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News The Fly-By

4th Down

Through its 40-year history, the Liberty Bowl Memorial Stadium has seen its fair share of incomplete passes and not just on the football field.

Last week, the City Council’s parks committee was asked to approve more than $7.6 million

for Liberty Bowl renovations, including a new home locker room and some Americans with Disabilities Act (ADA) improvements. But committee members balked at the price tag — including more than $750,000 in design costs — and postponed a decision until the committee’s May 6th meeting.

“My first concern is: $6.3 million to build locker rooms? That seems extraordinarily high,” said parks chairman Jim Strickland.

In addition to renovating the existing home locker room, the planned project includes moving the visitor’s locker room to the other side of the stadium. A new X-ray and medical treatment area and a room for officials also will be built.

Except for a project to renovate bathrooms and concessions begun last year, the stadium has not had any upgrades since the 1980s.

“The locker room project is one of the upgrades that has been on the list of projects since early 2000,” said parks services director Cindy Buchanan. “Basically, it will bring the stadium up to industry standards, so we can continue to attract, as well as retain, collegiate football games.”

Though the project will make the north tunnel accessible for disabled visitors, it does not address overall ADA-compliancy issues, nor does it affect seating capacity.

“We call it a renovation, but, except for the home dressing room, everything else is a tear-it-out and rebuild it,” said city architect Mel Scheuerman.

Buchanan and AutoZone Liberty Bowl executive director Steve Ehrhart cautioned that the project needs to begin soon to be completed in time for the 2009 football season.

“The last 20 years, the Liberty Bowl Memorial Stadium … has been ignored for a variety of reasons,” Ehrhart said. “There were inquiries in the last 15 months over a new stadium, so I think the maintenance was deferred.

“There’s a push now, once the decision was made to move away from the idea of a new stadium, to get things done in a timely fashion.”

The project was partially designed in 2005, before being halted for budgetary reasons. A nearby parks storage building was once slated to become the locker room, and, when it was initially proposed, the project was estimated to cost a little more than $4 million. Which means that the price has almost doubled since then.

Scheuerman said the original cost estimate was done in June 2004.

“That’s four years of inflation. The escalation that occurred over those four years in construction is about a 10 percent clip a year,” Scheuerman said. “As you know, everything is being driven astronomically by fuel prices.”

Council members, no doubt beginning a season of searching for budget cuts wherever possible, asked if the design work could be put out for bid.

Coming alongside a proposed 17 percent tax hike, council members are right to be counting their pennies. But I can’t help think that somewhere along the way, someone dropped the ball.

On New Year’s Day 2007, Mayor Willie Herenton proposed building a new stadium. Initially, the price tag attached to the idea was around $150 million. Before discussion was over, however, that figure doubled, as well.

I’m not a huge football fan. I think the Liberty Bowl has nice sight lines, but I’m not in a position to know if better locker rooms have any impact on recruiting or retaining collegiate football games.

That said, the locker room renovation project may have stalled initially because of budgetary reasons. But for the past two years, while the city has enjoyed somewhat better financial health, the locker room project was on hold while the city and the University of Memphis studied the possibility of building a brand-new stadium.

And in the time since then, construction costs have gone up roughly $3.5 million, the city has spent an additional $140,000 on a stadium study, and the U of M has spent $130,000 for an on-campus-stadium feasibility study. And now we’re back to square one. Or pushed back to our own end zone, if you prefer.

It seems like we’d be ahead if we’d done these renovations years ago. (And I hate to think about how much more the overall disability act upgrades to the Liberty Bowl are going to cost the longer we wait.)

Yes, it’s easy to be an armchair quarterback, especially with 20/20 hindsight. And, of course, if you’re planning to build a new stadium, you don’t spend money on the old one.

But instead of just chalking something else up to coulda, woulda, shoulda, maybe there’s a lesson here: Sometimes you don’t need a touchdown. You just need to move the ball.

