The Kellogg Co. labor dispute is gaining national attention, especially after Redditors crashed the company hiring site, flooding it with false applications for jobs to replace striking workers.
About 1,400 employees at four Kellogg plants — Battle Creek, Michigan; Omaha, Nebraska; Lancaster, Pennsylvania; and Memphis — have been on strike since October 5th. The striking workers say they want equal pay and benefits for new hires.
The company said it’s had 19 negotiation sessions with the workers and the union that represents them. The employees with the Bakery, Confectionary, Tobacco Workers and Grain Millers (BCTGM) International Union rejected a new five-year contract Tuesday. The Kellogg Co. said that contract would have offered “an accelerated, defined path to legacy wages and benefits for transitional employees, and wage increases and enhanced benefits for all, among other items.”
Chris Hood, president of Kellogg North America, said the decision to reject the contract left the company “no choice” but to move forward to operate its business. That includes hiring workers to replace those on strike.
“The prolonged work stoppage has left us no choice but to continue executing the next phase of our contingency plan including hiring replacement employees in positions vacated by striking workers,” Hood said in a statement issued Tuesday. “While certainly not the result we had hoped for, we must take the necessary steps to ensure business continuity. We have an obligation to our customers and consumers to continue to provide the cereals that they know and love.”
A Thursday Facebook post from the Central Labor Council of Memphis and West Tennessee said it is willing to continue negotiations with the company in good faith “despite their update to their site.”
“We are open to modifying some of our proposals as long as the company is willing to do the same,” reads the post. “Bargaining a sustainable agreement that benefits both company and union is our sole desire and we will stand firm until our goals are met.”
After the company announced it would hire replacement workers, a Reddit user said “we need to make sure this does not work out for them.”
On Thursday, thousands of users from the r/antiwork subreddit applied for jobs on the company website, with no intention of taking them. Instead, Redditor u/BloominFunions said the move was to “to clog their toilet of an application pipeline.”
The Reddit move came with detailed instructions on how to apply and make it look like the fake applicants lived in one of the Kellogg-plant cities. ZIP Codes were listed for each city and u/BloominFunions said to just download a sample resume from Google images, add personal details to it, and “have fun with it.”
The post was flooded with responses of others who said they’d pitch in or derisive sentiment to the situation like u/Boeings707 who said, “fuck that company.”
Thousands in the r/antiwork subreddit took a victory lap later Thursday, claiming the scheme had worked. “Kellogg’s application pages are down,” claimed u/eesaray in a post. Of the news on the Central Labor Council Facebook page, Memphis political activist Allan Creasy said, “Reddit can be a beautiful place sometimes.”
Journalist and author Kurt Eichanwald took notice of the moves on Reddit.
AFL-CIO president Liz Shuler said the Reddit maneuver “is what solidarity looks like.”
Back over on Reddit, even the typically noncontroversial r/coolguides subreddit got in on the Kellogg action: