Jessica Hurdle thought rolling egg rolls was a good idea.
In other words, she decided to open Pok Cha’s Egg Rolls, a food truck featuring egg rolls and other items.
“I’ve been sitting on this idea for two years,” Hurdle says. “I’m a former school teacher. The pandemic allowed me time to go forward with it.”
Hurdle, a member of the Air National Guard, got the idea when she was on active duty orders at Little Rock Air Force Base. “I visited a food truck there. A Chinese lady was serving Asian food on the base. I really was inspired by her.”
The woman served fried rice and sweet potato fries, but, Hurdle says, “The egg rolls were something she always made, and she made them in a very special way. We exchanged information. She let me visit her to see how her operation would go. She mentored me on the way.”
Hurdle liked the food truck idea. “I thought, ‘I’ve never seen an egg roll food truck. I may be on to something.’”
And she wanted to do something to honor her mom, the late Pok Cha Chang. “Egg rolls for me are a family legacy. Something my mom was known for.”
Her mother put three different kinds of meat — hamburger, chicken, and Spam — in one egg roll. “She was South Korean. Right after the Korean War, she didn’t have any education. She never had a day of education in her life. When she moved to the United States in the late ’70s, she worked in warehouses, restaurants, and for other people. She always talked about selling her egg rolls one day and having her own restaurant, but she never fulfilled it.”
Hurdle got started on her food truck after she resigned from teaching second grade at Hope Sullivan Elementary School in Southaven, Mississippi, and began working at a military job, providing COVID relief during the pandemic.
She got help from chefs Jimmy “Sushi Jimmi” Sinh, Alex Grisanti, and Mike Stanley on how to start a food truck. Last summer, she had Trailer King Builders out of Houston, Texas, custom-build a 16-foot trailer.
Her first gig was at a community center. In addition to the egg rolls, she sold kimchi, bulgogi (Korean barbecue — rib-eye steak marinated in soy sauce, pear juice, and sesame oil) and Korean corn dogs, which are deep-fried and then rolled in sugar. “We actually sold out. We had an overwhelming response from the community. We ran out of plates. We had to send somebody to the store to get more.”
Hurdle, who now works as a health technician at the 164th Medical Group in Memphis, operates her food truck on the side. “Social media has been my best friend. We don’t have a set location. We’re going wherever we’re invited. Schools are booking us. Neighborhood associations are booking us.”
Her daughters Shelby, Sarah, and Savanna help her. “I’m teaching them how to run a business. Teach them life skills.”
Hurdle recently finished her graduate degree to be a school principal, but she already has her orders to serve for six months in Afghanistan with the Air National Guard beginning this fall. But she’s thinking about a restaurant location for her business after her tour of duty is completed.
Meanwhile, her mother’s memory is never far when her food truck hits the road. The Pok Cha logo was inspired by a vintage photo of her mother. “It was taken way before I was even thought of. I had a comic book illustrator, who’s also a veterinarian in Nashville, help me design it. Dr. Greg Shaw.”
The logo, featuring a young raven-haired woman with a blue bow, is another way for Hurdle to honor her mother. “Pok Cha is her given name. When she moved to Memphis, all the Southern people here would call her ‘Pork Chop.’”
For more information, follow Pok Cha’s Egg Rolls on Facebook.