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Food & Wine Food & Drink

Meddlesome Brewing’s 201 Hoplar Tastes Good

“Meddlesome Brewing …” the lady said. “It’s just down the road. We’ve got their IPA — it’s called 201 Hoplar.”

“Well, obviously, I’m going to drink one of those!” I said, “I mean, with a name like that …”

And suddenly, I was transported back to some of the beer-fueled hijinks that sent me down to 201 in high school. But enough of that.

I’d gotten word that PizzaRev was opening up a Far East location out in Cordova, so the wife and I filled up the tank, grabbed our passports, and headed in the general direction of North Carolina.

Okay, it wasn’t quite that far, and it was well worth the trip to play with PizzaRev’s innovative self-serve wall of taps. You pour a glass and are charged for actual beer, not foam. A little gizmo that looks like the wristwatch out of a Cracker Jack box keeps track of your tab. How this works — technically — is some sort of witchcraft I’m at a loss to explain.

How the pizza was made is more straightforward, even if you design your own from scratch: Some nice kid slides it into a fiery oven. While we were waiting, we spoke with Ryan Guess, host of The Beer Show on WREC. Guess is the guru who selects the 15 taps for PizzaRev’s Memphis and Nashville locations. While every location is different, he likes to go heavy on local brews and mixes in a few national craft favorites like Founder’s, and even a Bud Light, for the steadfast Mrs. M.

“I have a beer I want you to try,” Guess said to her. “Pull a sample of the Sweetwater Blue.”

Now, I’ve been trying to fob weird beers on this lady ever since we were dating, and all I’ve ever gotten was a polite, smiling, “Mmm. Not my favorite.” Or words to that effect, before she orders her regular. Then it happened — she had a taste of the Sweetwater Blue and poured a full one with a perfectly functioning Bud Light tap not 12 inches away. It’s light with some fruit to it, and proof that at PizzaRev, miracles do happen.

Now, back to that Meddlesome beer. The newest craft brew in town, Meddlesome Brewing Company started making itself known in August. Since then, it has managed to get into about 72 locations stretching from Collierville to Mud Island. That’s a good thing, because their 201 Hoplar is a knockout — a good solid IPA that isn’t as hoppy as the name would have you believe. (They have a Double IPA coming soon.) The real test, though, would come with the pie.

Some things are just made to go together, and pizza and beer are two of them. Pizza is so ubiquitous, and so much of it isn’t very good that we tend to forget it is a fairly complex dish with a lot of layers. We had a sausage and mushroom with a double crust, which was very good, if not terribly original ordering on our part. It was hot, not greasy, and those inherently salty flavors of sausage and cheese put a boom on the palate that welcomed Meddlesome’s American-style IPA beautifully. It is a medium-bodied, very drinkable ale but had enough of the hop nose to stand up to what was going on with the pie. Basically, you knew you were eating a pizza and drinking a beer — and doing it well.

Guess said that there wasn’t a pizza on the menu he couldn’t pair with one of the beers on tap. And after the stunt he pulled with the Sweetwater Blue, who was I to argue? His next suggestion was a Wiseacre Oktoberfest. He wasn’t wrong. It’s a bold, copper-red lager with a full maltiness and a clean finish. For the mysterious Mrs. M., his second suggestion was a Yazoo Hefeweizen. Which produced a polite smile and a “Mmmm. Not my favorite.”

I can’t sneer; he’s still sold her on one more craft beer than I have.

Categories
Food & Wine Food & Drink

An App for Tap: Pour-It-Yourself Brews

In my experience, the craft beer scene seems to run on two different but parallel tracks: tap rooms that look like charming, happy barns or garages and the distinctly modern. PizzaRev, which opened the other week next to International Paper, is the latter. It isn’t being overly stylish. It’s just really clever.

