Happy New Year from Music Video Monday! If you were out-with-the-olding on New Year’s Eve, you might have seen Joybomb tearing it up at Black Lodge or Memphis Current (RIP).
If you missed out, you can get a taste from their new music video “Visions!” Vocalist and guitarist Grant Beatty says, “I began writing this song on the heels of significant breakup and consequent re-evaluation of the role I played and my priorities. The frustration, intensity and immediacy you hear in the main riff and reoccurring lyrical turns (“She’s got a vision!”) are rooted in weather-wornness and obvious salty emotions. But as I spent more time developing the verses and chorus, “Visions!” took on a larger narrative. We, as individuals, perceive our intentions and interactions so subjectively;
people see what they want to see and in the face of dealing with stark objective realities, we protect ourselves through self-deceit and changing our lenses. I wanted to combine lyrical and visual themes of wonder, disillusionment, perception and paranoia. Our director Nick Hein and I collaborated to bring these concepts to the screen, having worked together on Joybomb’s episode of Station 8’s ‘The Hum‘ previously. The video takes you on a journey through the mind of someone grappling with two contrasting faces — the inner turmoil versus the outward smile. Tension in our character is brought forth through the use of mirrors, devices and the gaze of the ever-present “audience.” It’s a narrative that’s both deeply personal and universally relatable.”
If you would like to see your music video featured on Music Video Monday, email cmccoy@memphisflyer.com.