The Ford BlueOval City manufacturing complex in Haywood County is the storied car company’s biggest capital investment in recent memory. Its first mission is to turn out the F-150 Lightning as quickly as corporately possible. The electric vehilcle is the hottest ticket on the American road right now, and songwriter JD Graffam is experiencing acute truck envy. “I’m asked quite often if ‘Electric Truck’ is supposed to be fun or serious, so I want to answer that question directly,” he says. “It’s very serious — I’ve always been a pickup man, and as much as I love fast cars, I can’t wait to buy me an electric truck.”
In the tradition of automotive odes like “My Little GTO,” “Electric Truck” is about hitting the road in a hopped-up ride. “One of the most rewarding aspects of songwriting is collaboration,” says Graffam. “Bringing this song to life collaboratively has given me the chance not just to share in the end result, but to learn and grow as an artist. Working with Josh Threlkeld was inspiring. He’s not just a talented musician but a good friend I’ve made through music. And he helped make this song better. When it came time to create a music video for “Electric Truck,” I again leaned on this community and ultimately reconnected with my old friends, Sarah Fleming and Christopher Reyes. They are talented; their vision for the arts in Memphis is what’s inspiring about them. It is always wonderful to work with smart people to bring a vision to life.”
This video has everything from backyard barbecues to a street gang of cute kids in their own electric vehicles. Let’s go!
If you’d like to see your music video on Music Video Monday, email cmccoy@memphisflyer.com.