (Credit: Michael Donahue)
Dame Mufasa and Spekulate the Philosopher at Young Avenue Sound grand re-opening party (Credit: Michael Donahue)
Louise Page at Young Avenue Sound grand re-opening party (Credit: Michael Donahue)
Jeremy Stanfill at Young Avenue Sound grand re-opening party (Credit: Michael Donahue)
Rachel and Blair Davis at Young Avenue Sound grand re-opening party (Credit: Michael Donahue)

I like what Ives told me about Young Avenue Sound in a previous interview: “My ultimate goal is to eventually make Memphis better than a C+ market by bringing a viable music business infrastructure back to where we can provide our home-grown talent with the power and global reach that it deserves.”

And I like what Scott Bartlett told me the day after the party: “I feel like we’re making great strides. We’ve kept all the flavor and history of the building while adding a modern twist. And this is just the beginning.”

Christian B. Walker at Young Avenue Sound grand re-opening party (Credit: Michael Donahue)
Lana J. and Isaac Daniel at Young Avenue Sound grand re-opening party (Credit: Michael Donahue)
Robert and Maggie Anthony of Midnight Sirens and Milton McLellan Jr. at Young Avenue Sound grand re-opening party (Credit: Michael Donahue)
Andrew Geraci at Young Avenue Sound grand re-opening party (Credit: Michael Donahue)
Thomas Bergstig at Young Avenue Sound grand re-opening party (Credit: Michael Donahue)
Max Waldkirch at Young Avenue Sound grand re-opening party (Credit: Michael Donahue)
Jonathan and Jana Finder at Young Avenue Sound grand re-opening party (Credit: Michael Donahue)
Young Avenue Sound grand re-opening party (Credit: Michael Donahue)

High Limit Room at Gold Strike

Gold Strike general manager Max Fisher cuts the ribbon to open the High Limit Room (Credit: Michael Donahue)

I attended another grand re-opening of a beautiful place on September 14th in  Tunica, Mississippi. I was at the unveiling of Gold Strike Casino Resort’s $4-million dollar High Limit Room.

According to the press release from Gold Strike, the High Limit Room gaming area was “newly renovated and expanded.”

And, it says, it includes “111 high-limit slot machines and nine table games, including two Baccarat tables.”

Also, the High Limit Room includes “exclusive cage and credit services, dedicated cocktail service, and a VIP lounge.”

High Limit Room at Gold Strike Casino Resort(Credit: Michael Donahue)
High Limit Room at Gold Strike Casino Resort(Credit: Michael Donahue)

A quote in the release from Kelly Askosua Kena, principal at DESMOTIF Studios, says, “The character of the space is timeless and defined by its use of clean lines and the rich materials used combine for an impressive visual impact.”

Gold Strike general manager Max Fisher, cut the ribbon to signify the opening of the High Limit Room.

We Saw You
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Music Music Blog

Young Avenue Sound to Hold Grand Re-Opening Party

Young Avenue Sound will hold its grand re-opening party from 5 to 7 p.m. Sunday, September 25th at 2258 Young Avenue.

The public is invited to tour the studio, view the short-term rentals that are on the order of Airbnbs, listen to live music, eat, and drink.

They also can view the new 96X FM studio, which is operated by John Michael, who recently moved from Santa Monica, California to Memphis.

John Michael in the new 96X FM radio station at Young Avenue Sound (Credit: Michael Donahue)

Taylor Berger and Elliott Ives bought Young Avenue Sound on Valentine’s Day 2022. Berger’s Two Broke Bartenders team manages the seven rental units. Ives, a songwriter/co-producer and a longtime studio and touring guitarist with Justin Timberlake, will be over the studio side of the building.

Ives describes the open house as “a grand reception, which will include anybody who has seen the building before, worked there, and wants to see a new studio in Memphis.”

Club owners, who need to find places for touring band members to play, can look at the short-term rentals, which are equipped with kitchens, Ives says. “This is a better way. A cheaper way.”

Young Avenue Sound is now “a one stop shop for musicians, bands.”