PizzaRev is a chain out of California where you can create your own pie — from the crust to sauce, cheese, and toppings, or you can choose a pizza from the menu. And it’s good pizza, but what caught my eye was the self-pour beer system, which co-owner Robby Stewart told me isn’t a PizzaRev thing at all. “I don’t mean to make myself seem smarter than I am, but I was looking for a unique way to deliver beer.”

So you pony up to the counter and order. They swipe your card and give you a little fob on a wristband which looks like a watch you’d get out of a Cracker Jack box. Mosey on over to a wall of 16 gleaming taps, each with a screen telling you about the brew. After you make a decision and a pour, the fob and the tap “chat” and keep track of what you’ve had. Usually, a 16-ounce pint glass measures 13 or 14 ounces of beer, plus gas and foam. Here you only pay for the beer.

An “all-day, every-day flight”

“We sell pizza. It’s a pizza place,” says Stewart. But he’s quick to admit that he also wanted to create a conversational draw. “In our first week, I saw people who didn’t know each other striking up conversations about what they like and have tried. And that’s what I wanted to do.” The beauty of the self-pour system is that you aren’t committing to a full pint. You can pour eight ounces. Or less. Or more. “It’s an all-day, every-day flight,” says Stewart.

The key to the experiment was developing relationships with local breweries. To do that, Stewart recruited Ryan Guess — mortgage banker by day, host of 600 WREG’s The Beer Show, and president of Memphiscraftbeer.com. Guess poured me a pint (13.5 oz, actually) and explained that his mission with the wall was two-fold: providing local favorites, as well as introducing new flavors to the Memphis palate. Of the 16 beers on tap, eight are local brews — some standards, some short runs — and eight are carefully chosen craft beers from elsewhere. “There will never be a beer on that wall I haven’t tasted,” he says.

Macro-brews are available too, but the taps are for craft beers. Like Stewart, Guess is excited about the sampling for the simple reason that it promotes trying new things. And he’s also excited about the beers Memphis doesn’t know about yet. Guess changes the beers out with an eye to the seasons and because … why not? Current selections can be tracked with the iPour app, which lets you rate favorites and take notes. It also will track how much you’ve had, which sounds like a bizzaro-world Fitbit to me, but to each their own.

The taps put on the brakes after you’ve had 32 ounces. If you’ve been there for more than an hour or so and have eaten a pizza, you can get cleared to have another. But, frankly, if you’ve quaffed 32 ounces of high-gravity double IPA, you’ve probably had enough. “We are a pizza place,” said Stewart. “We’ve got families coming in here.”

Why stop at one futuristic gizmo? The PizzaRev app lets you order from your phone while in the restaurant. Stewart told me about a customer who was sitting with friends, got hungry, and ordered a pie from his phone. They delivered it to his table.

“Wow,” I said, “We’ve reached a tipping point in laziness.”

“No,” Stewart said, “We’ve reached a tipping point in convenience.”

And so we have.

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Food & Drink Hungry Memphis

Cafe Brooks Debuts, etc.

Cafe Brooks by Paradox, at the Memphis Brooks Museum of Art, opened today.

The cafe is in the space that was once the gift shop. The old Brushmark is now a gallery.

Brooks partnered with Paradox Catering for the venture. Paradox includes chefs Jimmy Gentry and Jessica Lambert.

The menu is aimed for at the patron looking for a quick bite in order to get back to absorbing all the Brooks’ art. There is a selection of salads and sandwiches, plus pastries and coffees. Prices top out at $12.  

• The first local PizzaRev is set to open next Thursday, January 26th.

The restaurant, at 6450 Poplar near International Paper, is an artisan build-your-own pizza place.

And and and … according to a press release from PizzaRev, it will be the first place in the city with a iPourIt system, which is self-serve beer (!).

To demo the system, PizzaRev is hosting an event on Saturday, January 28th, 5 to 10 p.m. Guests (21 and older) will receive a free pizza with the purchase of a 16-ounce beer.

• The owners of Sports Junction have finally unveiled its new name: Growlers.

• A permit has been pulled for Philippine Restaurant on Germantown Parkway.