Everything you order at Jim Lord’s Mac Daddy Food Truck includes macaroni and cheese.
“That’s the focus,” Lord says. “In different variations and different ways to serve it and eat it.”
The idea was to do one thing “and do it well.” And, he says, “Who doesn’t like mac and cheese?”
Lord, 55, rotates four flavors at a time from his collection of 15 mac and cheese flavors, including pulled pork, smoked jalapeño with bacon and cream cheese, and the vegetarian Mother Earth — smoked mushrooms, caramelized onions, and goat cheese.
It all began when Lord whipped up some macaroni and cheese for his Pigs Gone Wild Memphis in May World Championship Barbecue Cooking Contest team.
The company he worked for at the time asked him and some barbecue teammates to cater a function. Lord made chipotle mac and cheese, pork mac and cheese, and other variations at a “mac and cheese bar.” People kept asking him, “Do you have a store?”
Lord then did “grab-and-go” mac and cheese in little containers for holiday events. That evolved into 20 to 30 6-pound pans for functions.
He thought he might do a food truck whenever he retired from his job at USA Cheer. That plan moved up when going on the road came to a halt during the pandemic. “A trailer popped up,” he says. “It was too good to pass up.”
He began “building out” the trailer on weekends. “It took three months to build. We launched it before everything opened up.”
His mac and cheese recipe isn’t based on one single recipe. He just knew he had to make it consistent, which is something he learned from his mother and grandmother. They also taught him to add or change ingredients. “You start with a recipe and make it your own. You tweak it.”
Lord began cooking “very early,” he says. “My mom divorced when I was about 8, so she went to work full-time. As a growing boy who was hungry, I had to figure out how to cook.”
In addition to his roster of 15 flavors, Lord also has “a good six or seven” others in his head.
One of his favorites that he makes is his Cajun Mac. “It starts with making an actual roux as a base. Not just béchamel. The flavor comes through everything.” It also includes shrimp, sausage, and crawfish. “Everything you love about New Orleans,” he says.
Customers order the macaroni and cheese in 4-ounce scoops, which they can mix and match.
Lord also sells mac and cheese egg rolls. “It’s a regular egg roll wrapper. We fill the egg roll with mac and cheese and deep fry it and serve it with chipotle aioli.”
And you can get a Macarito — a mac and cheese burrito. “We take a tortilla wrapper and wrap it like an egg roll and put it on the grill. It has the little grill marks on it. You can hold a beer in one hand and a mac and cheese burrito in the other hand.”
Lord’s wife Ginger, his son A.J., and A.J.’s friend Dylan Nixon help him in the truck.
“Food is a passion of mine. And it’s something I’m able to turn into a hobby/job. I have a full-time job. This allows me to do that on my own terms and still keep it fun. I do it when I want to.”
It’s also “so much fun, really, creating it and watching people’s reactions. If you’ve never had a mac and cheese egg roll, your first bite is life-changing. It’s so much fun to see that.”
Lord eats his mac and cheese every time he’s in his truck. “You have to test it. It hasn’t gotten old yet.”
And, he says, “If I make a little too much, then that becomes dinner.”
To find out where Mac Daddy will be, go to Lord’s @macdaddymemphis social media pages.