Thanks (?) to Chris Davis for pointing out this Hardees ad for the Memphis BBQ Thickburger, a cheeseburger topped with barbecue pulled pork (which sounds a lot like this burger at Tops).
The commercial is an origin story, which shows, it was pointed out to me, a clear appreciation of the Craig Brewer oeuvre. What that means, of course, is that there are scantily clad and sweaty ladies lasciviously barbecuing.
Perhaps the best thing about this commercial is the Twitter hashtag: #MeatEmbrace.