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Lawrence Matthews on Recording Academy Invite, Masks, and More

Last week, Memphis multi-genre artist Lawrence Matthews, who performs as Don Lifted, announced he’d been invited to join the Recording Academy, host of the Grammy Awards. So I called to talk with him about the invite, the potential risks of performing in a pandemic, and the importance of knowing when to take time and to listen.

“As a person who would love to get a Grammy one day, to be a part of the process is really exciting,” Matthews says. “I’m hype to learn more about the recording academy and everything that comes with it. I’m oddly obsessed with studying the Grammys, the winners, and all of the correlations between engineers and producers, so to be close to that process has been something that I’ve wanted for a while.”

As for what he’s been up to in quarantine, the prolific artist sounds almost meditative: “I’m taking time.”

“I’ve been working on music. I’ve been recording, doing the social distance thing,” Matthews continues. “I’ve been showing up to people’s houses, running cords into their house or into backyards, recording from a safe distance.”

“As far as performing, I’m not going anywhere until Live Nation starts doing stuff. That’s been the barometer for me,” Matthews says, explaining that he’s watching the mainstream music industry and sports, keeping an eye on sites like Ticketmaster and Live Nation. Contrasted against responses that include cries to “LIBERATE!” states, reopen business, resume school in the fall, and get back to normal — seemingly at all costs — Matthews’ measured assessment is a welcome dose of sobriety in what has become a charged discourse over how to handle living with the coronavirus.

Lawrence Matthews

Matthews’ work has already been affected by the current health crisis. His photography exhibition “To Disappear Away (Places Soon to Be No More),” which was on view at the Dixon Gallery and Gardens, closed about the same time the coronavirus showed up in Shelby County. “I’m hoping that by next year we can navigate this a little differently,” Matthews says. “People’s livelihoods depend on group things, especially artists.”


Matthews says he’s given the matter of safe, socially distanced concerts some thought, but when it comes down to it, he’s not ready to try something like that. “For me, I’m thinking about ‘What do I gain from that? What does the viewer gain?’” Matthews says artists have a responsibility to weigh the possible risks against any rewards, be they financial or artistic fulfillment. “It’s potentially life-risking. You’re thinking individualistically. You’re like, ‘What can I get out of this? How much money will I make? It’s their personal choice if they choose to do a thing or not.’ But that’s being irresponsible.

“At this point, I try to lead by example. Stay safe, stay in the house, share stories,” Matthews says. “I’m not going to pretend I’m the most knowledgeable person in the world, but for the people that are, I’m following them and I’m sharing the words they’re trying to put out.”

As for his advice to his fans, other artists, and everyone else? “Stay the fuck in the house, or keep the fucking mask on,” Matthews says, laughing. “One of the two.”

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Grammy futureNOW with Ledisi at Stax

Ledisi

Soul singer Ledisi has eight Grammy nominations. While that may sound like a smooth-ballad rendering of the Tantalus myth, Ledisi has learned a thing or two about the music industry. That’s how you get a million Facebook fans and over a quarter-million Twitter followers. Ledisi will be at the Stax Music Academy on Saturday, September 27th, for Grammy futureNOW, another very valuable yet typographically insane career-development conference from the Grammy folks. It’s free for NARAS members and $50 for non-members. So JOIN! or call 901-525-1340 for more information.

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Music is not an easy career path. Trust me. If it were easy, I wouldn’t be typing this. Fortunately, we live in Memphis, which has its own chapter of the National Academy of Recording Arts and Sciences or NARAS, They give out the Grammys. But they do a lot more than that. In addition to providing emergency and medical assistance to musicians in need, the Academy sponsors career-development seminars and conferences. Since you’re smart enough to live in or near Memphis, they come to you.

There will be several panels on topics like fan engagement, how to properly encode your recordings’ metadata, and a “demolition derby” critique by industry honchos like Paul Chandler from GPAC, Cindy Cogbill from the Levit Shell, and Flyer music archnemesis Bob Mehr of the Commercial Appeal.