Categories
Cover Feature News

Sun’s Out, (Burger) Buns Out

Oh, the weather outside is frightful-ly hot, but a fired-up grill is so delightful. That’s right, Memphis, it’s the most bunderful week of the year: Burger Week. That means you get some of the best burgers Memphis has to offer at a pretty awesome price of $6.99 from Wednesday, August 7th, to Tuesday, August 13th. Without further ado, here are this year’s Burger Week burgers.  

Sunrise | Sunrise Patty Melt (Photo: Sarah Morse)

Sunrise Memphis
Sunrise Patty Melt

The last time I had a hamburger for breakfast was probably when I ate a Krystal at 5 a.m. or something back in the day. That would have been on the way home, though, not after waking up in the morning.

Sunrise Memphis is offering the “Sunrise Patty Melt” for its Burger Week selection. Its creator, Sunrise Memphis executive chef Will Sater, calls it “a double smash patty with a cheddar cheese, jalapeño, cream cheese, and bacon jam we make in-house. And an over-easy egg.”

They had a version of the sandwich for last year’s Burger Week, but it was on a brioche bun instead of Texas toast like now. “We thought the toast was a little better for the texture.”

Sater continues, “Oh, it exploded. It was a very good product for us. And people seem to enjoy it, so it’s turned into a hit for us.”

It exploded like the egg can when cut with a knife. “It’s a messy burger, for sure. But just seeing that egg run out is kind of the pièce de résistance, as we like to say. You want to see that egg oozing out. It makes it feel more like breakfast, for sure.”

The Sunrise Patty Melt ended up on the menu. “People kept asking for it. So, we just decided to put it on the menu. And it turned into a big thing here.” — Michael Donahue

Jack Brown’s | Ron Swanson (Photo: Jon W. Sparks)

Jack Brown’s
Crab Rangoon Burger

As dives go, Jack Brown’s Beer & Burger Joint is as funky as you’d want, but with generous helpings of surprises. One of the chain’s co-founders proclaimed, “We’re a dive bar, not a dump,” and it’s certainly not your average burger and beer joint. Those are some high-end burgers, all of which are made with Wagyu beef from Snake River Farms in Idaho and slapped down on Martin’s potato buns. What’s more, all ingredients are made in-house. Any burger on the menu is a delight, but consider what’s being offered during Memphis Flyer Burger Week: The Crab Rangoon Burger, with that delectable Wagyu beef, topped with house-made crab Rangoon (mixed with cream cheese), fried wontons, and sweet Thai chili sauce, served on that potato bun. Tragically, I was too early to sample that one, but I’ll be back now that Burger Week is underway. Meanwhile, I gladly dug into the Tuesday special, the Ron Swanson, with bacon, Muenster cheese, and barbecue bacon mayo. My companion got the Elvis burger that’s topped with some peanut butter. And the fries were scrumptious, begging to be dipped in an onion aioli sauce, which now replaces any ketchup tendencies we used to have. Phenomenal burgers and (despite the bras discreetly hanging from a light fixture) family-friendly! — Jon W. Sparks 

Tops Bar-B-Q | Policeman Burger (Photo: Patrick Collins)

Tops Bar-B-Q
Policeman Burger

Tops Bar-B-Q, whose iconic cheeseburger is special in its own right, is featuring the Policeman Burger as its Burger Week selection.

Describing the burger, Hunter Brown with Tops, says it’s a “Tops famous cheeseburger on a bed of mayonnaise, pickles, with applewood bacon, grilled onion, slow-smoked brisket, and Sweet ‘N’ Saucy barbecue sauce.”

Naming it the Policeman had to do with how Tops supports members of the Memphis Police Department. They protect communities where Tops team members as well as customers live and work, says Randy Hough with Tops. It’s important for Tops to bring attention to them for the job they’re doing there every day.

I could have yelled out how good this over-the-top sandwich is at the Tops Cordova location where I tried it for the first time. But nobody had to call the police. I kept my calm. — MD

Rock’n Dough | The Classic Burger (Photo: Toby Sells)

Rock’n Dough
The Classic Burger

How do you get beer into a hamburger? 

The question has vexed armies of scientists for generations. The team at Rock’n Dough Pizza & Brewery has finally answered it.