The studios include the original “high tracking room. All we did to that room was move the piano from low tracking onto the stage in there.”

And, he adds, “The room sounds so good we didn’t want to change anything. We want to keep it the same esthetic.”

That was the “original intention” of former owner, the late Don Mann. “Just when they built that studio.  It’s there in its original form.”

Young Avenue Sound’s original high tracking room (Credit: Michael Donahue)

The new Studio B, which was newly built within the low tracking room, is now the production suite for Ives and chief engineer Scott Hardin.

The remainder of low tracking is fully remodeled and has an editing suite and serves as “an homage to the late Leo Goff III. He’s a mentor. He worked at Young Avenue Sound on and off for years. He, basically, taught me everything I know about music engineering. He was a huge influence on me. He was Yo Gotti’s engineer for 19 years.”

Goff’s equipment, which includes his vintage analog collection, fills the room. 

Ryan Peel in the homage to Leo Goff (Credit: Michael Donahue)

Studio A’s new control room has been completely remodeled “to upgrade the monitoring experience that Young Avenue Sound had not had before.”

Ives wanted “a completely different working configuration.”

Blair Davis in Studio A control room (Credit: Michael Donahue)

They put in new speakers and built a wall to house the JBL monitors, which Goff gave to Ives. “I’m going a little bit more modern, but staying hybrid as far as vintage outboard gear goes.”

For instance, their console is “a classic NEVE VR32,” he says.  A lot of studios are “getting rid of their consoles and going straight digital in the box, which is all digital on the computer. And we’re making it hybrid, so if somebody wants to mix in a classic way all spread out on a console, he can do that.”

Young Avenue Sound includes Ethan Hunt, Blair Davis, Elliott Ives,Taylor Berger, Ryan Peel, and Dane Giordano (Credit: Michael Donahue)
Listening room at Young Avenue Sound (Credit: Michael Donahue)

Musicians also can work out of some of the short-term living spaces, which used to be Ives’ studio. “They can bring their laptops and still have studio functionality.”

A short term rental living space at Young Avenue Sound (Credit: Michael Donahue)

Ives, who began working at Young Avenue Sound about 20 years ago, had no idea he would one day own the studio. He decided to make it a “world class studio.”

Music for the open house will be provided by Ava Carrington and Dylan Dunn. Music broadcast by 96X also will be playing. Light appetizers will be provided by Mulan Asian Bistro. Memphis Made Brewing Company will provide the beer. Wine also will be available.

“My ultimate goal is to eventually make Memphis better than a C-plus market  by bringing a viable music business infrastructure back to where we can provide our home-grown talent with the power and global reach that it deserves.”

Young Avenue Sound (Credit: Michael Donahue)
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Music Music Blog

Listen Up: Midnight Sirens

Midnight Sirens is a new music duo featuring Robert and Maggie Anthony. They’re releasing their singles U. V. Rays and The Admiral today, August 19th.

You might know Robert.

But then again you might not know Robert.

He won’t say whether or not he is in Lord T & Eloise, a Memphis band featuring performers who go incognito.

“I wrote some guitar riffs for a group called ‘Lord T & Eloise,’” Robert says. “And worked with them a little bit.”

And you might know Maggie, who is Robert’s wife. She was in a popular quartet, The Owens Sisters. They were on America’s Got Talent. 

But she’d rather you don’t know that she was on America’s Got Talent.

“I was 16,” Maggie says. “And I was so nervous. It was awful. I literally am so embarrassed.”

 Robert and Maggie, who have been married three and a half years and are the parents of a daughter, Pearl, joined forces for Midnight Sirens during the pandemic.

Maggie and Robert Anthony of Midnight Sirens (Credit: Michael Donahue)

As for the name, Robert says every time they tried to put their child to bed or tried to record, they heard ambulance and fire sirens blaring down North Parkway. They had to change their recording location because there were so many sirens, Robert says. “We moved to our shower stall.”

Consequently, he says, “There are a lot of sirens in the actual recording.”

