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Opinion Viewpoint

Sound Advice for Memphis

Several times in the past week or so, I’ve been called upon to explain why I support the continuation of the Memphis Music Commission, so I have decided to explain and to do so in a thorough manner.

First, I am concerned about a pattern of loss of our cultural icons, institutions, and events in the city of Memphis. The effort to abolish the Music Commission comes at a time when we as a community have lost (or are threatened with the loss of) Carnival Memphis (or at least the public aspects of it, such as the parade and midway), the Memphis Christmas Parade, the Sunset Symphony, the Mid-South Coliseum, the Soulsville Street Festival, Memphis City Schools, and any number of neighborhood schools.

Over the past 15 to 20 years, the trend has been to take away and take away and take away. Several times we have been promised “something better” in place of what was taken away, but usually what we have gotten was nothing at all. 

Not so very long ago, we were told that the Memphis City Schools were not doing a good job. The politicians told us that we should give up our school system and let someone else take it over. It would save money, and Memphis children would get the same quality education that county children received. How has that worked out for Memphis? Hundreds of people lost their jobs. Bus service for many children was eliminated and/or privatized, and since that time, the safety of children has been compromised.

The county school system has closed schools over the objections of parents, turned schools over to for-profit charters, and made unilateral decisions without any regard for neighborhoods, the city of Memphis, or the taxpayers. And Memphis no longer has any say in what happens.

Not so long ago, the politicians said that at least some newly annexed areas of Memphis should not be serviced by the Sanitation Department, but by private contractors. This squared well with the conservative view that private entities can always do better than public government. How well has it worked? People in Cordova are constantly complaining about garbage not being picked up, sometimes for more than two weeks at a time, and the city is finally threatening to fire the contractor.

Against this backdrop, we are now being fed more of the same garbage from politicians and others. They are telling us that private organizations can do a better job of rebuilding the Memphis music industry than government. A better job? Like Shelby County schools? A better job? Like Durham bus services? A better job? Like the private waste management contractors in Cordova? Forgive me if I just don’t believe them. I have historic reasons not to do so.

Furthermore, I have yet to see a coherent plan from the private entities that could be reasonably expected to rejuvenate Memphis’ music industry or live-music scene. I certainly have not seen any private entity address the importance of persuading musicians and artists not to move away from Memphis or trying to convince those who have moved away to move back. Frankly, any plan that does not address those issues will fail. 

Finally, I want to state that my position is based on the idea of keeping local government committed to the rebirth of the Memphis music economy through maintaining an entity called the Memphis Music Commission. It is not toward keeping any particular director or commissioners, and it certainly is not toward maintaining the status quo.

The critics are right when they state that the commission has in the past been largely ineffective. But just as our city foolishly gave up the city schools instead of fixing them, we are being advised to give up the Memphis Music Commission instead of fixing it. As with the schools, if we do so, we will regret it, and sooner rather than later.

John M. Shaw is director of marketing and promotions for Select-O-Hits, former Memphis chapter adviser for the Recording Academy, and a board member of the On Location Memphis Film & Music Festival.

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Opinion Viewpoint

Played Out

It has been obvious to anyone who takes a moment to look that funding the Memphis Music Commission has been a waste of money for some time.

The biggest problem with the commission is that it treats other Memphis music organizations like competition and duplicates their efforts in an attempt to appear relevant. The best example is the fact that they think they need to provide local musicians with performance opportunities. There are plenty of clubs, house shows, and organizations, such as Rocket Science Audio, Goner Records, Ardent Studios, Memphis Rap, and Ditty TV that are better equipped to accomplish that mission and have a greater reach.

The commission’s amateurish performance videos have a very low number of views on YouTube, which are tangible, measurable stats for what these programs are contributing to Memphis music. They have no platform, fans, or following. Who do they think they are helping? 

To put it into perspective, my former organization, LiveFromMemphis.com, has been dormant for three years. In our time, we filmed and recorded thousands of Memphis music performances. The content we created is still generating views on our YouTube channel. Around 1.4 million views and counting. If Live From Memphis had been granted $250,000 a year (the Music Commission’s annual budget from the city), we could have more than quadrupled our output, as well as our reach. Can you imagine what would happen if MemphisRap.com, Goner Records, or RocketScienceAudio.com were similarly funded?

Then there was the not-for-profit Memphis Music Foundation, which, over four or five years, provided many of the same services as the Music Commission while blowing through somewhere around $4 million of private funds. Can anyone tell us what those funds did for the local music industry?

As for Councilman Jim Strickland’s proposal to fund Memphis Music Town, how will they be different? While I agree with Strickland that the Memphis Music Commission, in its current state of over-paid staff and lack of any measurable accountability, should not continue to receive funding, I fail to see how simply shifting tax dollars to a not-for-profit organization solves the problem. One glimpse at the Memphis Music Town web presence tells me that it’s a bureaucratic bad idea.

Why continue to provide educational resources to musicians when there’s no infrastructure for success? What’s the point of equipping musicians with industry knowledge when very few opportunities to put that knowledge to use exist? Without a focus on developing local industry, we are simply better preparing our musicians for when they eventually leave town in search of opportunity.

