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Action Underway to Make Zoo/Greensward Plan a Reality

Moves are underway to make real a plan unveiled in March 2022 that will enlarge Overton Park, add parking for the Memphis Zoo, and forever end parking on the park’s Greensward. 

(Credit: Overton Park Conservancy)

A Tuesday news conference updating the project came a year and seven months after officials signed a plan to end the decades-old use of the Greensward for overflow parking. Many of those same officials met on that large field Tuesday to outline some of the movements making their plan a reality. Much go the new activity comes thanks to $3 million in federal funding, announced in July 2021 and secured by U.S. Rep. Steve Cohen (D-Memphis).

Memphis Mayor Jim Strickland was voted into office one year after tensions between park activists and zoo leaders began to mount. The Greensward issue has been a mainstay on the Strickland administration’s agenda from when it began in 2016 to nearly its end later this year. (Follow the link above for details.)

Strickland outlined several projects in motion now to make that plan a reality: 

• The City of Memphis Public Works and General Services personnel have vacated 281 East Parkway and moved to the Coca-Cola facility off of Hollywood by Simmons Bank Liberty Stadium. (Some of these 21 acres will become parkland once again.)

• Zoo maintenance has begun moving and relocating some of their equipment to that 281 East Parkway facility.

• The city has performed preliminary design to demolish and regrade the existing city of Memphis facility located off East Parkway.

• The city has performed preliminary design to the demolition, regrade, paving, and re-striping of the existing zoo lot located on North Parkway east of University Street.

• The city is also working with Memphis Light, Gas & Water (MLGW) to identify and move any power or light poles within the project area. 

Tina Sullivan, executive director of Overton Park Conservancy (OPC), noted minor adjustments to the park’s original plan for the Greensward. Also, she said no solid plans have yet been made for the space in the southeast corner of the park that will be open once the city has vacated it. 

One of the original plans imagined an earthen berm to be built around portions of the Greensward, especially where the field bordered the zoo’s main parking lot. Instead, a shaded walking trail will be added all around the Greensward to give visitors access to it and a shady spot to sit. 

(Credit: Overton Park via Facebook)

Also, improvements around Rainbow Lake will “naturalize and beautify” it to “look more like a real lake rather than a concrete pond.” The Rainbow Lake Pavillion will be replaced with a new facility that will allow rentals and offer some outdoor education classroom space. 

(Credit: Overton Park Conservancy)
(Credit: Overton Park Conservancy)

Some of these changes were seen on renderings present during Tuesday’s news conference. Though, Sullivan said those were ideas more than concrete plans.   

Tuesday’s event featured many thanks to the many organizations who worked together for these many years to make a plan that worked and to execute that plan. 

“Well, the Greensward’s been saved and Jim Strickland had a lot to do with it,” Cohen said, noting that his help came during the “fourth quarter” of the game. “He received a lot of gruff, which he did not deserve because he was working quietly to get this done.”

To which, Strickland later returned the thanks, saying Cohen’s help with the federal funding “led us into a two-minute drive down the field to score a touchdown at the end,” continuing the football analogy.

Of special note, though, is the new relationship formed between zoo leaders and those from OPC. Much of the early work on this issue seemed adversarial between the two. However, former zoo president and CEO Jim Dean seemingly brought a cooperative spirit to the situation, helping to create a new way forward that not only solved the parking situation but yielded 17 acres of zoo property back to the park. 

During Tuesday’s event, Sullivan called new zoo president and CEO Matt Thompson “my new best friend” and Thompson called that a “mutual feeling.”

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Overton Park Project Still Awaiting Federal Funds

Overton Park officials hope construction can begin this year on a project that will end Greensward parking, open new park-land, and relocate some facilities, but they await the arrival of $3 million in federal funds. 

In March 2022, Overton Park Conservancy (OPC), the Memphis Zoo, and the city of Memphis announced a plan that would transform the park through a series of land swaps.

Credit: Overton Park Conservancy

In July 2022, the group announced $3 million in federal funding had been allocated for the project. The group is still awaiting the money in order to get the project started. 

“The city, the zoo, and the conservancy are all moving aggressively to get this solution implemented as quickly as possible,” OPC executive director Tina Sullivan said in a statement. “With federal funding, multiple partners, and multiple aspects to the project, it’s hard to pinpoint a completion date at this stage. Barring unforeseen circumstances, we do hope to be underway with construction by the end of 2023.”

