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Rassle Me Sports

Meddlesome Brewing releases Jerry ‘The King’ Lager

Watch out Budweiser, the “King of Wrestling” is coming for your throne as the “King of Beers.” This week, Memphis-based Meddlesome Brewing Company is rolling out its newest offering: Jerry “The King” Lager.

“A while back I was contacted by someone from the brewery who explained to me they make beers with names that are familiar with Memphis,” Jerry Lawler said. “One was 201 Hoplar and they had the idea to do a Jerry ‘The King’ Lager. I thought it sounded fun, so I gave them the go ahead to use my name.”

Lawler, who prides himself on never having a sip of alcohol in his entire life, now has a beer named in his honor to go along with his bar located on the drunkest street in town. When asked if he would end his 68 years of sobriety to taste the beer named in his honor, the King said “I’ve never tasted beer, wine, or whiskey in my life and I’m not going to start just because one’s named after me.”

(I did get a chance to sample Jerry “The King” Lager last Saturday live on the radio. Listen here for my taste test.)

Available for a limited time, Jerry “The King” Lager will make its debut at Jerry Lawler’s Hall of Fame Bar & Grille during a Monday Night Raw watch party featuring a meet and greet with WWE Hall of Famer Mick Foley.

Starting Wednesday, the lager will be on tap at the brewery’s taproom, which is conveniently located for wrestling fans wanting to spend a day in Cordova. According to Google Maps, Meddlesome Brewing is just a two-minute drive to the King’s other restaurant- Jerry Lawler Memphis BBQ Company. You can’t buy Meddlesome beers in stores yet; however the taproom will offer the beer “to go” in 32-ounce cans and 64-ounce growlers.

Meddlesome is not the first Memphis-area brewery to embrace the Bluff City’s relationship with pro wrestling. Memphis Made Brewing’s taproom has a Royal Rumble pinball machine and often serves as the host venue for my regular Rasslin’ Trivia Nights. Wiseacre Brewing has made some short-lived wrestling-themed adult beverages (a taproom-only release of Sandy Ravage’s The Cream and an experimental keg of Cocoa B. Ware Brown Ale), and they spotlighted Memphis wrestling as the theme of their annual mural outside their brewery in 2015.



For those local brewmasters looking for a Memphis rasslin’ inspired name for your next beer, I present to you this list (insert Chris Jericho joke here) free of charge:

  • “SuperStout” Dundee
  • Double J Double IPA
  • Dave Brown Ale
  • Mr. Coffee Stout
  • USWAle
  • Banana Nose Wheat Ale
  • “Stout of the South” Jimmy Malt
  • Plowboy Porter
  • Jackie FarGolden Ale
  • Mid-South ColiSasion

Listen to Kevin Cerrito talk about pro wrestling on the radio every Saturday from 11-noon CT on Sports 56/87.7 FM in Memphis. Subscribe to Cerrito Live on Apple Podcasts, Google Play, tunein, PlayerFM or Sticher. Follow him on Twitter @cerrito.

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Give Peace a Chance

Arun Gandhi moved his M.K. Gandhi Institute for Nonviolence from Memphis to Rochester, New York, earlier this year. But the move didn’t stop the peace-loving folks of Memphis from taking the reins of the center’s annual conference on nonviolence.

The fourth annual two-day conference is now called the Gandhi-King Conference on Peacemaking (it was previously the Gandhian Conference on Nonviolence), but the setup remains pretty much the same.

Attendees will hear speakers, such as hip-hop journalist Rosa Alicia Clemente and South African peace activist Nontombi Naomi Tutu, and attend workshops and panel discussions.

In partnership with the conference, BRIDGES PeaceJam will allow 300 high school students to participate in a special series of nonviolence workshops targeted specifically for youth.

Kids and adults will come together Friday night for a PeaceJam concert featuring the Tunnel Clones, belly dancers, gospel music, drumming, and more.

Gandhi-King Conference on Peacemaking, Friday-Saturday, October 26th-27th, Christian Brothers University. For more information, go to GandhiKingConference.org.

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À La King

From Martin Luther King Jr.’s speech in Memphis, April 3, 1968:

“We’ve got to give ourselves to this struggle until the end. Nothing would be more tragic than to stop at this point in Memphis. We’ve got to see it through. And when we have our march, you need to be there. If it means leaving work, if it means leaving school — be there. Be concerned about your brother. You may not be on strike. But either we go up together, or we go down together.”

Martin Luther King Day is Monday, January 15th, and there are all kinds of events around town to honor the man and his cause:

When it comes to King, it doesn’t get any realer than at the National Civil Rights Museum. In addition to its permanent exhibits, on Monday there will be a study of African-American music, with live music outside beginning at 10 a.m.

The King Day parade begins at 10 a.m. at the corner of Main and Auction downtown and winds its way south to Handy Park where, at 11:30 a.m., there’ll be guest speakers, poetry, and more.