Memphis musicians don’t need another resource center that teaches them how to manage a MySpace account or to sign them up for antiquated organizations such as NARAS. Memphis certainly does not need to turn over its only source of music funds to an organization serving only one genre of music.

Memphis musicians need innovation. They need a way to be seen and heard beyond local showcases at the Hard Rock Cafe. They need an army of online content creators with as many avenues to get their music out to the world as possible. There are shows going on in all parts of the city. Go film them. Go record them. Help them get their stuff on the internet, where fans discover music today.

Don’t give millions of dollars to one organization. Instead, fund smaller, grassroots content creators, because you never know when one of those may blow up into something bigger. Maybe if Darius Benson (a 20-something content creator and the cover story subject of the Flyer’s May 7th issue) had received local funding or had an infrastructure to help move his career forward, he’d be staying in Memphis instead of heading to Los Angeles in search of greener pastures.

Fans don’t get behind an educational institution. They get behind artists, their favorite bloggers, records labels, studios, and TV/web shows. It takes a lot less capital to fund these kinds of style-curators and content producers and raises the community as a whole.

Please don’t throw money away on old industry or a not-for-profit educational model. Fund excellence, fund risk takers, fund innovators. The Music Commission, Music Foundation, Memphis Music Town or whatever they may call themselves in the future, are the old guard from a dying industry model. Getting rid of them is a no-brainer. Fold Memphis music and film into business and economic development and quit treating music like a charity case.

Instead, invest in its development by putting money in the hands of artists, content developers, and the infrastructure that directly supports them.

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Sing All Kinds We Recommend

Grammy futureNOW with Ledisi at Stax

Ledisi

Soul singer Ledisi has eight Grammy nominations. While that may sound like a smooth-ballad rendering of the Tantalus myth, Ledisi has learned a thing or two about the music industry. That’s how you get a million Facebook fans and over a quarter-million Twitter followers. Ledisi will be at the Stax Music Academy on Saturday, September 27th, for Grammy futureNOW, another very valuable yet typographically insane career-development conference from the Grammy folks. It’s free for NARAS members and $50 for non-members. So JOIN! or call 901-525-1340 for more information.

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Music is not an easy career path. Trust me. If it were easy, I wouldn’t be typing this. Fortunately, we live in Memphis, which has its own chapter of the National Academy of Recording Arts and Sciences or NARAS, They give out the Grammys. But they do a lot more than that. In addition to providing emergency and medical assistance to musicians in need, the Academy sponsors career-development seminars and conferences. Since you’re smart enough to live in or near Memphis, they come to you.

There will be several panels on topics like fan engagement, how to properly encode your recordings’ metadata, and a “demolition derby” critique by industry honchos like Paul Chandler from GPAC, Cindy Cogbill from the Levit Shell, and Flyer music archnemesis Bob Mehr of the Commercial Appeal.  

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Sing All Kinds We Recommend

Grammy GPS at Stax: Third Man Records’ Ben Swank

Grammy GPS as Stax Academy

The Recording Academy Memphis Chapter is hosting another GRAMMY GPS seminar on Saturday on October 26th at Stax Music Academy. The Memphis Chapter is celebrating its 40th anniversary. The series brings top-level music industry folks to Memphis for informative sessions on succeeding in music. For more information, go to grammygps.com

This go-round features the CEO and co-founder of Sub Pop, Jonathan Poneman. Sub Pop is closely associated with the Seattle sound as the label for Nirvana. Sub Pop maintains an active roster of bands including the Shins, Mudhoney, and others.

Also on the bill for Grammy GPS is Ben Swank, co-founder of Third Man Records along with Jack White. Third Man settled in Nashville in 2009. The label is home to White’s output with the White Stripes, the Raconteurs, and the Dead Weather, in addition to an impressive roster of new and established artists.

We spoke with Swank about making it in music and loving the music more than the money.

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Flyer: What advice do you have for aspiring artists and producers?
Swank: I advocate the DIY approach for a record label. I tell people who want to give us a demo, “Why don’t you have a look at pressing your own records and see how you do putting your own record out there. The music industry is like the Wild West. You can make up your own script and your own rules. There are obviously limitations to that, but if you have an interesting sound or approach and you know who you want to sell to, there’s no reason why you can’t be successful with it. You have to temper what your ideas of success are and set reasonable goals. You’ve got to be into it for the love and the pursuit of it.

Flyer: Some have said that White makes music that’s too expensive, given his limited-edition vinyl releases. Is that true?
I really take issue with that. We have a limited-edition component to just about everything that we do. That’s because we know our fan base, and a lot of them are collectors. But every release has a standard black vinyl release. If you just ewant the music, it’s a standard-priced LP or 45. Everything we release we release in a way that anyone that wants it can get it. Digitally or on vinyl. We have a bespoke quality to what we do. For instance, the Great Gatsby limited edition series. But we didn’t make a very high margin off of that: those were hand-fabricated items. We did them in such a limited number, that we didn’t reap a large profit. But it can be a great way to draw attention to what you are doing.

GRAMMY GPS:
A Road Map For Today’s Music Biz
Saturday, October 26, 2013, at 11 a.m.
Stax Music Academy
926 East McLemore Ave