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Lil Nas X Supports Local HIV/LGBTQ Advocacy Group with ‘Baby Registry’

Today, as the genre-busting music star Lil Nas X releases his new album, Montero, he’s asking fans to donate to HIV and LGBTQ advocacy groups. Relationship Unleashed (RUNL) from Memphis, TN, is among those included on Lil Nas X’s “baby registry,” connected to the song “Scoop” (featuring Doja Cat).

Relationship Unleashed is one of 13 organizations to be included on the registry, all affiliated with the Gilead Commitment to Partnership in Addressing HIV/AIDS in Southern States (COMPASS) Initiative. The full list of songs and groups is here. Lil Nas X also featured Mardrequs Harris of the Southern AIDS Coalition, a COMPASS Coordinating Center, during his performance at the MTV Video Music Awards last Sunday night. Mardrequs wore the number 433,816, representing the number of people living with HIV in the U.S. South as of 2015, which has increased substantially over the years.

Gwendolyn D. Clemons, who founded RUNL in 2014 with her son, Dr. Davin D. Clemons, told me a bit more about their organization’s recognition by the performer who rode “Old Town Road” to stardom.

Memphis Flyer: How did this remarkable show of support from Lil Nas X come about?

Gwendolyn D. Clemons: We are a grantee of Gilead’s COMPASS Initiative, where they committed to spend $100 million over the next ten years in the South. They’ve identified twelve states in the South where there’s a high prevalence of HIV and AIDS, and it’s largely in the Black community. So Lil Nas X is trying to raise awareness about this epidemic, and he’s using his platform to increase revenue for grassroots organizations like ours.

In his marketing campaign, when he appeared pregnant, which got everybody in an uproar, the pregnancy didn’t have anything to do with the physical conception of a person. It was about his new album. He was birthing his album, and adopting these organizations, and putting us on a “baby registry.” Like a person would do if they were having a child. So each organization was placed with a song on his album.

We are placed with the song called “Scoop,” which features the phenomenal singer Doja Cat. I was excited about that. We were recommended when he reached out to Gilead COMPASS Initiative, and a couple of other sustaining centers that govern the grants. I got the call from the University of Houston. We were a grantee of theirs last year. This year, we’re a grantee of Wake Forest University. We were funded to provide a faith-based, HIV in the Black Church project that we’re getting ready to launch.

So part of his “baby registry” idea is that people will personally donate, in addition to any grants you may receive?

Absolutely. He’s promoting his project to all of his fans, and even people who are not his fans. His Instagram account alone has over 10 million followers. You can click on the link, you can research the organizations, and if you feel compelled, he’s asking you to provide donations.

Have you seen a spike in donations?

Actually, the announcement was leaked out last Friday, and we did see donations coming in, in increments as small as five dollars, and as much as $100. And they’re coming in today from all over the world. Some of them are visiting our website, and I’m able to track where the traffic is coming from.

The work we do is very personal to us. That’s the reason for us founding the nonprofit, because a lot of friends and family were affected and infected, and have died and passed. We felt like there was a need that was not being met. And we wanted to raise awareness by putting a face with it, or having somebody out front of it. We’ve been doing this since 2014, so we feel like it’s our time. We’ve been out here, trying to raise money, trying to secure funding, paying out of our own pockets, because we’re passionate about the work that we do. I just believe that if you do it long enough and you’re consistent, you’ll finally have a breakthrough. So we’re looking forward to riding this wave.

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A Big Score for Jozzy: “Old Town Road” Nabs a Country Music Award

Chris Paul Thompson

Jocelyn ‘Jozzy’ Donald

Music history was made last night at the Country Music Awards, with an assist from an up-and-coming Memphis artist and songwriter. The CMA for Musical Event of the Year, often given to one-off collaborations, was awarded to Lil Nas X and Billy Ray Cyrus for their smash hit, “Old Town Road (Remix)”. It was also an indirect tip of the hat to Memphis-born Jocelyn “Jozzy” Donald, who wrote the verses Cyrus sang in the newer, extended version of the song. 

The award not only went to Cyrus and Lil Nas X, the first openly gay hip-hop artist to win in that category, but also to Trent Reznor and Atticus Ross — both have a co-writing and co-production credit on “Old Town Road (Remix)” due to its sample of “34 Ghosts IV” by Nine Inch Nails. There was no official recognition of Donald, however. 

Lil Nas X

Nevertheless, this is a watershed moment for a track that occupied the top of the Billboard charts for a record-setting 17 weeks this year. Because of its blend of styles, not to mention the unspoken racial politics of contemporary American music, it was excluded from Billboard’s country charts, amid much public outcry. To some extent, this newly-awarded CMA makes amends for that slight. As Lil Nas X told USA Today, “I’m so happy this song was accepted because it is the bridging of two polar opposite genres. I’m happy it’s gotten respect from both places.”

I reached out to Jozzy to hear her thoughts on this latest success of a track in which she played no small role.

Memphis Flyer: Congratulations on the CMA! Are you in Memphis now?

Jozzy Donald: I just left Memphis yesterday. I went to the Stax Music Academy to talk to the kids. I didn’t go to the CMA, but I’m definitely going to the Grammys. It’s gonna be a great day. It’s the day after my birthday. That’s not coincidental. I believe everything happens for a reason. I know it’s gonna be a great birthday.

Old Town Road really has a shot at Record of the Year. We need more of those coming out of Memphis. I just realized, “Uptown Funk” was the first ever Grammy for Record of the Year that went to a Memphis recording.

Yeah! Boo Mitchell! Royal Studios!

So you didn’t go to the Country Music Awards?

I did not go to the Country Music Awards. They treat songwriters so bad. The Grammys are really the only awards that appreciate the songwriter. So I didn’t get to go to the CMAs. It’s a shame how they do it. But if you want that, you have to get into that mode of being the artist and being in the forefront. That’s what I’m working on right now.

Do you think it’s a sign of progress that the CMAs gave “Old Town Road” some recognition?

Yes. I’m just really happy it got the award, you know? After all that happened to the song, when it came to the country charts. I’m happy that CMA acknowledged it, and didn’t just throw it on the back burner and act like it never happened. So, mostly it was really dope.
The thing about it is, at the end of the day, it’s people like you all at the Memphis Flyer, who tell the story, so it doesn’t go unnoticed — that’s really what it’s all about. I could rant and rave about it, but then you just get tired. And I see myself going somewhere, doing something as an artist. I know I’m gonna be a big artist. So this is a part of that story.

Everyone in town is blown away that you co-wrote “Old Town Road,” and the news is spreading.

Exactly. Word of mouth is beautiful. And the Grammys are a different story, you know. That’s the biggest platform. So as long as I’m going to the Grammys, I’m fine.

Now I’m working on doing something with Red Bull in Memphis, probably in January, during Grammy week. We’re gonna do a dope event. I just did a few gigs with Summer Walker, a dope R&B singer that I opened up some California shows for. I’m dropping my next single in December, and dropping a bigger project a week before the Grammy Awards. So it’s gonna be dope.

I think Red Bull is the perfect partner to do it with. They’re really invested in Memphis and they really wanna see something happen. So I really wanted to collaborate with them. I think we’re gonna do a concert and a party. I might bring on some other artists to perform, too. We’re trying to bring some fun stuff to Memphis, some different stuff that’s never been done before.