Last week OPC outlined what will happen when the money becomes available:

• The conservancy will develop a plan for addressing invasive plant species in the forested acreage that is currently adjacent to the zoo’s temporary exhibit space. 

• [OPC will] design and build a trail system for the new section of forest, and once it’s ready for visitors, will take down the surrounding fence.

• The city will move its remaining functions from the area in Overton Park’s southeast corner and begin work to make the space more habitable. 

• The zoo will then move its maintenance facility there, freeing up its current on-site maintenance facility for guest parking.

• The conservancy will begin piloting potential uses for the remaining parcel of the southeast corner, which will be converted into an area for public use.

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Memphis Zoo’s Main Lot Gets “Transformative” Repaving This Week

The Memphis Zoo parking lot is about to ”undergo a transformative makeover” with a paving project but officials said it is not related to new overall parking agreement between the zoo and the Overton Park Conservancy (OPC).   

The zoo’s massive main lot will be repaved in a project that ”aims to enhance your parking experience and provide a more convenient and aesthetically pleasing environment.”

Work on the project begins Thursday and the lot is expected to re-open to parking on Sunday. Parking plans for Saturday include possible parking on the Overton Park Greensward.

Some new spaces were to be created on the lot after re-striping, according to the agreement between the zoo and OPC signed last year. However, no new parking spots will be added in the repaving project, according to zoo spokeswoman Rebecca Winchester, who noted that it is “just a repaving project.” 

Here’s a day-by-day breakdown of the project and what zoo guests can expect: 

Thursday

Guests will be directed to park in the Galloway lot. If the Galloway lot reaches capacity, we will utilize Rows B-H of the main parking lot for additional parking space.

Friday

Guests will be directed to park in the Galloway lot. Should the Galloway lot become full, we will utilize Rows I-M of the main parking lot for additional parking.

Saturday

Parking for guests will be arranged in the following order: Galloway lot, Greensward, and the main parking lot.

While the milling process may cause temporary unevenness in the main lot, rest assured that it will be safe for parking. Memphis Zoo Team members will be available to assist with parking.

Sunday 

Full use of the main parking lot.

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Overton Park Parking Plan Gets $3M in Federal Funding

The project to forever eliminate parking on the Overton Park Greensward got $3 million in federal funding Wednesday. 

The U.S. House passed six spending bills Wednesday totaling more than $400 billion. Some of that money includes discretionary spending for projects all over the country, including the $3 million to further the Overton Park parking plan. 

U.S. Rep. Steve Cohen announced the funding Thursday morning, noting that he voted for the bill that includes it. Cohen said the bill includes more than $17 million for Memphis projects, including $4 million for the renovation of the historic cobblestones at the river’s edge Downtown.

The new Overton Park parking plan was announced in March (more at the link below). It came after decades of complaints about Greensward parking, testy debates during Memphis City Hall meetings, a mediation process that ended at an impasse, a compromise plan that would have taken some acres from the Greensward, a hopeful new plan that would have built a parking deck on Prentiss Place and left the Greensward intact, and then the removal of that proposal after it proved too costly in favor of the previous compromise plan that would remove part of the Greensward. 

The new plan preserves the entirety of the Greensward, restores 17 acres of parkland that has stood unused behind chainlink fences, swaps land between the park and the Memphis Zoo, and forever ends the zoo’s use of the Greensward for overflow parking. 

Much work is to be done before that happens, though, said Tina Sullivan, executive director of the Overton Park Conservancy (OPC), which oversees the park for the city. The $3 million, she said, will help that work get done, make for quality work, and, maybe, get that work done more quickly.

Memphis Flyer: How big of a deal is this federal funding to the project?

Tina Sullivan: This is a huge deal. We knew we had this wonderful solution in hand and we knew we had the support of stakeholders on both sides and the city of Memphis. But we also knew it was going to cost a lot to implement, and that was gonna require everyone to go out and raise more money. Congressman Cohen delivered in getting this to sail through the House process.

I know there is still work to be done, and that we have a little bit more to go before it’s completely finalized, but this allows us to implement a better solution in a shorter timeframe than we would have. This will allow us to have a high-quality result on every piece of property that we’re going to touch with it. 

What needs to be done?

TS: The project moves the zoo maintenance facility over to that southeast corner [of Overton Park] and allows the zoo to repave that current maintenance area [current home of the city’s General Services facility] for members parking. 