The solution lies in the pickles. The menu lists them as “house-made hop pickles.” That’s right. Rock’n Dough’s food geniuses flavored pickles with hops, the beer ingredient that lifts heavy on aroma, flavor, and bitterness. I’m a hop-head/IPA bro, so it’s one of my favorites. 

Those pickles can be found on The Classic Burger at Rock’n Dough. It’s a stripped-down street-racer of a burger that relies on old-school flavor punch — not some flashy topping-of-the-month — to deliver the goods. And it sure does. 

One bite transported me back to the lake or the ballpark, places I first learned to savor and appreciate food in the first place. Like a great beer, The Classic was balanced and you could taste the beef, the garlic-basil mayo, the seasoning, and all the ingredients, especially the pickles. The hop flavor was subtle, but I swore they’d figure out how to get a beer in my burger. And my hat went off to them. — Toby Sells

Farm Burger | Classic Farm Burger with kale slaw (Photo: Alex Greene)

Farm Burger
The Spicy Pimento

Living as close as I do to Farm Burger in the Crosstown Concourse, I eat there often, and though I didn’t order their special Burger Week offering when I stopped in last week (the Spicy Pimento, with their usual 100-percent grass-fed beef burger, pimento cheese, pasture-raised bacon, pickled jalapenos, and sherry-date barbecue sauce), the burger I did get was a lesson in how you just can’t go wrong with an establishment so focused on fresh, local food as the basis of its menu.

I’ve become a big fan of their kale slaw as an alternative to French fries, so I ordered a side of it with my regular, reliably delicious Farm Burger, the eatery’s flagship sandwich. But the burger that was served was even more delicious than expected: The kitchen had misunderstood, thinking I wanted only a kale slaw topping, and that’s what I got. Imagine my surprise!

One bite and I was hooked. The texture of the well-dressed kale leaves complements your basic Farm Burger to a T, adding a new texture and flavor profile to the aged white cheddar, caramelized onions, and Farm Burger sauce toppings that are usually included. Of course, I soon was craving my usual side of kale slaw as well, which the attentive servers promptly brought to my table. But I won’t soon forget the brilliant mistake of adding kale slaw directly to my burger. Indeed, next time I’m there I’ll suggest that addition on my Spicy Pimento Burger.
Alex Greene

Huey’s | World Famous Huey Burger (Photo: Kailynn Johnson)

Huey’s
World Famous Huey Burger

Huey’s has had a special place in my heart ever since it was the finale to an eighth grade field trip. However, I’m a bit embarrassed to admit that in my 12 years of being an avid Huey’s-goer I hadn’t tried a burger from there until this week. 

I know! I know! But let’s say that my first Huey’s burger is a Burger Week staple — and it’s worth the hype. I haven’t had an actual burger in years, opting for leaner meats instead, and I’d classify this as an actual burger. You know, the one you see in some TV show from the ’90s that the characters seem to neglect over frivolous dialogue — despite the mouthwatering entree before them. 

I tried the World Famous Huey’s burger fully loaded (minus the onions) with cheddar. I added a side of sweet potato fries which were the perfect addition. This will definitely be added to the cheat meal rotation. — Kailynn Johnson

Tug’s Casual Grill | BBQ Cheddar Burger (Photo: Shara Clark)

Tug’s Casual Grill
BBQ Pulled Pork Burger

For this year’s Burger Week, Tug’s is offering an upgrade to their BBQ Cheddar Burger — a menu item served with fries, typically priced at $16.95. So consider their BW deal a steal! The standard is a half-pound sirloin patty, topped with housemade barbecue sauce, cheddar cheese, crispy onion straws, lettuce, tomato, onion, and pickles (as pictured above). The special will come with a helping of housemade pulled pork in the mix. I tried the standard on my visit, since the pulled pork wasn’t available at the time. No complaints from me! This was a top-notch burger. The slightly sweet sourdough bun was the perfect vessel for its contents. The well-seasoned massive patty had that fresh-from-the-grill crust. The surprise bits of crunch from the fried onion straws were delightful. Now, envision all that with a scoop of pulled pork. Is your mouth watering? It should be. P.S. The seasoned fries are the bomb (think Back Yard Burgers but way better) and are included in the BW offering. Don’t sleep on this! — Shara Clark

Loflin Yard | Baja Burger (Photo: Chris McCoy)

Loflin Yard 
Baja Burger

I always have a relaxing time when I go to Loflin Yard. For this visit to the sprawling, mostly outdoor compound, the heat that has gripped the Bluff City had mostly dissipated for the evening. I grabbed a table in view of the TV that was showing the Olympic gymnastics team final, and ordered my Baja Burger. 