Robert and Maggie are a match made in music heaven. “I have three older sisters,” Maggie says. “When I was 15, we started doing four-part harmonies together. We would play at bars and stuff. It was really interesting because I was 15 playing in these bars. We would do covers of popular country songs. That was kind of our niche.”

As The Owens Sisters, they performed songs, including Wagon Wheel and Down to the River To Pray, with their dad, Andrew Owens, on guitar. “We actually did Free Falling. We made it a country song.”

When she was 16, Maggie and her sisters moved to Nashville to pursue their careers. Maggie did a lot of songwriting while she was there, but, she says, “We were very young. It didn’t turn out how we anticipated it would.”

That also was the same year they made their ill-fated appearance on America’s Got Talent. She and her two sisters appeared on the show at Madison Square Garden, but none of them were prepared, she says. “I was so scared. Thank God, you can’t find it on line. I’m truly blessed.”

When they returned from Nashville, Maggie had to get “back in the rhythm of a normal life. I continued doing home schooling and graduation. I put music on the back burner. But when I was 17, me and my sister, Andie, started a group together. We called it ‘Zuster.’”

Describing “Zuster,” which is a Dutch word meaning “sister,” Maggie says, “It wasn’t Southern or country or anything. It was like electronic folk. ‘Electronic’ is kind of the wrong word.  It had elements of electronics like a synth keyboard. It had guitar. It was very based in harmonies.”

Zuster released two singles, including Do You Want Me with a video, on the Blue Tom label at the University of Memphis. “I think that one is still up. But I don’t think they ever put out the actual album we were working on.”

The song, which she and Andie wrote, is “just about really loving somebody and wanting them to feel the same way.”

Maggie then decided to take a break to figure out what she wanted to do. “I never really thought I would do something on my own. Singing harmony live with myself is almost impossible. So, I took a little break. And then I met Robert.”

Robert recalls the first time he heard Maggie sing: “It was this huge, crazy party and I thought, ‘What is that sound?’ And I followed it and she was out there singing.”

Robert and Maggie Anthony of Midnight Sirens (Credit: Michael Donahue)

He saw her again about three years later at a friend’s house. “She whipped out her guitar and started playing these original songs. And I was just really blown away by her songwriting, her lyrics.”

He told Maggie, “Wow. You’re deeper than your age.’ We started talking. We were friends for a while and then we started dating.”

Robert found “a lack of pretense” in Maggie’s lyrics. 

In addition to playing country songs for him, Maggie also played songs by Melanie. “I was like ‘Where did you hear this?’”

He discovered Maggie “had the ability to come up with an original song with a catchy hook. Original catchy choruses. Songs that have a complete melody. “

Her lyrics were “way beyond her years, as well. She was singing powerful lyrics about deep subjects.”

Maggie already was familiar with Robert’s work. “I had heard about his bands through the grapevine,” she says.

But, she adds, “I didn’t listen to any of his music or anything, like Lord T & Eloise.”

“Never met them,” Robert interjects.

She liked Robert. “He’s very witty and clever. He’s a great conversationalist. He’s just good at making people feel at ease and comfortable. He made me laugh. We’re just very kindred spirits. A lot of people in my life think we’re very, very similar. Other people might disagree.”

Maggie finally saw a Lord T & Eloise show. “I liked it,” she says. “I thought that it was unique. And it’s just something you have to see to believe. When I first saw his live show, I was floored. It was just an extremely well-orchestrated performance.”

And, she says, “Robert is the creative direction of each show.”

But Robert won’t admit he’s the “Lord T” in the group. “I’ve never been in the room with those guys,” he says. “I’ve always wanted to shake their hands.”

Maggie and Robert Anthony of Midnight Sirens (Credit: Michael Donahue)

Midnight Sirens began during the pandemic and so did his piano playing, Robert says. Their daughter wanted him to teach her how to play a child’s Yamaha keyboard, but Robert, who plays guitar, didn’t know how to play the piano. “I started to play it, much to Maggie’s annoyance.”

He played it all the time, Maggie says.

