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Royal Studios Celebrates Three Grammy Winners

It’s not every day that three different Grammy winners in one year can trace their sound back to one recording studio, but such was the fate that the 64th Annual Grammy Awards bestowed upon Royal Studios this week. While it’s not surprising that Mississippi blues Grammy-winners Cedric Burnside and Christone “Kingfish” Ingram worked at Royal, the studio — and a stellar Memphis musician — also played a key role in recording the debut album by Silk Sonic, whose “Leave the Door Open” claimed four wins: Record of the Year, Song of the Year, Best R&B Performance, and Best R&B Song.

To learn more about this year’s Grammys from a Memphis perspective, I caught up with producer/engineer Boo Mitchell, Royal’s co-owner, on layover in Dallas while flying home from Las Vegas, where the gala event was held on Sunday.

Uriah and Boo Mitchell (Photo courtesy Boo Mitchell)

Memphis Flyer: You’ve attended a lot of Grammy Awards ceremonies. Was there anything different this year, even before the winners were announced?

Boo Mitchell: We had a lot of family out this year. My son Uriah was my road warrior with me. We got to Vegas Thursday, and then Jeff Bhasker, the co-producer of “Uptown Funk” and the Uptown Special project, invited us to this insane party. We thought it was in Vegas, but it was in L.A.! So me and Uriah drove to L.A. Friday for this party, and then had to be back in Vegas Saturday morning for the premier screening of Take Me to the River: New Orleans at the House of Blues in Vegas. Then I was invited to the Black Music Collective’s event — the maiden voyage with John Legend, Jay Z and a whole host of amazing artists.

And then we went to see Silk Sonic Saturday. They have a residency at Park MGM. If you’re in Vegas, you should see it. The choreography, the humor, the music, and the musicianship are incredible. Then they have the after party. [Trombonist] Kameron Whalum DJ’s at that, and some of the band hops on stage and plays while Kameron is DJing.

Memphis in the house! Uriah Mitchell, Kenneth Whalum III, and Kameron Whalum at the Silk Sonic after party (Credit: Boo Mitchell)

And Kameron’s brother, Kenneth Whalum III, who plays with Nas, was there. I think Kenneth is the one who introduced Kameron and Bruno Mars. Kenneth was playing with Maxwell at the time, or Jay Z. Bruno was just starting to emerge, and was like, ‘I need a horn section.’ So Kenneth connected those dots. It’s a family affair, full circle. And those same guys have been playing with Bruno since the beginning. They’re on Bruno’s early records. Kameron’s been with Bruno’s touring band for ten years.

And you know Kameron, he was playing Three 6 Mafia and Young Dolph and all that stuff. Memphis was in the house!

It seems Silk Sonic is tied to Memphis in more ways than one. You engineered most of the album, yet, because the single was a live recording, Royal wasn’t technically involved in Silk Sonic’s Grammys, correct?

We didn’t get credit for the Silk Sonic single because of a record company glitch. I recorded the intro to the song with Bootsy [Collins], which was supposed to be part of the song, but when it got uploaded, the intro was listed as a separate track.

How many tracks from that album did you work on Royal?

I think seven out of ten tracks, including that intro and “777,” the song they performed at the Grammys. We did the horns on that one with Kameron, Marc Franklin and Kirk Smothers.

Christone “Kingfish” Ingram’s 662 won Best Contemporary Blues Album, and though most of that was engineered by Zach Allen, you engineered the bonus track at Royal.

Man, that kid … well, he’s not a kid anymore. But, he’s literally one of the most talented and prolific guitar players of our time. He plays with the feel of an 80-year-old man. How can you have that much soul? You’re only 20-somethin’!? Kingfish is incredible. His voice, too. I’ve watched him grow as an artist, working with him over the years. And he just keeps getting better and better. That 662 album is amazing. The producer, Tom Hambridge, is a veteran blues producer who worked with Buddy Guy. Pop [Willie Mitchell] and I got to work with Tom on a Buddy Guy record. We did some horns on that album. And Tom did a phenomenal job with Kingfish.