The Baja is a staple of the Loflin Yard menu. It comes with a thin patty on a brioche bun, topped with red cabbage slaw, spicy aioli, bacon, and pineapple. It’s the latter ingredient that is unusual for a burger. But, as it turns out, it is not a showstopper like pineapple on pizza. I was pleasantly surprised by how much I enjoyed the Baja. In this burger, the beef is not the primary attraction. Instead, it’s the combination of the pineapple and thick slabs of peppered bacon. It’s quite tasty and quite unusual. At least, I wouldn’t have thought of it! As with most things in life, it’s the balance that makes it good. Simone Biles would probably approve. — Chris McCoy

Bain Barbecue | Special Burger (Photo: Chris McCoy)

Bain Barbecue 
Special Burger

The former food truck moved into a brick and mortar location in Cooper-Young a little over two years ago, says manager Emily James. The idea to add a burger to their menu came after a Super Bowl party where the restaurant ran out of their trademark Texas-style barbecue brisket. “We tried to start doing burgers back in February. We started out with wings on our Anytime menu, and burgers just kind of came naturally.”

Bain’s Special Burger is a smashburger that features a Home Place Pastures patty with “shrettuce,” house-made pickles, and Jones Orchard heirloom tomatoes. It’s topped with a secret sauce. “I think it brings out the burger flavor a lot,” says James. 

The smashburger comes on a Martin’s potato buns. “Every sandwich has a Martin’s potato bun,” says James. “We just started putting those on the grill, too, and let ’em sit for a second. We let ’em get a little crusty.” 

For a side with your juicy burger, you can choose the five-cheese mac, a baked potato salad, brisket pinto beans, jalapeno lime slaw, or the traditional french fries. The best part about getting a burger at a barbecue joint is that you can dip your fries in one of Bain’s barbecue sauces. I tried all three flavors — hot, sweet, and mustard — and unexpectedly, the mustard sauce won! — CM

Betly Sports Bar & Grill | Smokey Baloney (Photo: Courtesy Southland Casino)

Betly Sports Bar & Grill
Smokey Baloney

So, uh, here’s the thing. I don’t eat meat, but I’m supposed to write about a burger? Who in their right mind wants the opinion of a pescatarian about a burger? I don’t even have one to give. I guess I’ll have to stick to objective facts when it comes to the Smokey Baloney at Betly Sports Bar & Grill in Southland Casino & Hotel. First off, what a fun name for a burger. I love the word baloney; I won’t eat it but I’ll call it any day. Ain’t that some baloney? The Smokey Baloney is made of all-beef patty, beef brisket, half-pound fried all-beef bologna, onion rings, and Memphis barbecue sauce. I’m sure that sounds delightful for any burger-loving fool. You can check out the picture above — as they say a picture is worth a thousand words.  

And if you’re looking for an excuse to hit the slot machines, a $6.99 burger sounds as good as any. So get a bang for your buck while you win (or lose) major bucks. — Abigail Morici

Belle Tavern | The Tavern Smash (Photo: Harold Cook)

Belle Tavern
The Tavern Smash

The best way to get to Belle Tavern is by going to the door on Barboro Alley. It’s just a couple hundred feet from Second Street and the Peabody Hotel, but you’ll feel mysterious, in the know, like a spy. It could be almost an underground secret, except for the fact that it’s one of downtown locals’ favorite spots. If you haven’t been to the Belle Tavern yet, this would be a great week to start. And a great way to introduce yourself to their tasty menu would be to order the Tavern Smash, a delicious concoction consisting of a four-ounce, ground-beef smash patty, onions, pickles, dijonnaise mustard, pickles, and a scrumptious house-made sesame bun. Mmmm. This is a cheeseburger classic, and it’s made to be smashed — into your tummy! — Bruce VanWyngarden

Wimpy’s | Rajun Cajun Burger (Photo: Jacob Crafton)

Wimpy’s
Rajun Cajun Burger

As most of us know, one of the most famous lines in Western letters goes this way: “I’d gladly pay you Tuesday for a hamburger today.” The sentiment and the syntax belong to one J. Wellington Wimpy, a character in the comic strip Popeye, created by E.C. Segar. A louche fellow, something of a deadbeat, Wimpy, a chum of the title character, speaks for many of us who want to lay hands (or chomps) on something desirable before we have the means to get it gainfully.

