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Opinion

Whitehaven’s “Elvis Presley Boulevard Impossible”

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In May, the Food Network show “Restaurant Impossible” and host Robert Irvine did an intervention at a family-owned, money-losing place called Pollard’s Bar-B-Q on Elvis Presley Boulevard. Now Memphis is getting ready to do a $43 million makeover to the street all the way from Brooks Road to Shelby Drive.

On Thursday evening, City Councilman Harold Collins and I met for dinner at Pollard’s before heading to a Whitehaven community meeting. It was the second of our before-and-after visits to Pollard’s. The standard story line for “Restaurant Impossible” is admission of failure, resistance, acceptance, makeover, and tearful finale as the delighted owners see the transformation, and customers flock to the place. I can report that the restaurant decor and food are somewhat improved.

Fixing Elvis Presley Boulevard will be a lot harder.

“No offense to Pollard’s,” said Collins, “but I want to see some more restaurants on this street like Applebee’s and Outback Steak House.”

Whitehaven is a neighborhood on the edge. It is the western border of our grandly named but not so grand in fact “aerotropolis.” It’s the home of Graceland, which is a 15-minute drive from the rest of they city’s main tourist attractions. Lately Whitehaven has been the bridesmaid to other big-ticket public-private projects that jumped the line including the Bass Pro Pyramid, the Harahan Bridge Project, Overton Square, and the Fairgrounds and Tiger Lane.

Harold Collins

  • Harold Collins

Collins says Whitehaven has average household income of $45,000, corporate citizens including FedEx, Medtronic, Smith & Nephew, and Methodist South, and deserves better. The groundbreaking for the street improvements is in November, and the work will continue in stages until 2018.

“We are preparing the bride for the wedding,” he said to cheers from about 150 people, including Congressman Steve Cohen and challenger Tomeka Hart. “Then we’re going to go courting.”

The meeting was the third one for Whitehaven residents and businesses, and it was designed to show the kinder, gentler side of the City Engineering Division. No more”design and defend,” said Engineer John Cameron. The public is invited to vote on such details as streetlight posts, sidewalk plantings, medians, and even the “compass” design in the middle of the Brooks Road intersection.

The crowd ate it up. There was applause for “LED lighting” and “mast arm signage” and a clean-up starting next week in anticipation of Elvis Week. Cameron said the street would remain open at all times, although some lanes will be closed from time to time. Trucks will continue to use the road, which is part of U.S. Highway 51. So, in theory at least, will bicycles, with shared lanes being added to the roadway. The Harahan Project, Cameron said, is separate and “they’re not going to come raiding this project.”

As for existing businesses that don’t clean up, “I am certain pressure will be put on them,” Collins said.

He plans to ask the Shelby County Commission to appropriate an additional $10 million over three years.

A makeover can only carry you so far. It’s the cooking and the main fare that keeps them coming back or turns them away. Whitehaven’s “Boulevard Impossible” has just begun.

Categories
Opinion

Weekend Report: Barbecue Makeover, Big East, Big Bluff

Best line of the week: “It was a bluff they hoped would be called,” by Jackson Baker, on the annexation moves and counter-moves by Sen. Mark Norris and the Memphis City Council.

A picture worth a thousand words: Memphis Tigers in Times Square, as noted by my colleague Frank Murtaugh, who got this comment from Big East associate commissioner John Paquette on how it happened: “This is a terrific benefit of a deal we have with American Eagle Outfitters. The sign is at their Times Square store. AEG is the presenting sponsor of our men’s and women’s basketball tournaments. They also sponsor our academic awards. We also are able to use it for acknowledging conference champions after we conduct one of our championships. We welcomed our other new members in a similar way.”

The Food Network is coming to Memphis next week to Pollards Bar-B-Q in Whitehaven. Robert Irvine, the muscular take-charge host of “Restaurant: Impossible” will bring in his crew to do a makeover of the restaurant at 4560 Elvis Presley Boulevard, about a mile south of Graceland. The gimmick is that the crew spends $10,000 on design and Irvine whips the staff into shape. I had lunch there Friday with Memphis City Councilman Harold Collins, who represents Whitehaven. “No worse than an 8” on a scale of 1 to 10, was our evaluation of the food and the premises. Our sandwiches were so so big we had to eat them with a fork, the meat was lean, the fries crisp, the beans not bad, the vinyl booths clean. There were only a couple of other customers, however, and the orange/mustard colored cinder block interior decor needs work, but this one looks like a lay down for Irvine and company. Tenesia Pollard, who was at the counter, said the show contacted her two days after she contacted them. Filming is next week, with the show scheduled to air in May.

It’s always something at Liberty Bowl Memorial Stadium. With the Big East news came the predictable cry for public funds to fix the turf, press box (cry me a river), big-screen, and they’ll think of something else. If there was ever a case for user fees, this is it. College football is a big-bucks goldmine, even for lower tier bowls, as I have reported. Let them pay to play. And put on a ticket surcharge. Attendance can’t get much worse than it has been for the last two or three years, so there is huge upside when Memphis joins the Big East and upgrades its schedule in 2013. As for the media, give ’em a Pollards barbecue sandwich and a free beer. Works for me.

The Racquet Club is installing the Hawk-Eye System for the Regions Morgan Keegan Championships February 17-26. The system lets players challenge calls and fans see how close the ball was to the line. Tournament Director Peter Lebedevs said it will be used on all main-draw matches on the Stadium Court.

Attorney Webb Brewer said the mortgage settlement between 49 states and big lenders does not put an end to the city of Memphis lawsuit against Wells Fargo. tn incl. “It is not identical to the issues in our lawsuit,” he said. “Ours had more to do with the making of the loans and discrimination targeting minorities for bad loans, which resulted in foreclosures.” The federal lawsuit, he said, survived a motion to dismiss and is in the discovery phase.