Cedric Burnside and Boo Mitchell accept the Grammy for Best Traditional Blues Album (Photo courtesy Boo Mitchell).

And clearly Cedric Burnside winning Best Traditional Blues Album was very meaningful to you, as producer.

Man, that record, I Be Trying, was so special to me. I’d been wanting to work with Cedric for years. Our chemistry is really good. We’ve always had this instant kinship, and working with him in the studio was like we were raised from kids or something. It was very intuitive. His voice, his musicianship. He’s like the spirit of Mississippi. It’s nostalgic and futuristic at the same time.

Have you known Cedric a long time?

I’ve always known the Burnside family legacy. Maybe the first time I met Cedric was 2010 or ’11, and it may have been a Grammy thing. And I got to make a record with him for Beale Street Caravan. They were doing these videos of different artists at different locations, and they asked me if I would record Cedric in front of a little audience, and film it. Like in a little club. So we did this recording, and it was not the ideal studio setting to make a record. He had a floor monitor — it was more like a club. And I was like, ‘I don’t even understand why this sounds so good.’ Because it was recorded all wrong, according to textbooks. But his energy, man. Sometimes it doesn’t matter how you record things, as long as you capture the energy. As long as God is in the room and you’re recording, and the tape’s rolling. There was clearly something anomalous about it, and about him and his voice. And he was like, ‘Man, that sounds so good!’ I was like, ‘Yeah, right? I don’t know why!’

That may have been the catalyst, because every time I’d see him after that, I’d be like, ‘Man, we’ve got to make a record.’ And then the stars lined up with the label, Single Lock. Those guys are amazing. They just gave me the freedom to do what I wanted to do.

Cedric was so good to trust me. Sometimes I would have these crazy ideas for a blues record. Like, ‘Can we put a cello on this?’ [laughs]. But Cedric really trusted me in the process. Even if he didn’t quite understand what I was going for at the time. And then he’d be like, ‘Man, I had no idea this would sound like that.’ Between the artist and the producer, there’s always a give and take, and I’m not a heavy handed person. I always try to consider what the artist wants or what the label wants. But at the end of the day, I’ll always go with my gut.

Also, Cedric’s songwriting is incredible. That’s one of those albums where something is guaranteed to resonate with you. Even the last song, “Love You Forever,” I was like, ‘Man, we just made a bedroom blues song!’ [laughs]. A blues love song! It’s one of my favorite songs. It almost sounds like something D’Angelo could have sung.

It’s nostalgic and futuristic at the same time. It captures all the spookiness of the old deep blues, and it still sounds current. Some of those tracks could be in a Wu-Tang sample.

And for me personally, Cedric’s record was the first time I got to do what Pop did. Because he produced, engineered and mixed all the Al Green stuff. So I finally got me one, doing it like him. Which is all I want to be anyway.

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Cover Feature News

Hill Country Hero

As he poses for a new photo, leaning against a tree with his guitar, tall and slender guitarist Kenny Brown looks pretty much like he did in old photos of himself in his twenties performing with blues legends.

“I’ve weighed between 130 and 160 since I got out of high school,” says Brown, 68.

But then he adds, “Somebody told me the other day — we went down to the coast — something about my skin looking so good. That’s the only person who ever told me my skin looked good. Hell. My hair iscoming out. Growing out my ears and nose and falling off my head.”

Kenny Brown at the 1999 Thirsty Ear Festival in Santa Fe (Photo: Jennifer Esperanza)

Though his hair is falling “off his head,” Brown’s musical ability continues to grow. The latest proof? Brown is nominated, with The Black Keys and Eric Deaton, for a 2022 Grammy for Best Contemporary Blues Album for Delta Kream.

“[The title] ‘Delta Kream’ came from a William Eggleston photo of a Delta Kream custard stand down in Tunica,” Brown says. “Eric Deaton plays bass and I play guitar. The way it happened was, Eric had done a couple of records with [The Black Keys’] Dan Auerbach’s Easy Eye studios in Nashville. They were doing a Robert Finley record and they asked me to play on it.”