Categories
Cover Feature News

Football Stadium as Political Football

At his New Year’s Day prayer breakfast, Mayor Willie Herenton proposed that Memphis tear down Liberty Bowl Memorial Stadium and replace it with a new stadium at the Fairgrounds. Last Tuesday, the Memphis City Council received a consultant’s report on the feasibility of a new stadium and promptly voted to delay further discussion of it until December. Two days later, the University of Memphis announced that it would do its own feasibility study of an on-campus stadium.

Here is a “progress report” on the stadium proposal for the last nine months.

Date: January 1, 2007

Theme: “On the Wall,” the title of the mayor’s breakfast speech.

Venue: Press conference after breakfast at Memphis Cook Convention Center.

Handout: Six stapled pages of color pictures of pro and college football stadiums in Charlotte, Detroit, Nashville, Pittsburgh, Baltimore, and Louisville.

Cost estimate: $63 million (Louisville) to $300 million (Detroit).

Research/professionalism: College student hoping for a C grade.

Supporting cast: University of Memphis’ R.C. Johnson and Memphis Convention and Visitors Bureau’s Kevin Kane.

Big idea: Replace rather than refurbish the Liberty Bowl.

Reaction: Say what?

Date: February 20, 2007

Theme: “Project Nexus: Fairgrounds Master Plan and New Stadium Proposal.”

Venue: Lobby of City Hall.

Handout: Four-page press release and 40-page report.

Cost estimate: $150 million to $185 million.

Research/professionalism: Five-figure consulting job, with PowerPoint style.

Supporting cast: Various directors and mayoral staff.

Big idea: Economic development with fiscal restraint. No property taxes.

Reaction: In the Flyer, U of M booster Harold Byrd pushes for on-campus stadium.

Date: September 18, 2007

Theme: “Liberty Bowl Memorial Stadium Development Options.”

Venue: City Council committee room.

Handout: 136-page report.

Cost estimate: $21 million for renovation to $217 million for new stadium.

Research/professionalism: Six-figure consulting job, with footnotes.

Supporting cast: Chief financial officer Robert Lipscomb.

Big idea: Report covers all the bases but was “edited” before release.

Reaction: Put it away until December, two months after election.

Meanwhile, on September 15th, the Tigers defeated Jacksonville State before an estimated 28,000 fans at the 62,000-seat Liberty Bowl Stadium. Last Saturday, the Tigers traveled to Orlando to play Central Florida, which has a new on-campus 45,000-seat stadium with no public drinking fountains. Memphis lost 56-20 before a full house.

Categories
News The Fly-By

Fly on the Wall

Weird Headline

Two questions: Who in the name of great Caesar’s ghost is writing headlines for The Daily News, and what can be done to stop them? On Tuesday, April 24th, the paper printed a news brief headlined to attract the attention of imaginary sports enthusiasts and fans of inexplicably popular bands. The article “Bowling for Soup” chronicled the various actions being taken to determine whether or not Liberty Bowl Memorial Stadium should be replaced. The story had nothing to do with bowling, soup, or hangovers you don’t deserve.

Memphis Mammaries

This week marks the end of a brief, bizarre, and modestly troubling era. Strip-club owner Charles “Jerry” Westlund has finally agreed to take down a controversial billboard northbound on US 61 between Tunica and Memphis. Now bleary-eyed travelers returning to Memphis after a long night of drinking and dice will no longer be subjected to Westlund’s sign, which reads, “Got Boobs?” So much for roadside attractions.

Return to Sender

Elvis Presley Enterprises, hoping to make Graceland a tourist attraction comparable to America’s larger theme parks, recently announced a new advertising campaign. EPE’s CMO Paul Jankowski has been quoted as saying, “The Discover Your Inner Elvis campaign will be used … to support [Graceland’s] worldwide branding strategy.” So Graceland hopes a catchphrase will help it compete with Six Flags, eh? Didn’t the caretakers of Elvis’ estate just blow a golden opportunity to buy Elvis’ favorite roller coaster dirt-cheap?

Correction

After last week’s Fly mentioned a WMC news story, the station’s good-natured anchor Joe Birch wrote in to complain that the accompanying picture was not an accurate representation of his current hairstyle (see Letters to the Editor).

We regret the hairor.