There’s a lot of work that needs to be done in that southeast corner to make it ready for the zoo to move in and make it ready for the Conservancy to move in to the Southern portion of that. There is a lot of work to be done on the zoo’s current maintenance area demolishing buildings and designing a new parking lot over there.

A lot of work needs to be done on the Greensward. We’re going to need to remediate the Greensward. Our vision is to have some sort of permanent barrier between the zoo parking lot and the rest of the park. So, I think the “berm” that was discussed in our early negotiations, that may soften into something that’s a visual and a physical barrier, but maybe not. Maybe it’ll be something a little more appropriate to the design of the park. So, that still needs to be designed and then implemented. 

Then, finally, part of this solution includes reclaiming that 17-acre tract of forest that’s been behind the zoo fence since for a couple of decades, at least. So, the zoo’s gonna need to move its exhibit space out from behind Rainbow Lake. And we need to take that big, chainlink fence down and move it over to establish a new zoo boundary in the forest. From there, we’ll have we’ll have some work to do in the forest, like invasive [plant] removal. 

There is a large amount of work yet to be done. That’s going to cost a lot of money.

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Dean Steps Down as Zoo CEO

Jim Dean stepped down as president and CEO of the Memphis Zoo Wednesday.

Dean will be replaced by Matt Thompson, the zoo’s current executive director and vice president (and the Zoo Dude personality on the zoo’s social channels).  

“It was an honor and a privilege to be able to come back home to Memphis and be a part of this amazing team and help in the great work they do every day,” Dean said in a statement Wednesday. 

Dean is a native Memphian who served as president of SeaWorld and Busch Gardens before coming back to Memphis in 2019 to lead the zoo. Dean replaced former president and CEO Chuck Brady.

Dean was instrumental in leading the zoo through the final stages of the thorny parking issue that will, ultimately, end parking on the Overton Park Greensward forever. A news release from the zoo said Dean served on the board of the Overton Park Conservancy and “led many diplomatic conversations and initiatives with the city of Memphis.” He will remain involved in the project, the zoo said. 

“Jim had a keen attention to guest experience and appearance of the zoo that significantly impacts guests’ view of the zoo as soon as they walk through the front gates,” said incoming president Thompson. “He also impacted the internal experience for the employees in many ways, most importantly though, he increased communication between departments across the entire zoo.” 

Matt Thompson (Credit: Memphis Zoo)

Thompson has worked at the Memphis Zoo for 26 years. He began work there as a zookeeper and served later as assistant curator, curator, and Director of Animal Programs. In 2003, he was part of the team to escort the zoo’s pandas to Memphis from China. In 2019, he was named the zoo’s Chief Zoological Officer, overseeing the facility’s collection of more than 4,500 animals.

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New Deal Saves Greensward, Adds Parkland, Forest Land, and Zoo Parking Spaces

The Overton Park Greensward is kept whole in a new plan that will permanently end parking there, add 17 acres of forested parkland, add 300 parking spaces for the Memphis Zoo, and, perhaps, finally solve a decades-old problem. 

Leaders with the city of Memphis, Memphis Zoo, and Overton Park Conservancy (OPC), announced the new plan Tuesday afternoon. In it, properties will be reshuffled and repurposed to fit the needs of all involved. 

For decades, the zoo has used the 12-acre Greensward for overflow parking. The issue simmered until 2014 when Citizens to Protect Overton Park (CPOP) organized the “Get Off Our Lawn” campaign that brought the issue into focus and to the fore. By 2016, OPC and the zoo joined in mediation to find a solution. 

That solution aimed to reconfigure the zoo’s main parking lot to add 415 spaces, a number mandated by the Memphis City Council. This plan was paused to explore the cost of a new modular garage that would have been built on the surface lot on Prentiss Place. 

In 2021, projections put the cost of the garage at $5 million, above the $3 million both the zoo and OPC had committed to the original plan to reconfigure the main parking lot. In October, the groups announced they’d scratched the plan for the garage and would revert to the plan to pave the lot and take 2.4 acres of the Greensward. As construction was slated to get underway, this plan was halted late last year to explore other options.  