They finished that record in two days, but Auerbach asked Brown and Deaton to stick around for a couple more days. They recorded Delta Kream.

That serendipitous recording session was no fluke; Brown has a history of finding himself in the right place at the right time.

Junior Kimbrough and Kenny Brown at Kimbrough’s juke joint (Photo: Rita Weigand)

Must Have Been the Right Place
Brown recorded his debut album, Goin’ Back to Mississippi, in 1995 with Dale Hawkins in Little Rock, Arkansas, but his list of bona fides is long. Brown played on albums with blues legends R.L. Burnside, Junior Kimbrough, Paul “Wine” Jones, and CeDell Davis, all of which were recorded for Fat Possum Records based in Oxford, Mississippi. That was also where Brown recorded his solo album, Stingray.

He performed in the 2006 movie, Black Snake Moan, which was written and directed by Craig Brewer. In addition to backing Samuel L. Jackson’s singing, Brown appears in the film as a blues band guitarist along with his buddy, Grammy-nominated drummer Cedric Burnside.

“I was always a big fan of Kenny Brown,” Brewer says. “I am a fan of that whole early Fat Possum era that he was a part of. I think why I love him and everybody loves him, is there’s a great craft in the way he plays. The older I get, the more I tend to appreciate that. It’s authenticity. He’s playing what he lives. He’s playing what he knows and you can feel it. It’s more than just hearing it. You can feel it. There’s only a handful of artists that can do that. And he’s one of them.”

Big Jack Johnson and Kenny Brown (Photo: Rita Weigand)

Raised on Radio
Brown’s mother was spot-on when she wrote about her child in his baby book. “She said that I was crazy about guitars, guns, horses, and cowboys,” Brown says. “I still am.

“The first time I remember hearing any music was getting in my parents’ car in the early ’50s,” the musician remembers. “I was laying in the car getting ready to go to church and hearing, I guess, a Johnny Cash song. I grew up watching the Ozzie and Harriet show with James Burton and Rick Nelson playing. There were some country shows that would come on like Louisiana Hayride.”

Brown also listened to a blues station late at night with a friend. “We’d sneak out in the car and lay down in the seat and turn on the radio and get that Nashville station,” Brown says, remembering that he didn’t need the car key if the car was put in “lock.”

Growing up in Nesbit, Mississippi, Brown remembers when he heard his first blues fife and drum band, a style of music with its roots in African drumming, military fife and drum corps, and blues influences. “I was out in the yard playing one day and I heard this music. I couldn’t tell where it was coming from, and it was getting closer and closer. I looked and there was this truck coming up the road and there was this fife and drum in the back of the truck,” Brown recalls. “That’s how they announced the picnics. Not everybody had phones [at the time]. They turned right across the road from my house. There was this guy who had picnics right across from the house.”

Brown didn’t get to go to them, but the picnics fascinated him. “I would lay in bed at night. Sometimes they’d play all night long and party all night.”

The music took root in Brown’s mind, and he got his first guitar when he was 10 thanks to a business venture with his brother. “You could order seeds from the back of a comic book. We ordered a bunch of seeds and we rode our bicycles selling garden and flower seeds to the ladies around us,” he says.

The Brown brothers won prizes for the amount of seeds they sold. “I got a little plastic guitar that would tune up and had a book with it. I think my brother got a BB gun,” he remembers.

Brown taught himself to play the guitar, which had “little catgut plastic strings,” by reading the book as well as listening to the radio “trying to figure out stuff.” He also took some lessons.

One day his mom surprised him with a real guitar. “A Kay archtop acoustic guitar with the F holes and stuff,” Brown says.

In another right-place, right-time moment, blues guitarist Mississippi Joe Callicott moved next door when Brown was 10. “His house was probably not 100 yards away. I could hear him sitting on the porch playing.” Brown’s brother said, “You ought to go over and see Joe.”

Brown and Callicott played “When the Saints Go Marching In” and other gospel songs. They also played blues songs, including “Frankie and Albert.”