If your goal is the same as Wimpy’s — a good, garden-variety burger — you can get it seven days a week at one of three Memphis-area locations of the Wimpy’s Burgers and Fries. For just over 10 bucks, you can get the basic version — the Wimpy burger — with fries. That’s the kind I got at the Wimpy’s at 7424 US Highway 64, just down the street from my digs. It’s satisfyingly plump, cooked to one’s specifications with all the usual fixings. For a tiny bit more, you can get a super-charged variety called the Rajun Cajun, but for Burger Week, it’s just $6.99. The Rajun Cajun has its own renown, and I sampled enough of the special sauce that goes on it to attest that it’s good and spicy. — Jackson Baker 

For more Burger Week information, visit memphisflyer.com/page/burgerweek. Follow us on Instagram, Facebook, and X (@memphisflyer) and get up-to-date info on everything #FlyerBurgerWeek.

Categories
Cover Feature News

Edge Energy

A bass-and-drum beat boomed over a party that pulsed around the twilight-and-neon-painted patio of Rock’n Dough.

Pizza scented the warm air. Plastic cups flowed with golden beer. Corn hole bags rattled, flew, and fell home. Balloon animals squeaked in the hands of delighted children. Duck pins crashed occasionally somewhere inside. Laughter and raucous conversation raised high over the entire scene, building a cathedral dome of fun and positive energy.

A new light switch flipped on in The Edge District that Friday night in early May. The once-vacant building (that formerly housed Trolley Stop Market) came alive again and drew scores to its shores for the promise of something new, exciting. The promise was delivered. The energy was electric, especially for that corner of town. But that sort of vibrancy is becoming more and more commonplace there.

New light switches are being flipped on all over The Edge. No task force was formed for its revitalization. No hashtag was blasted on social media. No special study for it was ordered by the Memphis City Council.

That new energy is largely organic. It’s been fueled with years of care and investment by the Downtown Memphis Commission (DMC) and the Memphis Medical District Collaborative (MMDC).

But an ad hoc group of Edge stakeholders is forging the neighborhood, too. They gather and strategize (as they did recently) over a lunch snack of ribs and catfish bites at Arnold’s BBQ and Grill. Ad hoc, maybe, but their members are mighty. Henry Turley Co. The MMDC. Longtime landowners who own and manage key properties in The Edge. If you’ve ever been to Strangeways Wednesday for free food and drink, you’ve experience a portion of this group’s influence. You’ve also experienced their overall mood for The Edge: fun, communal, welcoming, and connected to the neighborhoods around it.

Let’s Go to The Edge

The Edge is just quirky. Its mother might say, “It has character.” And it certainly does.

No one can agree on its boundaries, for one. Not really. Is it Union and Madison from Manassas to Danny Thomas or onto Fourth? Broaden that to capture Health Sciences Park and Jefferson, right up to Victorian Village? No facts exist on this. Only opinions. The Edge doesn’t even have its own Wikipedia page like so many Memphis neighborhoods. Border disputes aren’t new or controversial, though. Just ask a local to define Midtown.

The streets in The Edge perform mind-bending shifts from the traditional city grid. Arrow-straight Monroe terminates in the heart of The Edge, only to curve slightly north where it transforms into Monroe Extended. What? Marshall crosses Monroe in the center of the neighborhood at an angle that defies the city’s parallel street design. Madison flies up and over (for one of the best views of the city) to meet up with its old self on the west side of Danny Thomas. Why? The DMC website says the “odd, zig-zag streets and alleys” were laid out to accommodate railroads in the 1800s.

Arnold’s BBQ and Grill (Photos: Ziggy Mack)
Sharrion Smith showcases Regular Order of Ribs combo at Arnold’s BBQ Shop in the Memphis Edge District for the Memphis Flyer on Saturday, June 1, 2024

Those twists and turns make The Edge full of surprises, too. Siri led me to Arnold’s on a recent visit. I arrived. Nothing around but Mutt Island. But Arnold’s was right on the map. I turned and spied a sign with a pig and an arrow on it. I followed it. Through a brick archway, down some stairs, and across a grass lot, I spied another pig sign. I followed it (and the scent of pork and hickory smoke) to Floyd Alley and found Arnold’s. I felt like I’d joined a secret club.

