Long-time Memphis radio icon Drake Hall is returning to the Memphis airwaves Thursday, April 1st, at 7 a.m. on FM 87.7, a Flinn Broadcasting outlet. In a press release, Hall’s return is touted as the “first business partnership directly between a radio personality and a corporate entity.”
In addition to the “Drake Hall Memphis Radio Show,” the partnership will include podcasts, video, email marketing, social media content, an app/web features, 24/7 streaming of two broadcasts (“The Drake Hall Radio Show” and “The Best Rock & Roll Ever Made”), plus live events.
“This is an ideal situation for broadcasters and broadcasting companies, built around partnering performers with visionary ownership to create a new and long overdue mode,” said Hall. “It’s a thrill to be given a blank canvas to create a rock radio station that focuses on the six decades of the best rock and roll ever made, not just the 300 songs that ‘test well.’”
“This is a new model in creating audio content,” said Shea Flinn of Flinn Broadcasting. “It gives the talent greater control of the programming and gives the audience a new personality-curated — as opposed to corporately curated — experience. It is targeting the rock-and-roll community, not statistical demographics.”