Callicott gave him pointers. “He’d say, ‘Hit it like this, boy.’ And he was singing songs. All that got me really interested. I hung out with him almost every day.”

Conjuring Brewer’s comment about authenticity, Brown muses about the heart of blues music, saying, “It feels so good. And it’s real music — comes from the heart. It’s hard to describe. People just get feelings for different things.”

Brown, who plays the “North Mississippi hill country blues” style, says, “The hill country stuff kind of fit. Maybe from growing up around here, I don’t know. People always ask me to describe ‘hill country.’ I just tell them, ‘Don’t try to analyze it. Just feel it.’”

R.L. Burnside, Kenny Brown, and Cedric Burnside (Photo: Laurie Hoffma)

“Some of That Stuff”
As he got older, Brown began meeting other blues players, including Jim Dickinson, Sid Selvidge, and Lee Baker. “Sometimes I think I was better when I was 18 than I am now,” he says. “I guess ’cause I didn’t know anything. I’d just do whatever I could do. I was so hungry for it back then, I guess. I was a slow learner, but I just tried to learn from everybody I could. I never expected to make a living at it.”

A friend who had a rock-and-roll band hired R.L. Burnside to open for him. Brown introduced himself and said he liked what he was doing and wanted to learn “some of that stuff. He told me where he lived and I started going down there and playing.”

They played together at juke joints, picnics, and other events “for 30 years until he quit playing. For years, I’d just play around his house or go to picnics or juke joints.”

R.L. took him to his first juke joint, Brown says. “It was a juke joint way out in the sticks somewhere in Panola County.”

It was “just an old house in the middle of nowhere. Seems like we drove down one of the wooded roads that was like a tunnel for 20 miles. All the trees have grown together above you. We came to a house. There was nobody there for 30 minutes. As soon as we started playing, it filled up. I don’t know where they came from,” he says.

“We got to playing. And they were gambling in the back room. All Black people. I was the only white person there. It was the first juke joint I’d really been in. We were playing for a while and R.L. said, ‘You keep playing. I’m going in the back and gamble some.’ I said, ‘R.L., don’t do that. They’ll kill me out there.’ He said, ‘I think you’ll be all right.’ He lost his money and came back. I kept playing and people loved it.”

Brown went on to play gigs with other blues performers. “We used to play a lot of picnics and little juke joint house parties. Sometimes I’d get with Johnny Woods and pick him up Friday and start driving and go to different house parties and stay gone all weekend.”

Music was a side job at first. “I made decent money doing construction, being a carpenter. That way I could afford my habits — going to the juke joints and stuff to play.”

Photo: Courtesy Kenny Brown

Juke Joint Caravan, Hill Country Picnic
Brown began touring after he met George “Mojo” Buford on Beale Street. “Hit it off with him and we got to playing. We did a tour up to Canada and the East Coast and ended the tour in Clarksdale on Muddy Waters’ birthday.”

Brown invited R.L. to sit in with the band at the Clarksdale show. R.L. arrived with Matthew Johnson, founder of Fat Possum Records, where
R.L. was recording.

A couple of weeks later, Johnson called Brown and said they wanted him to play on R.L.’s record. They said, “We love his solo stuff, but we want it to rock a little more.”

They recorded R.L.’s album, Too Bad Jim, with drummer Calvin Jackson the first day. Then Brown played on Junior Kimbrough’s album, Sad Days, Lonely Nights. They were recorded at Junior Kimbrough’s legendary now-gone juke joint near Holly Springs, Mississippi.

“I love Kenny,” Johnson says. “I was lucky to be around a lot of great people, but I put Kenny at the top of the list.” Of Brown, whom he calls “a savage guitar player,” Johnson says, “We wouldn’t have Fat Possum without him. He was so vital in the creation of the label.”

Plus, in a nod to the seemingly mundane but practical details that can make or break a burgeoning music career, Johnson says, “He had a van. He had a driver’s license.”

After they made a record, they had to get out and promote it, Johnson says. “You got out there and beat the hell out of the road if you’re going to make it. And we did that. We toured nonstop.”

