Soul singer Ledisi has eight Grammy nominations. While that may sound like a smooth-ballad rendering of the Tantalus myth, Ledisi has learned a thing or two about the music industry. That’s how you get a million Facebook fans and over a quarter-million Twitter followers. Ledisi will be at the Stax Music Academy on Saturday, September 27th, for Grammy futureNOW, another very valuable yet typographically insane career-development conference from the Grammy folks. It’s free for NARAS members and $50 for non-members. So JOIN! or call 901-525-1340 for more information.
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Music is not an easy career path. Trust me. If it were easy, I wouldn’t be typing this. Fortunately, we live in Memphis, which has its own chapter of the National Academy of Recording Arts and Sciences or NARAS, They give out the Grammys. But they do a lot more than that. In addition to providing emergency and medical assistance to musicians in need, the Academy sponsors career-development seminars and conferences. Since you’re smart enough to live in or near Memphis, they come to you.
There will be several panels on topics like fan engagement, how to properly encode your recordings’ metadata, and a “demolition derby” critique by industry honchos like Paul Chandler from GPAC, Cindy Cogbill from the Levit Shell, and Flyer music archnemesis Bob Mehr of the Commercial Appeal.