Hands on Memphis highlights public service as it hosts its 7th annual King Summit on Service on Saturday at Rhodes College with a panel discussion about Memphis education. On Monday, volunteers will take the Memphis Academy of Health Sciences Charter School into their hands, making murals, painting interior spaces, and sprucing up learning areas. Rhodes also will be celebrating the holiday with a Tuesday lecture by civil rights expert Charles Payne of Duke University.

Martin Luther King Day, Monday, January 15th. For complete listings, check this week’s calendar, starting on page 32.

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Book Features Books

Killers & Kings

Murray Silver could have been a contender. Silver never says as much in his latest literary offering, When Elvis Meets the Dalai Lama, but it’s an unspoken thesis of the author’s magical mystery memoir, which explores the birth of rock, wrestling giants, porn queens, Tibetan monks, and a plot to kill Elvis Presley.

“I knew I wasn’t destined to be famous, so I always sought out people who were always making news,” Silver says. “I was born to be a watcher, a witness to these things.

“I’ve always sought out uncommon things to write about,” he says.

Silver’s breakthrough book Great Balls of Fire: The Uncensored Story of Jerry Lee Lewis (which he wrote with the help of Lewis and the Killer’s child bride Myra) earned mixed reviews when it hit bookstores in 1982. But less friendly assessments of the work hardly mattered because Hollywood was interested, and Silver had a movie deal in the works.

“Scorsese was going to make the movie with Robert De Niro [playing Jerry Lee Lewis],” he says, explaining how he thought the film could easily become the Raging Bull of rock-and-roll biopics. “Then Dennis Hopper was going to do it with Sean Penn,” he says. “Then it was Michael Cimino and Mickey Rourke.” In the end, Great Balls of Fire was adapted into a Grease-like musical comedy starring Dennis Quaid and Winona Ryder. Murray’s bitchy, behind-the-scenes account of the film, which was largely shot in Memphis, is appropriately sensational and reads like it a best-of compilation from the supermarket tabs.

Throughout his book’s early chapters, Silver depicts himself as an obnoxious combination of Jiminy Cricket and the Phantom of the Opera haunting the movie set and telling anybody who will listen why the screenplay for Great Balls of Fire was a lie and a sick, possibly pornographic distortion of his work. Silver loved nothing more than to tell the cast and crew why the film was destined to suck. And suck it did. Great Balls of Fire drew hostile reviews and never lived up to financial expectations.

After the disaster of Great Balls of Fire, Silver attempted to collaborate with Elvis’ personal physician Dr. George Nichopoulos, or Dr. Nick, on a tell-all book about the original rocker’s private life and medical history. Dr. Nick’s reputation was ruined by allegations that he’d over-prescribed drugs to Presley, and the jury of public opinion continued to hold him at least partially responsible for the King’s untimely passing. Sensitive to Dr. Nick’s peculiar needs, Jerry Lee Lewis recommended Silver as a biographer, saying, “He did a pretty good job with my book — and he’s way out there.”

According to Silver, the book was also supposed to provide readers with evidence from Dr. Nick that Elvis was murdered.

“This was going to be the most explosive, shocking story of all time,” he says. “It was going to be bigger than the Kennedy assassination. Bigger than the grassy knoll.”

From the moment Silver encounters Dr. Nick, the tone of his book changes from grumpy and disgruntled to claustrophobic and paranoid. Shortly after sending off a proposal for publication, including five sample chapters, the writer and the infamous rock-and-roll physician were swarmed by the national news media.

“That’s when the wheels came off the wagon,” Silver says. “Nick and I were [portrayed as] wackos, weirdos, and liars. Ted Koppel was trying to get me on Nightline. Bill O’Reilly was trying to track me down. They all wanted to do a story about the book.” The problem was, there wasn’t any book, only a proposal and five sample chapters.

“I was told, ‘You don’t understand, sir. If you’ve got proof Elvis Presley was murdered, we want to hear it.'”

Silver describes working with Jerry Lee Lewis as something of a nightmare but swears dealing with the national news media was even worse. And then came the death threats.

“There were drug dealers out there who thought I might [expose them],” Silver says. “My apartment was broken into. They were trying to kill me.”

Afraid for his life, Silver left Memphis and returned to his home in Georgia, but he continued to shop his book around. He found a potential benefactor in British publisher Robert Maxwell.

“I sent him a copy of my manuscript to read on vacation,” Silver says. “Then I got a phone call saying that Maxwell was found floating face-down in the Atlantic Ocean. My manuscript was still on his desk, my contract blank.”

It’s been speculated that Maxwell’s death was a suicide, committed in light of the businessman’s spiraling debt. There’s also been speculation that he was killed by everyone from the CIA to various Arab groups. Silver suggests that somebody just didn’t want the world to know who really killed Elvis.

From hanging out in rundown honky tonks on Christmas Eve with Jerry Lee Lewis to partying down in New York with Richard Gere, the Dalai Lama, and Allen Ginsberg, When Elvis Meets the Dalai Lama is never wanting for interesting characters or exotic locales. It may be completely true, or it may be the result of an author’s fevered imagination. Either way, it’s amusing, occasionally insightful, and a decided change from the overly reverent Elvisanalia that tends to crop up in conjunction with Death Week in Memphis.