After they did the Fat Possum albums, Brown and R.L. were invited to play a gig in Canada. They needed a drummer. R.L. said, “I’ve got a grandson who plays pretty good.”

That was Cedric Burnside, whose Grammy nominations include Best Traditional Blues Album in 2019 for Benton County Relic.

“We would go out for two weeks at a time. We’d have me and R.L. and Cedric and T-Model Ford or Paul ‘Wine’ Jones. We’d have a vanload of people. A lot of times they called it the ‘Juke Joint Caravan.’”

And, he adds, “I think I counted up one time. I’ve been to every state and, I think, something like 12, 15, 17 countries.”

Brown began the iconic North Mississippi Hill Country Picnic 16 years ago. “I’d been traveling all around the world, seeing all this interest in this style of music. I think they began calling it ‘hill country’ music by then. People were loving it everywhere we went, but nobody was doing a festival here in Mississippi focusing on that type of music from the region.”

The first Hill Country Picnic was held in a pasture in Potts Camp, Mississippi. The stage was a flatbed trailer. About 1,000 people attended the picnic, which was organized by Brown’s wife, Sara. “All we did was send out maybe 100 emails.”

Brown later had a permanent stage built at the picnic’s current location between Oxford and Holly Springs. One year, Brown says, the two-day event, which is held the last full weekend in June (June 24th and 25th this year), drew 3,000 people from 38 states and 11 countries. “I wanted it to be like the old-style picnics where there was plenty of food and drink and good hill country music.”

Farther from home, Brown plans to attend this year’s Grammy presentation on April 3rd in Las Vegas. “I hear all the time people are booking gigs and asking if they’re Grammy-nominated. I don’t know. I hate to say it’s not a big deal ’cause I guess it is. But I don’t know how much my life will change.”

For now, Brown says, “I’m doing a tour with The Black Keys this year. It’ll be fun. Decent pay.”

Brown, who lives near Potts Camp, says, “I’ve got a big barn over here next door to my house with a big living area upstairs I’m trying to convert. We set up some recording equipment in there. I’ve got a project I’m trying to get done there. There’s a record by a pretty big country artist that I played on that’s supposed to be coming out in April, but I’m not supposed to tell who. I’ve got some songs put together good enough to record them. And digging out some old stuff to record. And trying to get everybody lined up, find the right people to record them.”

He’s written original songs over the years as well. “I write ideas down all the time. Lot of times I get them during the night,” Brown says, “and if I don’t get up and write them down, they just keep flying through the air and somebody else gets them.”

Kenny Brown (Photo: Courtesy Kenny Brown)

Last Kind Word Blues
Brown has watched his old friends and mentors die. He was 15 when his next-door neighbor Mississippi Joe Callicott died. “His wife told me he rolled over and his last words were, ‘Kenny be a good boy.’

“I hated to see him go, but he had gone downhill some. None of us are getting out of here alive. Hell. It used to be I was the youngest one hanging around all these guys like Bobby Ray Watson, Johnny Woods, and R.L. Burnside. Now I’m one of the older guys.”

Brown once visited a psychic at a health food store. “He told me my purpose on Earth was to raise the vibratory rates of the human race through music. I don’t know how many people he told that to, but I was one of them. He didn’t know I played music. That was kind of a weird thing that he could actually tell that. He could have been making it up and it could have been all bullshit.”

But, Brown says, “We were on stage in Santa Fe, New Mexico, one time. The place was packed wall to wall. T-Model and R.L. were doing the show. And every face that I saw had a smile on it. And I thought, ‘Maybe he was right.’”

