Categories
Letter From The Editor Opinion

Marsha, Trader Joe’s, and Ruby’s Stool

The week that was …

“Hi, y’all! My name’s Marsha and I’m a big Tigers fan! Check out my blue dress! Anyhoo, I’m just wondering if y’all could do me a little ol’ favor. Could you just cheer, ‘Marsha! Marsha! Marsha!’ while my, um, brother films it for Facebook? It’ll be so fun and it won’t take but a few seconds. Y’all are soooo cute.”

University of Memphis Cheerleaders (in unison): “SURE, WHY NOT? SURE, WHY NOT? MARSHA, MARSHA, MARSHA!”

The above scenario is just my guess about what happened at the Liberty Bowl, Friday night, when senatorial candidate Marsha Blackburn showed up for the Memphis-Georgia State game and got the Memphis cheerleaders to “endorse” her. I could be wrong, of course.

State-connected schools are not allowed by law to endorse candidates. The cheerleaders obviously didn’t know the law, and apparently neither did Blackburn, unless she chose to ignore it. She then tweeted the video and posted it on her Facebook page, adding, “Marsha Loves Memphis!”

That tactic quickly garnered Blackburn the wrath (and snark) of many Memphians, who prefer Senate candidates who don’t dodge a Memphis debate, then show up for a football game and “borrow” our cheerleaders.

The university was not amused: “The Athletics Office was notified that pictures of the University of Memphis Spirit Squads were posted on political social media sites. U of M Spirit Squads do not endorse any candidate(s) for political office in accordance with U of M policies. Political organizers were contacted to remove any and all posts suggesting endorsement by the University of Memphis.”

Presumably, the candidate learned that Memphis is not fond of faux fans who appropriate local culture.

Speaking of local culture … Trader Joe’s, opened a store in Germantown last week. The crowds were huge, lining up outside to get a chance to buy the store’s signature line of groceries and beverages, including “Two Buck Chuck” wine, which now costs a little more than three bucks. Sadly, “Three Dollars and 47 Cents Chuck” just doesn’t have the same ring to it, but who’s counting?

The only real snafu was the fact that the store gave out souvenir cloth bags emblazoned with “Nashville! Music City.” Ouch. More like “Traitor Joe’s,” amirite?

In an attempt to quiet the miffed social media masses, a poster on the Trader Joe’s Germantown Facebook fan page offered this explanation: “Having a city bag is a legacy that TJ’s bestows upon existing stores after they have been around for awhile. New stores do not get their own bags — basically they have to ‘pay their dues’ before getting a bag (my words, not TJ’s). Nashville JUST got their custom bag after YEARS of having a TJ’s. Our time will come if we show the store good service and loyalty!”

Well, okay then. Here’s hoping Memphis pays its dues, behaves itself, and soon becomes bag-worthy.

What else? Oh, Nike announced increased sales and new highs for its stock prices. The “boycott” by angry septagenarian white men apparently fizzled, when many of them mistakenly threw out their New Balance mall-walking shoes, which have a big “N” on the side. It’s understandable. Initials can be confusing. For example, did you know that the “N” on the Nebraska football helmets stands for “Knowledge”? Didn’t think so.

And speaking of Music City … Rolling Stone reported that 85-year-year-old Loretta Lynn has released a new song called “Ruby’s Stool.” Which, it turns out, is about Ruby’s barstool and not the first image that came to my mind, considering Loretta’s age. Pro tip: Never use the word “stool” in a song title.

And finally, the digital Daily Memphian news-site launched on Monday with stories by, among others, former Commercial Appeal writers Marc Perrusquia, Geoff Calkins, Tom Bailey, and Jennifer Biggs. The site looked good, and I signed up for the $7-a-month subscription. The more reporting we get in Memphis, the better.

And I’m taking it as a good sign that someone almost immediately created a Daily Memphian parody account on Twitter.

Categories
Letter From The Editor Opinion

Nike Just Did It

So, are you ready to start boycotting University of Memphis football and basketball games? Gonna burn your Tigers jersey? How about the Grizzlies? You ready to stay home this season? Turn off the television? Get rid of that sweet throwback Memphis Sounds uni?

You’d better be ready to do just that — in addition to staying away from FedExForum and the Liberty Bowl — if you’re one of those people who’s upset with the Nike company. Nike has contracts with all the teams you love in this town.

And why would you be upset with Nike? Well, unless you’ve been living in a cocoon the past few days, you know that the athletic super-corporation has launched a new national ad campaign featuring Colin Kaepernick, the NFL quarterback who inspired the ongoing player protest movement of kneeling during the National Anthem to make a statement against police brutality and racial injustice.

Because of this audacious corporate move, many irate owners of Nike apparel have been burning their Nike sweat socks — and presumably throwing away their expensive Jordan shoes and destroying all their $75 souvenir team jerseys. Though that may be a bridge too far.

It’s a real dilemma for fans who hate the Anthem protests — and the guy who started the movement — no matter their favorite sport. For example, the NFL is contracted with Nike for uniforms and apparel for all 32 teams through 2028. Nike also has the NBA’s apparel contract, and that of most of the top-tier universities, including Ole Miss and that orange-uniformed outfit over in Knoxville. Whatcha gonna do, Landsharks? Will it come down to MAGA versus Hotty Toddy?

This will get interesting on several fronts. How will the NFL’s mostly uber-conservative, millionaire team-owners reckon with their hired guns on the field wearing equipment provided by a company that has thrown in with the athletes, rather than the owners? How do you think Dallas Cowboys owner and MAGA-Trump fan Jerry Jones is going to handle this little development? Break out the popcorn.

And, of course, it will get even more interesting once the grand Tweeter-in-Chief sinks his ALL-CAPS fingers into this issue. It’s a perfect diversion from the gathering storm over the White House — and made to order for a president who loves stirring up divisiveness and outrage.

So why would Nike make such a provocative move? Why would any profit-driven company do something it knows is going to stir controversy and anger? One theory is the old saw that any publicity is good publicity. If the mass media and the entire social media universe — and the president — are talking and tweeting about your brand, it just enhances your company’s public profile. Nike becomes national news.

Another theory, posited by TheStreet.com marketing guru Brian Sozzi, is that Nike “skates where they think the puck is going.” In other words, the company is betting that the country is heading toward more enlightened attitudes, that the future will belong to those on Kaepernick’s side of history — folks who think his right to protest is legitimate. Nike is putting real money on the idea that the current poisoned atmosphere around the kneeling issue is a short-term political exploitation that will burn out, leaving the angry “boycotters” looking foolish — and probably wishing they had that cool Ole Miss jersey back.

If you think about it, it’s a brilliant power play: forcing fans to choose between their love for their favorite teams (and their own Nike apparel) and their distaste for Kaepernick and athletes who kneel during the National Anthem. It’s the ultimate “put up or shut up” move.

Upping the ante even further, Nike announced that it will create a new Kaepernick shoe and T-shirt and other apparel, and that the company will also donate money to Kaepernick’s “Know Your Rights” campaign.
Cue the presidential tweets, and maybe even a new MAGA hat: Make Adidas Great Again. It will be made in China, of course.