In addition to learning how to play the piano, Robert thought there was “an ‘80s vibe” to the sound of the Yamaha.

Midnight Sirens “started on a cheesy Yamaha,” but, Maggie says, “It really shaped the songwriting aspect of it. I’m used to writing deep, not sad, but maybe, songs. And this Yamaha keyboard was so silly, it really kind of lightened up my songwriting in a very healthy way.”

“I was writing songs with the intent for Maggie to sing them,” Robert says, adding, “I wanted to record an album with her since I met her.”

Maggie recalls when she became captivated by Robert’s songs. He was playing The Admiral, which he describes as similar to “an epic folk song,” on the Yamaha. “I was sitting in the bathtub, just a normal day” she says. “I heard him playing this song on this cheesy Yamaha keyboard. I thought, ‘That song makes me feel so happy.’ And it turned from a normal bath into the most magical bath I’ve ever had in my life. That’s when I realized I want to live in his music.”

“Literally, it was after six months of me annoying her she started writing these songs,” Robert says.

Maggie originally thought, “I have nothing to write.” But “something clicked” when she heard that song. Maggie took his lyrics and made them “singable,” Robert says. “I have a tendency to overwrite.”

“He writes these epic novels,” Maggie says. “When I sing, I like to use less words to create kind of a picture, more descriptive words that are slightly vague, but you understand.”

She shortened Robert’s lyrics and “put a girly spin on them. There’s a different perspective when a man’s writing it. He wrote the basis of the ‘novel.’ And I took it and chopped it up and whittled it down.”

Maggie “popped out 12 songs start to finish,” Robert says. “She would go in our shower stall where our microphone is and she would come back out with these songs totally written with all the parts.’

Robert and Maggie Anthony of Midnight Sirens (Credit: Michael Donahue)

Writing the songs was “kind of an escape from Covid. You’re locked up in your house. So, we created this happy little cymatic universe.”

They later reproduced those silly and fun rhythm and beats on a Roland Juno-60 vintage keyboard from 1982.  “I said, ‘We can record that vibe with a good keyboard,” Robert says.

 Elliott Ives, a songwriter/co-producer and a longtime studio and touring guitarist with Justin Timberlake, heard UV Ray, one of the songs written on the Yamaha, at Young Avenue Sound, which he co-owns. “He thought it had some potential,” Maggie says. “And so did some other people.”

They played some of the songs for Blair Davis at Young Avenue. “He got really interested in it when he heard it,” Robert says. “He agreed to mix the whole record for us.

“We did the method for this super old school. Meaning there are no punches, no loops, no pre-set sounds, no auto tune on any of the vocals. And everything was done in a single performance. Including the vocals. Which is how they used to do it back in the tape days. A kind of throwback approach that makes for a more dynamic vibe.  I hope.”

And, he says, “Ryan Peel is playing drums on these alongside my digital beats, which helped a lot.”

Describing U. V. Rays, which has a “bossanova beat,” Maggie, who wrote the song, says, “I was kind of imagining myself in an dreamworld of being on a sailboat with this man who happens to be my husband. And kind of playing on the Ra sun god kind of concept. Honestly, just a moment in time with my husband in a dreamworld escape.”

She’s never been on a sailboat, but, Maggie says, “After writing this song, I feel like I lived that song.”

Footage in the U. V. Rays video was taken at his sister’s house, Cielito Lindo, in Palm Beach, Florida, Robert says. “We were just kicking it,” he says, adding, “That video, honestly, was vacation footage.”

He wanted to shoot a music video, but nobody wanted to. They were “just having fun sitting in the sun. I thought, ‘OK. I’m going to shoot that.’ We were in my sister’s magical backyard with this giant beehive, iguanas everywhere.”

As for their writing styles, Robert says, “Maggie has more of a tendency to sing traditional old music where I’m coming at it from an outer-space angle. I want to vibrate you. And adding a lot of disco elements to it.”

He describes his music style as “if Abba/ELO had a baby in the South.”