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Music Music Blog

Memphis Area Talents Win Big at 2021 Grammy Awards

Several of yesterday’s winners at the Grammy Awards had connections to Memphis and the Mid-South, leading many music insiders to scratch their heads and tell themselves there must be “something in the water.” All “music industry” towns notwithstanding, there is no replacement for the local heritage and high standards that continue to cause local creatives of all generations to bubble up to the top.
Kim Welsh

Bobby Rush

Speaking of generations, 87-year-old Bobby Rush continues to show us how it’s done with his second Grammy win in the Best Traditional Blues Album category, for last year’s Rawer than Raw (see our interview with Rush here). “Wow … who’d have ever thought? A few years ago, I won my first Grammy at 83 years old. Now I’m this old and winning another one,” he exclaimed in a video acceptance speech. After thanking friends, media, and Recording Academy members, Rush added that his win “gives me the sense of knowing I’m on the right track. Because I’ve been writing this book for a while now. And now you certify that what I’m writing about is a true thing. I’m the true man, and I thank God for it. So I’ve got this book coming out called I Ain’t Studdin’ Ya. Some great things that I haven’t told about myself, but I’m telling on myself and about myself and others too.”

Another local talent also nabbed a golden phonograph for his mantel, none other than music writer Bob Mehr. Having written Trouble Boys: The True Story of the Replacements, his definitive biography of the Minneapolis band, he went on to write the liner notes for the group’s four-disc retrospective Dead Man’s Pop, released in late 2019, leading to his win for Best Album Notes yesterday. In a heartfelt comment on Instagram, Mehr noted that “this project began as an escape for me after the loss of two of my closest friends, Tommy Keene and Ali Borghei, and it was completed just as I lost my dear Uncle Shirzad Bozorgmehr. Those three guys would’ve been happier than anyone for me. I sure hope they’re proud, wherever they are.”
Catherine Elizabeth Patton

MonoNeon

It was also a big day for Memphis bass players. When rapper Nas won in the Best Rap Album category, for King’s Disease, there was much celebration in the Bluff City for the role bass virtuoso MonoNeon had in the track “All Bad.” Though he once played with Prince, and has many other high profile collaborations under his belt, this marks MonoNeon’s first involvement in a Grammy-winning record.

Meanwhile, another bass ringer, David Parks, aka PARKS (see this rare profile from The Daily Helmsman), was celebrating Ledisi’s win in the Best Traditional R&B Performance category for her ninth studio album, The Wild Card, to which he contributed parts. He briefly posted an Instagram comment recalling being exhausted, disembarking from a plane at 1 a.m., and going straight to the studio to add his contributions at the last possible minute. The moral of the story, for Parks, was to “always help your friends,” no matter how tired you might feel.

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Music Record Reviews

The Piana From Savannah: Victor Wainwright Celebrates Memphis

Memphis and Beale Street loom large in the public imagination, and there’s no greater proof of that than the countless musicians who relocate here to ply their trade. Victor Wainwright is a classic example.

Reared in Savannah, Georgia, he was steeped in the music of his father, a singer,  and his  grandfather, a boogie-woogie pianist. By 2005, he’d released his solo debut, Piana’ From Savannah, and since then he has won six Blues Music Awards (including one for best pianist this year), charted #1 in the Billboard blues charts, and was nominated for a Grammy last year. He now calls Memphis home, and has assembled a crack band, the Train. And his latest album, Memphis Loud (due out May 22nd on Ruf Records), is a tribute to his adopted home and the musical history that he so clearly admires.

But Wainwright is not a roots purist by any means. “I believe that for roots music to grow, and reach out to new audiences, we have to push it forward,” he has said, and that is in keeping with the sounds of his latest record. The tip off comes immediately, as the opening notes of the first track create eerie chords you don’t often hear from a blues band. They swell and grow into a pounding blues shuffle, but by then you know that your ears should be ready for surprises.

The overall sound is not exactly a Memphis sound, but an intriguing hybrid. Traditionally, Memphis soul, blues and R&B has had a more raw edge than the typical forays into such genres, and perhaps this group could benefit from more of that bacon fat. But the incredibly tight band does navigate the twists and turns of Wainwright’s originals with vigor and verve, with the precision of a seasoned Broadway group that’s found itself slumming, just for the fun of it.