Years ago, Tommy Pacello, the late (and missed) director of the MMDC, gave me a big surprise on a bike tour of The Edge, which even then brimmed with opportunity in his endless optimism. We stopped at a weedy spot on the Madison bridge. He bid me look over. I found a deep, overgrown, urban canyon. From his experience with the successful Tennessee Brewery Untapped project, he said to imagine what could be done down there with some string lights and a few kegs of beer. That abandoned, forgotten canyon became The Ravine years later. 

The Ravine (Photo: Ziggy Mack)

In The Edge, paint and body shops sit cheek by jowl with architect firms, tattoo parlors, salons, arts organizations, souvenir shops, brand-new condos, breweries, the headquarters of one of the city’s biggest homegrown banks, and that huge, gold guitar hoisted high outside Sun Studio, maybe one of the most photographed spots in Memphis. All of this sits just outside the steel canopy of Downtown skyscrapers and the glow of summer lights over AutoZone Park.     

For all its quirks, defiant nature, and surprises, one thing is a fact about The Edge: Mike Todd, president and CEO of Premiere Contractors, came up with “The Edge” name. When he first got there, he said the place “was a total wasteland.”

“The Last Place on Earth”

Todd likes and dislikes the moniker “the Mayor of The Edge,” even though he admits it’s kind of true. His company bought Premiere Palace in the 1970s. Even though the area was not even close to up-and-coming, he decided Downtown and the Medical District were good bets. So he placed his.

The auto shops were there, giving credence to the area’s first use and nickname, “Auto Row.” The shops serviced the Downtown community, diminished as it was after white flight following Dr. Martin Luther King Jr.’s assassination years before. Later, officials planned the area for a Biomedical Research Zone (BRZ). Landowners would get rich if they held onto their buildings, Todd says. But they never did because the BRZ never panned out.

But Todd didn’t leave. His company doubled down and bought the Stop 345 building on Madison in 1997. At one time he leased the building to a club called The Last Place on Earth, which hosted Eddie Vedder and Sonic Youth before its eventual close, he says. The trolley project came and took years longer than promised. This closed Madison and killed traffic there forever, Todd says. Tenants moved out but Todd didn’t give up.

“I couldn’t let this place just become this shit place under the bridge,” he says. “So, we ran that place for 20 years as various entities. Los Comales just moved in less than a year ago.”

Scott Bomar was 19 the first time he went to The Edge. His band, Impala, was recording an album at Sam Phillips Recording.

“I thought, man, this is where I want to work,” Bomar says. “Cut to a couple of decades later. Well, that’s where I work now.”

Even back in his teens, Bomar thought The Edge was cool. The automotive factories and auto shops were all there. He loves the new energy, too.

Rootstock Wine Merchants (Photo: Ziggy Mack)
Images of Rootstock in the Memphis Edge District for the Memphis Flyer on Saturday, June 1, 2024

“We have a lot of clients who come in from out of town,” he says. “It’s really great to be able to walk across the street to the wine shop [Rootstock Wine Merchants] to pick up something if we need it, or to go down to French Truck and get a coffee, or go to Rock’n Dough and get food. … It’s exciting that there’s so much stuff down there now that’s walkable.”

The Edge was “quiet” when Anthony Lee first got there back in 2004. Well, quiet during the day, anyway.

“It would activate at night because of the club there, which was at one point 616 Club, and then Apocalypse, and then Spectrum,” Lee says. “Then, it was a strip club. So that one little building used to activate it on weekend nights.”

Sun Studio (Photo: Ziggy Mack)

Lee is now the gallery manager at Marshall Arts, an Edge pioneer, founded by Pinkney Herbert. The studio and gallery was converted from an automotive shop, Lee says, just like Sun Studio and many other buildings in The Edge.

“Makers and the craftspeople and the artists kind of converted some of those buildings and [The Edge] took on another quality,” Lee says. “It became sort of like the craft district.

“Pinkney Herbert was probably the first artist that imported that format from New York City. He created Marshall Arts in 1992 with his wife. He saw what they were doing up with there with all those old buildings in SoHo and the Lower East Side and decided to bring a similar idea back to Memphis.”

Lee lists a bevy of artists and craftspeople still working in The Edge with woodworking shops, recording studios, a greeting card studio, and more. With the club gone, he says, the area shares a “two-fold personality” with car maintenance and the arts. 

