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Environmental Leaders Urge Public Transparency, Input On xAI Project

On Wednesday, community leaders and advocacy groups here called for more transparency surrounding Elon Musk’s xAI project, a project they openly oppose because of its negative environmental impact and disproportionate effect on minority communities.

These leaders gathered in front of the Downtown Memphis Commission office before a planned private meeting between xAI representative Brent Mayo and the Greater Memphis Chamber. Officials from Protect Our Aquifer, Memphis Community Against Pollution (MCAP), and Young, Gifted & Green released a joint statement saying Mayo has “ignored requests for dialogue and demands for transparency from the community.”

In July, the groups asked city leaders to deny an electricity deal for the project and demanded a public review of the project. A letter from the Southern Environmental Law Center (SELC) outlined community concern and condemned Memphis Light, Gas & Water (MLGW)’s CEO Doug McGowen for approving an electricity deal. 

According to SELC, MLGW has requested that the Tennessee Valley Authority (TVA) provide 150 megawatts of power to xAI. SELC said this demand is enough to power 100,000 homes. MCAP and Young, Gifted & Green joined the Sierra Club Tennessee Chapter and the Sierra Club Chickasaw Group in signing the SELC’s letter.

Many condemned the Chamber for its lack of transparency, specifically towards those in the Black community, and said its decision goes against the 17 principles of environmental justice. LaTricea D. Adams, founder, CEO, and president of Young, Gifted & Green, said the Chamber exhibited exclusionary, experimental, and racist practices.

“As a Memphian by choice and birthright I am deeply troubled by the decision made by the [Greater Memphis Chamber] to bring xAI to a Black community with absolutely no community engagement, particularly from the Black residents who will be directly impacted,” Adams said.

Memphis City Council Member Yolanda Cooper-Sutton, representative of District 3, called the company “monstrous” and said it was disappointing to find this out through the media. She said taxpayers deserve to have a seat at the table like the elite of the city.

“We as a people here in Memphis — a predominantly Black city, the poorest of the poorest — have not been allowed to be engaged in this impact that is going to impact our lives, the future of our children, the future of our children’s children, and the future of our children’s children’s children,” Cooper-Sutton said.

Paul Klein, co-chair of the Memphis chapter of the Climate Reality Project, further outlined how minority communities and those living in South Memphis are disproportionately affected by climate change. He said South Memphis has four times the cancer rate compared to the rest of the city and there were 17 toxic release facilities prior to xAI’s announcement.

“We feel that it is imperative to require that xAI put their promises in writing, such as their commitments to enlarge our wastewater treatment plants and then to use only treated wastewater for cooling,” Klein said. “It needs to be in a legally enforceable community benefit agreement.”

KeShaun Pearson, president of MCAP, said the best case scenario is that the Greater Memphis Chamber uses their influence to change how xAI operates in the community and to include the community to influence more sustainable operation. He added they aren’t against economic development but are proponents of ethical operation.

Pearson said they are used to the city making large-scale decisions without consulting with residents. He said he looks at this as an opportunity for the Chamber to “do something different.”

“Unfortunately, this is business as usual,” Pearson said. “We can no longer do business as usual in the city of Memphis, Tennessee. This way of moving does not move us forward. It continuously connects us to fossil fuels. It continuously oppresses the family and communities that need the most support and help.”

Advocates said they will continue to call out organizations that aided in bringing the project to Memphis without the community’s input.

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Entrepreneurs Invited to Solve Memphis Mobility Problems

Multiple agencies are working together to empower entrepreneurs to find solutions to transportation issues in Memphis.

The “Memphis Challenge Explore Report” was released today by Ford Motor Company, the Greater Memphis Chamber, Start Co., and Christian Brothers University. The report emphasizes multiple areas of improvement for “community-center mobility.”

“We launched this initiative to transform cities by helping solve mobility problems via the inclusion of community input,” the Memphis Challenge team said. “ Our framework zooms down to one person, one solution at a time to provide an intimate view of a city’s needs and how they may be addressed with new innovative solutions.”

Findings from the report highlight four areas the agencies are hoping to find solutions to in late 2024 through an initiative called the Memphis Challenge, led by Ford’s Urbanite program “with support from 12 local collaborators.” These four areas include: creating safe access to transportation, safety through the entire mobility journey, personal vehicle reliability, and understanding the total cost of car and mobility ownership.

This will allow local and national entrepreneurs to propose ideas to remedy these issues.

“Memphis Challenge winners are expected to receive up to $150,000 in pilot grant funding through the challenge program, with an additional $450,000 available to challenge finalists in seed funding, technical support, legal assistance, and startup business resources.”

The companies are urging entrepreneurs to find solutions that will improve accessibility to jobs, education, and healthcare. Past winners included community mobility hubs, pick-up/drop-off services for school children, farm-to-door food delivery, and more.

One of the key findings of the report found that citizens are concerned about their safety when using any mode of transportation.

“Regardless of time of day, gender, age, ability or mode of transportation, Memphians are concerned about their personal wellbeing and safety when walking out their front door,” the report said.

It also stated public transportation is not always the preferred method, as many found Memphis Area Transit Authority (MATA) to be “unable to get them to their destination at a time that works for them.” This resulted in many reporting they only use MATA for non-time-sensitive trips.

Citizens also told the team many of their options for jobs, food, education, and healthcare in their immediate neighborhoods have left them “dissatisfied” causing them to travel to locations that may be “ 20-30 minutes away by car.”  According to the report, this makes alternative modes of transportation such as walking and biking “infeasible.”

Another aspect of the report showed many Memphians rely on relatives and extended family for multiple mobility purposes such as pickup and organizing rideshare. 

“These family networks felt unique asset to Memphis and something to be considered when developing new mobility solutions,” the report said.

The report added that the median household income of the city is $50,622 with a poverty rate of 18 percent for adults.  From these findings, the team concluded “Memphis residents don’t have much extra to spend on transportation.”

These areas represent multiple opportunities for change, and the Memphis Challenge Team is urging entrepreneurs to submit proposals to consider these things along with intentional equity, environmental sustainability, replicability and scalability among others.

“These Explore Report findings complement other transit and mobility initiatives throughout the greater Memphis area – however, it does highlight some recent trends that tie into the public safety concerns Memphis has been experiencing,” the team said in a statement. “The Ford Urbanite Memphis Challenge is a spark to provide support, spread awareness and rally additional resources to an area that is ripe for innovation in, and around, Memphis.”


Those interested in applying should apply to the Urbanite Challenge Memphis I F6S by Friday, May 10.