This allows them to do justice to the stylistic curve balls that Wainwright throws us, from the aforementioned shuffle, to the solemn soul of “Reconcile,” to the Ellington-esque, moody horns of “Sing.” Like a renovated vintage car, this music wears a blues chassis, but surprises you with the heft and polish of the state-of-the-art engine that revs inside. Take it for a spin.

Victor Wainwright & The Train

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News The Fly-By

Phillip Ashley Chocolates To Be Featured at the Grammys

At the Grammy Awards on February 15th, performers, presenters, and guests will get a taste of Memphis — literally.

Everyone at the Grammys will get one of Memphis chocolatier Phillip Ashley’s golden pralines, a pyramid-shaped, 68 percent, single-origin dark chocolate praline laced with 23-karat gold leaf dust. Each golden praline retails for $79.

Ashley, who creates artful chocolates in his Cooper-Young shop, was named the official chocolatier of the Grammy Awards gift lounge. It’s not his first award show, though. Ashley’s chocolates were handed out at the Oscars in 2013.

The award shows are just one step in his plan to spread his Memphis-made chocolates across the nation. In January, Ashley began selling several of his chocolate collections through luxury brands Neiman Marcus and Horchow.

Dubbed the “real-life Willy Wonka” by Forbes magazine, Ashley creates chocolates that double as works of culinary and visual art. Each chocolate is hand-painted and boasts wild flavor combinations, such as apricot and gorgonzola dulce or bacon caramel shortbread. — Bianca Phillips

Phillip Ashley

Flyer: What’s the plan for the Grammys?

Phillip Ashley: We’re doing the chocolate for the gift lounge for the performers, presenters, and media. That’s February 12th through the 14th when people are coming to rehearse or media is coming to work on pre-stories.

We’re also doing the chocolates for the 30 performers’ dressing rooms. So, like, Adele is opening, and LL Cool J is the host. We’re doing personalized gift towers for each one of those performers.

We’re doing the media room the night of the Grammys, and we’re doing 6,170 pralines for the after-party. They’re going to build a big pyramid of our chocolates, and people will be handing them out.

Golden Praline

And this chocolate is coated in gold?

We put flecks of gold inside the praline, and we dusted them with gold dust. We use a makeup brush, and a little dust goes a long way. It’s $160 for a gram of gold dust.

How did this happen?

They contacted me. I went to a summit in L.A. a few years ago, just another entertainer/artist event. We did chocolates there, and turns out, some of their representatives were there. They contacted me last spring, and they said they liked my stuff.

Your chocolates are now being sold through Neiman Marcus and Horchow. Are you on a quest for world domination?

The goal was always to grow our corporate gifting business, which is something we’re constantly going after and doing luxury retail from a wholesale perspective. We’re based in Memphis and always will be, but I never wanted to be a mom-and-pop. We wanted to mass produce but with a high level of handcrafted, artisan work.

How did you get into the gourmet chocolate business?

It was kind of a crazy idea just dreaming about chocolate. I said, why isn’t anyone in real life doing what Willy Wonka did? I would have ideas for chocolates flavors, like barbecue or bleu cheese. We have a chocolate that reminds you of an orange dreamsicle that’s blood orange, vanilla bean, and tequila. I wanted to come up with imaginative combinations.

Do you ever have combinations that don’t work out?

Yeah, when you’re pushing the envelope, sometimes you have to re-work things or rein it in. I’ve worked on it long enough to be able to create a formula base so I can plug things into the equation.

Does your staff taste-test?

Oh yes, I’ll hand them a spoon and say, try the ganache. Funny enough, I taste them for balance and all those things. But once the final product is made, I never eat it.

They’re like little pieces of art.

When I started, I planned to do it the old-world way with everything hand-rolled, rustic style, hand-dipped. And then somebody asked for 1,500 pieces, and I said, that’s the last time I’m doing that.

The molded shapes and the painting came in large part from me figuring out a better way to produce at a higher rate. They’re mini-sculptures, and the way they looks ties into the ingredients. My dad is our head painter. He retired from being a basketball coach for 38 years. All of the chocolates that are going out, he paints. It takes someone who can be methodical and disciplined.