“I grew up writing all these country songs with these four-part harmonies,” Maggie says. “Consequently, I wound up writing songs with the same method. A lot of the structure of the melodies with harmonies remind me of the Southern kind of music background that I have. But it’s not country.”

Robert and Maggie are going to do a full-length Midnight Sirens album. It will feature their songs, which Robert describes as “a weird fusion of retro and new school.”

“With a little Southern twang to it,” Maggie says.

To watch the U. V. Rays video, click here.

To listen to U. V. Rays and The Admiral, click here.

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News

Young Avenue Sound Now Includes Short-Term Rentals and Recording Studio

Taylor Berger, founder of Two Broke Bartenders, is passionate about creating and managing short-term rentals for people who want to experience Memphis.

On Valentine’s Day 2022, Berger and Elliott Ives bought Young Avenue Sound, which they are converting into spaces that can be rented as short-term rentals on the order of Airbnbs. Half of the building will continue to be a recording studio. The overall name for the building is “Young Avenue Sound.”

A grand reopening party for Young Avenue Sound will be September 24th.

Young Avenue Sound (Credit: Michael Donahue)

Berger’s Two Broke Bartenders team currently manages seven units at Young Avenue Sound. Berger, who began Two Broke Bartenders in 2020, says, “Two Broke Bartenders was founded because all of the service industry was essentially laid off at the same time at the beginning of the pandemic. They needed employment. That’s how it was founded. Then, over time, it ended up specializing in moving and property maintenance and then only recently specializing in short-term rentals like Airbnbs.”

Ives, a songwriter/co-producer and a longtime studio and touring guitarist with Justin Timberlake, will be over the studio side of the building. “I had thought about buying this building in 2018 and just wasn’t able to get the people here to do it,” Ives says. “The studio business is a tough business.

“We own the building and then there’s a few adjacent properties. The house and the back house behind it. Another house across the street on Philadelphia we own together.”

Ives already had been working out of Young Avenue Sound. “The building is so eccentric. All these bits and bogs, nooks and crannies, different styles.”

So, he and Berger thought, “Why not turn it into a short-term living space and take pressure off the studio business? This is either the craziest thing or genius.”

They split the building in half, Ives says. “I built a studio within a studio. I moved the big piano and took my operation, which I had on the other side for seven years, and built a room within a room. And did not how how it was going to turn out. It’s not completely finished yet. It will be within a month. So far, it’s working out great.”

Chief engineer Scott Hardin works on an EP for the band, Jombi, with drummer Bry Hart at Young Avenue Sound as Michael Rose, left, looks on. (Credit: Michael Donahue)
Living room in a Young Avenue Sound short-term rental. (Credit: Michael Donahue)
A bedroom in a Young Avenue Sound short-term rental. (Credit: Michael Donahue)

Performers already are working in the new studio space. “We’re working with Jeremy Stanfill doing his new EP. And I’m working with this 17-year-old freaking artist, Ava Wilson.”

They’re currently finishing her EP. Her boyfriend, musician Dylan Dunn, who is related to Donald “Duck” Dunn, is in Memphis from California “playing on her stuff. And they’ve got a band together.”

Berger also partnered with Shelby County Commissioner Reginald Milton’s nonprofit SMA Social Suds Laundromat and community resource center to do laundry for the short-term rentals. “I’ve known Reginald forever and I just had loads and loads of laundry,” Berger says. “I knew he had this laundromat.”

He told Milton, “I’m drowning in laundry. Can you help me?”

“What was so ironic was he had been working on a business plan to start doing laundry for (short-term rental) owners. This gave him a chance to pilot something he’d been wanting to do for months.

“The machines are not being used at night. So, it’s a really good business for him to get into.”

And, Berger says, “This provides jobs to the South Memphis people he is already helping. His mission is a nonprofit. The laundromat just helps sustain their nonprofit mission.”

“One hundred percent of this money we make goes to support our 144 foster youths,” Milton says. “We are presently seeking the donation of a van so we can do the pickup and drop-off services.”

For more photos of Young Avenue Sound, go to offbeat.love and click “book now.”