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New Regulations Coming For Lyft, Uber, and Taxi Industry

Your friend with a car — the tagline for ride-sharing company Lyft — may soon have to follow a few new city regulations.

After issuing a cease-and-desist letter to “transportation network companies” (the city’s term for ride-sharing companies) in July, the city almost immediately began working with Lyft and Uber to develop new regulations for the industry. Both companies continued to operate in Memphis throughout negotiations.

Memphis City Councilmen Kemp Conrad and Myron Lowery are co-sponsoring a pair of ordinances that would regulate Lyft and Uber and also do away with some outdated regulations for the taxi industry. The council’s third reading for the Transportation Network Company (TNC) ordinance was postponed earlier this month because new taxi regulations are still being drafted.

“Now we’re trying to level the playing field to the extent possible with taxi companies,” Conrad said. “Our taxi ordinance is very outdated.”

Representatives from the taxi industry have been vocal about their opposition to Lyft and Uber operating without city regulation for much of the past year. They want TNCs to follow the same rules they do, but Lyft and Uber representatives have said they are a new type of industry that doesn’t fit into the same mold.

Conrad agrees: “They are a new class of transportation provider that doesn’t fit into the limo ordinance or taxi ordinance.”

Both Lyft and Uber operate in much the same way: Drivers use their own personal vehicles. They are “hailed” using a smartphone app that stores the passenger’s credit card information. No money is exchanged between the passenger and the driver because rides are automatically charged to the passenger’s card. Fares are generally cheaper than an average cab ride.

The new ordinance for TNCs will require that all drivers get background checks. It also requires that the TNC or a third party conduct safety and appearance inspections of vehicles used. It sets up a standard insurance model that all TNCs must follow. It also bans TNCs from accepting street hails, requiring that all hails come through the companies’ apps.

Chelsea Wilson, a spokesperson for Lyft, said they worked with the city to help draft the ordinance.

“We’re not opposed to regulation. We want to make sure that any regulations recognize the difference in our model and understand that our drivers are not professional drivers,” Wilson said. “They’re everyday residents who are able to, after passing our rigorous background checks, drive when they have the time, to make ends meet.”

Ham Smythe, CEO of Premier Transportation Services, isn’t pleased that the TNC ordinance doesn’t require Lyft and Uber to register their individual drivers or their vehicles with the city permits office.

Smythe said he’s open to some changes with the current taxi ordinance, but he’d rather see TNCs facing more regulation rather than taxis facing less.

“If there is some legislation that allows taxi cabs more freedoms, we might look into that. But I think it’s a mistake not to regulate for-hire transportation,” Smythe said. “It’s a business that needs regulation. But I can’t have us being regulated and them [Lyft and Uber] not being regulated.”

The language of the taxi ordinance is still in the works, but Lowery said it will update their background checks to be more in line with those being proposed for TNCs, and it will update rules for taxi companies’ yearly vehicle inspections. He said the new ordinance will also loosen rate regulations.

Lowery said companies like Lyft and Uber keep the entire industry on its toes.

“Competition is good for everyone in Memphis. Competition makes other folks better. [The TNCs] are forcing the taxi industry throughout the U.S. to respond to this,” Lowery said. “And we’re not trying to deny a new industry the right to exist. They’re providing jobs for people, and they’re allowing those people to set their own hours and work on their own time.”

Both ordinances should be up for final reading on January 6th.

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News The Fly-By

New Shuttle Service Will Run Between Midtown Nightlife Hotspots

Bar-hopping in Midtown is about to get easier, safer, and cheaper.

A bus route called “The Roo” will connect nightlife hot spots in Overton Square and Cooper-Young, thanks to a new service launching this fall by cab company Premier Transportation Services.
The new vehicle won’t be hard to spot, as a giant Kangaroo complete with sunglasses and a martini sits atop the all black bus.

The bus will operate on Thursday evenings from 5 p.m. until midnight, and Friday and Saturday evenings from 5 p.m. until 2 a.m. The 17-person bus will run every 30 minutes and will be wheelchair-accessible. The bus will also feature additional standing room with hand-grips.

Fare will be set at $2. Passengers can board the bus at 10 stops located throughout Overton Square and the Cooper-Young neighborhood. The route begins at the Huey’s on Madison and ends at the corner of Cooper and Young. Stops will feature distinct signage to differentiate between the Premier stops and the MATA bus stops. The route will make use of the side street Trimble Place in Overton Square and Union to keep Madison from getting too clogged. The total route will take about 30 minutes to complete.

Ham Smythe, owner of Premier Transportation Services, said that a weekend Midtown bus service is something people have been asking him to start for years.    

“For at least three years, there have been people approaching me to do this, so I thought the first thing to do would be to let MATA take a bite at the apple,” Smythe said. “MATA didn’t see a way to make it feasible, so we decided to take a look at it and see if we could make it work.”

Smythe said that the new service will make getting from Cooper-Young to Overton Square much easier and will cut down on people feeling unsafe about walking between the two neighborhoods.

“A good friend of mine was having dinner at Sweet Grass, and he told his wife that it would be great if there was a shuttle that took him from Sweet Grass down to the Playhouse on the Square,” Smythe said. “With this new shuttle, you can park in the garage at Overton Square and take it where you want to go. You also don’t have to worry about parking multiple times or parking in unsafe neighborhoods.”Passengers can track the whereabouts of the bus using the GPS on their smartphones, and the bus will also have a state-of-the-art sound system that Smythe said will play both contemporary and classic Memphis music.

“We love the concept of Memphis musicians making a living as musicians and not as waiters and taxi cab drivers, and if we can find a way to facilitate that, we want to do it” Smyth said. “We are going to be playing all local music, from hip-hop to rock-and-roll. The music will be tailored to the time of night it is. Up until 10 p.m. we will be playing rowdy stuff to get people’s engines running, and then after 10 p.m. we will start slowing it down.”

Smythe said that if the Midtown bus line is a success, he may add more buses and extend the route.

“If this works in Midtown, we have plans to expand the concept to other parts of town,” Smythe said.