The new plan will:

• convert the zoo’s current maintenance facility (on the north side of the zoo on North Parkway) to zoo member parking

• add 300 new parking spaces for the zoo

• renovate and re-stripe the zoo’s current main lot (without expanding it) 

• vacate the city’s general services maintenance lot (about 12 acres on East Parkway) 

• add zoo maintenance facilities to that space on about six acres

• the remaining six acres will be converted to park space for visitors

 • this space will have a new access point to the Old Forest trails

•  establish a new walking trail around the north side of the Greensward, marking the separation from the field and zoo parking 

• return 17 acres of forest land to the Overton Park

• this land was held by the zoo for future expansion, particularly an exhibit called the “Chickasaw Bluffs”

• return a few acres of land close to Rainbow Lake from the zoo to the park 

• the zoo will give OPC $400,000

“This is a solution that we think works for everyone,” said Memphis Mayor Jim Strickland. “It adds significant new park space for Memphians, about 20 to 25 acres. 

“It preserves 17 acres of old forest and provides the zoo with the parking it needs as the top attraction in Memphis. It provides the zoo a quality maintenance area for its operations. It also provides both the conservancy and the zoo the opportunity to avoid spending for what has become an almost $2.5 million expansion of the existing lot.”

Some were shocked and disappointed when the garage idea was retired. However, Doug McGowan, the city’s Chief Operating Officer, said the project was more an exploration than a dedicated plan. When asked if this new plan was guaranteed to stick, McGowen said, “I guess it’s about as guaranteed as you’re going to get.” 

“You have all three organizations coming together saying this really brings us closer together in alignment, and that it forges the same vision of the park in the future,” McGowan said. “And the mayor and the council are behind it.”   

Strickland said work on the project will begin as early as this fall, when some fences begin to come down. The city won’t leave the general services area until summer of next year, however. This means the zoo can’t move its maintenance operations and Greensward parking will continue at least through this year and probably longer.  

When asked how the agreement came about, Tina Sullivan, executive director of the OPC said the groups simply continued to work on it. 

“Our organizations have come together to create a plan that sees them as parts of a united whole,” Sullivan said. “The zoo and the conservancy share a common focus on conservation. Today reflects a convergence toward our shared mission and our community partnership.”

Zoo president and CEO Jim Dean called the agreement “transformational” for the zoo. 

“The city’s General Services facilities will vastly improve our infrastructure at the zoo,” Dean said. “When completed, this project will not only solve our short-term parking requirements and help traffic flow. It will also provide a solution for our long-term parking needs.” 

Once the work is finished and the last car leaves the Greensward, Sullivan invited “all of you to a picnic and a very competitive game of volleyball on that space.”  

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MEMernet: Kellogg’s Strike, Greensward Battle, and Amy Weirich

Memphis on the internet.

Urine-Free

“Keep your Kellogg’s factory a union shop, and your Kellogg’s products urine-free,” wrote the Central Labor Council of Memphis and West TN on Facebook last week.

It’s a reference to the ongoing strike there and to Gregory Stanton, 46, who was sentenced to 10 months in prison for urinating on a Kellogg’s Rice Krispies assembly line in 2014. He posted a video of it online.

Posted to Facebook by Central Labor Council of Memphis & West TN

Tweet of the Week

@TweetJustnTacos wrote: “Someday someone at Netflix is gonna find out about Amy Weirich and good lord that six-parter is gonna be rough.”

Greensward Battle

Posted to memphisflyer.com

Memphis artist Martha Kelly published an illustrated essay at memphisflyer.com and her website last week showing the history and struggle to protect the Overton Park Greensward.

Her paintings outline how much of the original park design has been taken over by parking lots, a fire station, a service facility, a golf course, and more. It also shows plans from recent years to increase parking for the Memphis Zoo, taking ever more parkland.

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Memphis Artist Illustrates Battle for the Greensward

Memphis artist Martha Kelly brings her talents as a painter to the fight to protect the Greensward at Overton Park.

Martha Kelly is a Memphis artist who is passionate about the city’s public green spaces. She has followed the struggle to protect the Overton Park Greensward, which has been ongoing for years. Martha maintains a home gallery of her paintings and prints in Midtown Memphis. To see more, here’s her website.

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At Large Opinion

Greensward Redux

Let us hearken now to those halcyon days of 2016, back to the difficult final months of the Great Battle of the Greensward. For those of you new to the history of the Kingdom of Memphis, let me share the tale: The Memphis Zoo — led at that time by a rather intransigent fellow named Chuck “You and the Horse You Rode In On” Brady — had begun to allow increasing numbers of cars to park on the Overton Park Greensward, a large, flat, grassy field used by park patrons for Frisbee football, soccer, picnics, and the occasional drum circle.

