So, I go on vacation for two weeks and Memphis lands a deal with Elon Musk — “the world’s richest man” — to build the largest supercomputer in the world in the former Electrolux plant. What?
From a BnB in upstate New York last week, I read a well-reported (if slightly breathless) story in the Daily Memphian, wherein reporter Sophia Surrett told the behind-the-scenes chronicle of how the Greater Memphis Chamber, led by CEO Ted Townsend, managed to convince Musk to bring his multi-billion-dollar project to the Bluff City. Selling points included our city’s ample water supply, cheap land costs, and the chamber’s willingness to work fast. Memphis was pitched in a zoom meeting with Musk and his associates in March, while Townsend was in Austin for SXSW. Musk apparently liked what he heard and over the next three months, the deal was consummated.
If things go according to plan, the former Electrolux facility will soon house a tech startup called xAI and will, according to an unnamed source in the Daily Memphian story, create “less than 200 jobs.” It will use approximately 1 million gallons of water per day, about 1 percent of the city’s current daily use. In addition, xAI will need up to 150 megawatts of electricity to run the facility — enough energy to power 100,000 homes.
Local environmental groups, including Protect Our Aquifer, issued a cautionary statement: “Before we welcome xAI with open arms, we must consider how an industry using such a tremendous amount of electricity will further impact communities already overwhelmed with pollution and a high energy burden, such as those around the xAI facility in Southwest Memphis. … Will xAI bear the cost of TVA’s fuel adjustment fee in times of high energy demand? … With our recent history of severe weather events and rolling blackouts, TVA and Memphis Light, Gas & Water must work closely with this facility to keep energy use off peak-demand hours. … During times of emergency, our utility providers must have a plan to ensure that residents receive the power and water they need ahead of corporate demand.”
Good points, all. There is some talk that xAI will get involved in building a system that will use wastewater or river water to handle its cooling needs, but it’s just talk at this point. However it goes, this appears to be a big deal. And Musk is a big deal, a guy who sends Space X rockets and Starlink satellites into space, builds futuristic Tesla cars (and goofy trucks), and owns X (formerly Twitter), the world’s largest news and social-messaging platform.
But that raises — or should — another concern: Musk, who says that he has Asperger’s Syndrome, has configured X’s algorithm to ensure that his voice is the most prominent on the platform, meaning he has 187 million followers who can see his posts. He is a mega-influencer.
He’s also an anti-vaxxer who recently posted a photo of Dr. Anthony Fauci under the caption: “You’re all beagles to me. Crimes Against Humanity.” Additionally, Musk is anti-trans, anti-DEI, pro-Trump, pro-Tucker Carlson, anti-Ukraine, pro-Russia, and has retweeted the “scientific” graphs of @eyeslasho, which claim to prove that “Black people in the US are overwhelmingly more criminally violent than whites.” Not a great look for a CEO looking to set up in a majority Black city. Musk has also retweeted some blatantly anti-semitic X posts. A real peach, this guy.
To put this in some sort of context, however strained, there is little doubt that other business and corporate leaders — in Memphis and elsewhere — share some of Musk’s beliefs and politics. The general attitude of those looking to expand their city’s economic base, i.e. political leaders and business types like those in the Greater Chamber, is to downplay (or ignore) such things as long as the greater good — jobs, investment, and a bump for the city’s reputation — is achieved. CEOs gonna CEO, the thinking goes.
By that measure, it appears that Memphis has landed a big fish, one that will maybe bring a few more fish in its wake and provide more good-paying jobs than the 200 initially surmised. But the bottom line on the xAI deal is yet to be determined. And how — or if — this transaction will benefit the Memphis economy or the average Memphian is unknown. Musk is a wild card, given to mercurial, offensive, and impulsive moves. Call him the X factor.
