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Memphis Ranks High On List of Poor Communities

More than half of Memphians live in economically distressed communities.

That’s according to a new study from a Washington think tank identifying these areas in the hopes that Congress will use tax incentives and other means to lure more jobs and businesses to the places that need them most.

The report is from the Economic Innovation Group (EIG), launched earlier this year by some of the heaviest hitters in Silicon Valley, including Facebook billionaire Sean Parker and tech financier Ron Conway. 

The report shows that 68 percent of the population of Memphis lives in economic distress. EIG arrived at this number by blending government data on educational attainment, housing vacancy rates, unemployment rates, poverty levels, median income levels, changes in employment, and the percentage of businesses opening and closing within certain zip codes. 

“Six years after the official end of the Great Recession, many communities across America continue to suffer from the uneven economic recovery,” said EIG co-founder and executive director Steve Glickman.  “As our Distressed Communities Index demonstrates, geography matters, particularly for the millions of Americans who continue to find a shortage of good jobs, stagnant wages, and few opportunities in their own backyards.”

Memphis ranked second on the list of most distressed large cities, between number one — Detroit — where 94 percent of the population lives in economic distress, and number three — Milwaukee — where the figure is 55 percent. The list is completed with Atlanta, Baltimore, Fresno, Las Vegas, Chicago, Tucson, and Houston.

The report found the most distressed zip codes in each city. Two of the four most distressed zip codes in Tennessee were in Memphis — 38108 and 38126.  The South Memphis zip code 38126 runs from Third Street on the west to I-240 on the east and Martin Luther King Boulevard on the north and McLemore Avenue on the south. The North Memphis zip code 38108 is bounded by I-40 on the north and Chelsea Avenue on the south and Midtown I-240 on the west and I-40 on the east. 

These two zip codes should be congressional targets for federal aid and tax incentives, according to EIG, in hopes that the money will lure investors to open businesses and add jobs.  

Efforts to expand business in targeted Memphis communities is already happening. The MEMShop program’s slogan is simply “building business, revitalizing communities,” and it acts as a neighborhood-centric business incubator. It was founded through the work of the Mayor’s Innovation Delivery Team (MIDT). 

Abby Miller, project manager for the MIDT, said the best way to spark business in communities is to “go granular.” Each neighborhood is different, she said, so no single approach works for all of them. But a near-universal challenge in all of them was the lack of up-to-code commercial space. Property owners had not made investments in their buildings, and fixing them up was a huge cost barrier for start-up entrepreneurs. Then, of course, there were the standard Memphis problems of blight and crime, she said. 

“The best approach we took in the most distressed areas was to help local entrepreneurs build and grow their businesses in their neighborhood,” Miller said.  “In Soulsville, for example, our most successful work was Pop-up Ville, a program that provided hyper-local business services, like business planning and credit repair for local entrepreneurs, and Soulsville Saturday, a monthly pop-up market where entrepreneurs could test their products and businesses.”

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Deals On Wheels

Food trucks have taught Memphians how to shop on the street over the past two years, and that experience has laid the groundwork for the next evolution in mobile marketing.

Five mobile retailers will get their formal debuts this Thursday through the launch of the MEMMobile program from Memphis City Hall. The trucks will offer jeans, t-shirts, bicycle products and services, and more.    

Most of the participating trucks have already hit the streets, taking advantage of the spring weather and big events like Memphis In May and South Main Trolley Night. Thursday’s rollout will gather all the trucks at City Hall from 11 a.m. to 1 p.m., with food trucks, music, and speeches from city leaders. 

Jim Steffen’s Bikesmith truck

The program began last year as a part of the Mayor’s Innovation Delivery Team’s efforts to boost the economies of certain Memphis neighborhoods. The program started with $75,000 and research on mobile retail in peer cities such as Nashville, New Orleans, and Chicago. 

The MEMMobile program offers entrepreneurs forgivable loans of up to $25,000 to buy and design a truck and to get their business off the ground. The business owners also receive technical business training and advice from

alt.Consulting, a non-profit business consulting firm.  

The mayor’s team had hoped to get at least 10 applications for the program when they started MEMMobile. But they ended up receiving 20.