Over several years, the zoo kept expanding its parking footprint, finally going so far as to set up temporary fencing across the middle of the Greensward — usually on nice weekend days. On one side of the fence were people doing the aforementioned park things. On the other side were cars, SUVs, trucks, and the occasional bus, which left dead grass, mud, and deep, rutted tire tracks in the Greensward, rendering it useless for recreation even when it wasn’t being parked on.

Things started getting really heated in 2014. Park lovers formed groups: Get Off Our Lawn (GOOL) and Citizens to Preserve Overton Park (CPOP). Activists stood on nearby street corners urging zoo patrons to park on nearby streets, rather than despoiling the Greensward. Aerial photographs were taken that showed just how much of the people’s parkland was being taken over by a private entity. The pictures got national attention. Protestors were arrested. Houses all over Midtown bore signs urging Memphis to save the Greensward. Then the zoo cut down some trees. Some activists threatened to begin spray-painting cars. A zoo sign at the park entrance was defaced. Things were tense.

And then, in the winter of 2016, newly elected Mayor Jim Strickland managed to get both sides into mediation. After months of costly negotiation, a compromise was struck. The zoo would be allowed to enlarge its lot to 415 spaces, taking some of the Greensward, but with the great majority of the land being preserved. The zoo subsequently announced that it would build a parking garage on nearby Prentiss Place and wouldn’t need to expand its lot. Huzzah! Parking on the Greensward was a thing of the past. Peace reigned in the Kingdom.

At least it did until last Friday night at 5:06 p.m., when the zoo and city issued a joint press release stating that the Prentiss garage project was being scrapped because it was too expensive and that the zoo would go back to the lot-expansion plan, and, oh, while it was being expanded, the zoo would once again be letting its customers park on the Greensward. Enjoy your weekend. Nothing to see here.

This is some seriously tone-deaf policy and very stupid politics. The zoo has amply demonstrated over the past five years that it can operate without parking on the Greensward. The zoo has also amply demonstrated that it has the resources to raise millions of dollars from its patrons and funders. Now it can’t afford a parking garage? There’s an aroma of fish here. You don’t do a Friday night news dump unless you know you’re doing something that doesn’t bear scrutiny in the light of day.

Activists are already meeting and planning. This move is not going to play well with those who went through all this drama five years ago. And I need not remind those who’ve lived here a while that Overton Park has been under assault before, and that its supporters (then derided as “little old ladies in tennis shoes”) once managed to defeat the mighty U.S. government when it announced plans to split the park with Interstate 40 more than 50 years ago. Overton Park is the only place in the country where I-40 was stopped and forced to take a detour.

The force is strong in this place, this Old Forest, this people’s park. There is a history here, and the Memphis Zoo and the city of Memphis would be wise to take a cue from it.

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Dogs on Parade: Mardi Growl at Overton Park Saturday

Overton Park Conservancy and one of its partners, Hollywood Feed, hosts its inaugural Mardi Growl event this Saturday, featuring a Mardi Gras-themed dog costume contest, a crawfish boil with Local Gastropub, and a dog parade through the woods.

Melissa McMasters, director of communications for Overton Park, says the event was inspired in part by the conservancy’s Halloween dog costume event in October and that she hopes to see creative costumes like she saw at that event, such as two “hot dogs” in a hot dog cart accompanied by humans dressed up as ketchup and mustard bottles.

“The costume contests always seem to attract a lot of extremely creative people,” says McMasters. “So they’re really fun.”

Melissa Mcmasters

The canine krewe’s bacchus ball heads to Overton Park for Mardi Growl.

The conservancy will bring on three celebrity judges (Markova Reed, former WREG anchor; David Scott of Dave’s Bagels; and Lucy Furr, graphic designer for Hollywood Feed) to determine the winners, who will receive prize packs from Hollywood Feed and a gift card from Second Line.

McMasters says that the members of the park are looking forward to thanking Hollywood Feed, who sponsored the construction of Overton Bark in 2012, and the dog lovers who enjoy the dog play area every day.

“We really want to engage the community that uses Overton Bark and give them something fun and a thank you for being such great supporters — and also to bring in some new folks who may not have visited before,” says McMasters. “And it’s also a great opportunity for us to work with Hollywood Feed. We always enjoy hanging out with them.”

Mardi Growl, The Greensward at Overton Park, Saturday, March 7th, 11 a.m.-1 p.m., free.