From the back-to-school sales in store across the city and the look of distress on so many children’s faces, it’s clear that summer is coming to an end. As kids go back to school, many parents are having to come to terms with the fact that Memphis City Schools are no more.
Enter “Our Children. Our Success.,” a campaign aimed at making this change easier for the public to understand and accept. Over the summer, the campaign brought together various nonprofits to help convey information to Memphis parents and answer questions about what to expect this coming school year. Town meetings were held, billboards were set up,and television ads were aired.
Herchel Burton, spokesperson for the “Our Children. Our Success.” campaign, describes the campaign as nothing short of, well, a success. Burton believes the campaign’s constant planning, scheduling, strategizing, and discussions will help make this school year the best possible.
“Our plan is to make this school year as successful as possible. We realize there are going to be bumps in the road, but there are going to be bumps in the road regardless. All I can say is school will be open on August 5th, and students will be in classrooms” Burton said.
“Our Children. Our Success.” will continue to help the public through the school year. “Our goal is to ensure every child in Shelby County gets the best education possible. Feel free to communicate with the school and central office. We are here to support and help any way we can” Burton said.