 “It sort of blew us away to realize that there were so many entrepreneurs who were definitely interested,” said Abby Miller, project manager for the Mayor’s Innovation Delivery Team. “A lot of them said they had this idea and were thinking about it, but, all of a sudden, this incentive was their tipping point to say ‘Let’s dive in and see what we could do with this.'”

 The applications were vetted by a committee of economic development professionals, food truck operators, and the Memphis Grizzlies mobile retail team. Some ideas, like mobile window replacement or art framing, weren’t right for the program, Miller said. The five that were approved had the right blend of financial viability, engaging the public at large, and contributing to the core city.

Given the city’s growing bicycle infrastructure, Miller said the Bikesmith truck “was a natural for this.” Truck owner Jim Steffen said he and his business partner, his wife Julia Steffen, were considering a move away from Memphis to open a bike shop when he ran into Tommy Pacello, a project manager with the mayor’s team, who told him, “Don’t move away. Memphis needs you here to do this kind of stuff.”

“[MEMMobile] seemed like a brilliant way to get into a bike shop for a much lower start-up cost,” Steffen said.

Opening a brick-and-mortar shop would have been “tough,” he said, listing the cost of a lease and buying expensive inventory. Much of that start-up cost will be defrayed by the MEMMobile program as long as Steffen provides quarterly financial reports to alt.Consulting and can prove that his business is actually working out.     

Other MEMMobile trucks include clothing stores Sache, Henny Penny, Thigh High Jeans, and K’Presha.

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Soulsville’s New Neighbors

Soulsville residents can now shop for shoes and have their computers repaired without having to leave their neighborhood.            

Shoe boutique Klassy Chics and computer repair shop

@Home Computers were the latest pop-up shops chosen through the Mayor’s Innovation Delivery Team’s MEMShop program.        

Since 2012, the MEMShop program has brought new local businesses to formerly long-vacant spaces in the Broad Avenue Arts District, Crosstown, and Overton Square. Through the program, local entrepreneurs apply for a grant from MEMShop, and if they are selected, the businesses get free business advice from the locally based consulting firm, alt.Consulting, and a six-month lease through which the tenant only pays rent for the last three months at a lower price.

More than 10 businesses applied for the vacant storefronts at the corner of Walker and Mississippi in the Soulsville neighborhood, and @Home Computers and Klassy Chics were selected.

Cynthia Norwood, managing director of alt.Consulting, which partners with the mayor’s team to run MEMShop, said her company provides up to 50 hours of customized consulting, from developing financial projections to public relations training.

“We want to provide these business owners with the tools they will need to succeed as new business owners and as new additions to their communities,” Norwood said.

Michael Patno, who is opening @Home Computers, said he was attracted to the area because of the lack of affordable computer care in the neighborhood.

“South Memphis is a very under-serviced community when it comes to dependable computer repair,” Patno said. “When I went to a Soulsville Neighborhood Association meeting, I learned that Soulsville will soon be getting free Wi-Fi in the whole community, and these people are going to need a store that fixes tablets and laptops at an affordable price.”

Patno currently owns the @Home Computer store at 1800 Union in Midtown, but he said that his South Memphis store will concentrate on affordable repair as well as offer numerous refurbished tablets and laptops at discounted prices. Patno also hopes to work with Lemoyne-Owen College and set up an internship at his store for students.

Toya Bailey, who currently owns a cleaning business in Memphis, will be opening up her first shoe boutique in the space next to @Home Computers.

“There are a few shoe stores in South Memphis, but none of them will have the different styles that I offer, and I think it’s important for South Memphis to have a presence in the Memphis fashion world,” Bailey said. “As long as I keep up with the trends, I will always have a product to sell.”

The grand opening for both shops will be in early May, with Klassy Chics set for a grand opening on May 10th. Norwood said that these are the first of several MEMShops in South Memphis, with alt.Consulting looking to introduce two or three more storefronts by the fall.  

Although the MEMShop program only provides temporary leases, business owners are encouraged to continue their businesses beyond the six months. On Broad, a number of MEMShop businesses, including Five in One Social Club and My Heavenly Creations, which opened last April, have since signed long-term leases.

The Mayor’s Innovation Delivery Team will remain involved with the MEMShop program until October. After that, alt.Consulting will take over the program. The firm is currently raising funds to keep MEMShop going after the fall.