“For years, this was a forgotten neighborhood, but sandwiched by growth in the Medical District and the vibrant Downtown Core, all eyes are now on The Edge as businesses, breweries, and restaurants have all become neighborhood staples,” says the DMC website.

New(ish) Faces

Energy pulsed into The Edge before Orion Federal Credit Union got there. High Cotton opened in 2013, for example, and Edge Alley in 2016. But the Memphis company’s 2019 move from Bartlett to Monroe in the old Wonder Bread factory was a power station large enough to buoy confidence and development in the neighborhood.

“The location in The Edge was chosen when the Orion leadership agreed that the organization could strategically position their corporate headquarters to anchor a historic Memphis neighborhood, end blight, spur commercial and residential growth, and reinforce a critical connection between the Medical District and Downtown Memphis,” says Orion’s board chair Andre Fowlkes.

The Wonder Bread factory sat vacant from 2013 to 2019, making the stretch of Monroe near the building and several surrounding properties “a visible eyesore that could be seen from high-traffic areas including Downtown Memphis and Sun Studios,” the company said in a statement. Instead of tearing down the factory and leveling the block, Orion chose to keep the original shape and bones of the building and added a third story. A new, period-appropriate exterior facade was made of reclaimed bricks from the original building. And, of course, Orion kept that iconic, old-school Wonder Bread sign. 

“A better Memphis means a better Orion, and the headquarters move to The Edge was our commitment to the city,” says Orion CEO Daniel Weickenand. “A strong city core can create a ripple effect for development and energy throughout the region. We’re proud to be a part of that.”

That ripple effect is real (just check our sidebar with a list of all the new businesses and real estate developments). The energy is clearly there. Chef Joshua Mutchnick saw it and grabbed on tight. His JEM (Just Enjoy the Moment) restaurant opened in The Edge in April.

“Since day one, we had our eyes on The Edge District because we saw it as this up-and-coming neighborhood that has some iconic landmarks in it, like Sun Studio, Sam Phillips Recording, the Edge Motor Museum,” Mutchnick says. “It has so much potential and we feel very lucky to be a part of that, and that we got on the boat before it left the harbor.

“There was concern once we saw Orleans Station being built. We were like, ‘Maybe we missed the ship. It’s too expensive or we’re getting boxed out,’ but we nailed it.”

Sheet Cake Gallery (Photos: Ziggy Mack)
Interiors of Sheetcake Gallery in the Memphis Edge District for the Memphis Flyer on Saturday, June 1, 2024

Sheet Cake Gallery, a contemporary art gallery, opened on Monroe late last year. Its owner, Lauren Kennedy worked closely with MMDC and DMC on many art projects through her work as executive director of the UrbanArt Commission.

“I was familiar with all of the work and investment they have been making in The Edge, and that felt like something I wanted the gallery to be apart of,” Kennedy says. “The support I have felt from both groups from when I first started looking at spaces through to being open has been incredible for me. Everything has felt just right.”

When asked what drew Memphis Made Brewing Co. to open a new taproom in The Edge, co-founder Drew Barton says the answer was simple: Tommy Pacello.

“When we told Tommy we were looking for a bigger production space, he immediately began telling us about every space in The Edge he could think of,” Barton says. “It didn’t take long after that to find our new spot. We walked into what is now the production space and knew it would be perfect for us.

“At that point we didn’t even know about The Ravine. Once we heard more about the massive outdoor space tucked away in The Edge, we couldn’t wait to open a taproom with The Ravine being our backyard.”

As for when that taproom will open, Barton says, “We did end up having to wait a little while during the pandemic, but we are aiming to have the taproom open in late July.”

Leaders

At least three groups look after The Edge: the DMC, the MMDC, and that group of local stakeholders. (An Edge District Association is listed on the DMC website, but the link to the group takes you to a foreign football gambling site with the URL northcountrycremationservice.com.)

The DMC has for years offered a host of incentives to spur growth in The Edge and throughout Downtown. It offers tax breaks, loans, grants, and other programs to promote the vibrancy of all Downtown.

The MMDC is in its eighth year improving and transforming the Medical District for some of the city’s biggest medical anchors like University of Tennessee Health Science Center, Methodist Le Bonheur Healthcare, and Regional One Health. The group’s quiver of incentives helps people improve their properties, recruit new businesses, create new signage, and more. MMDC has invested $2 million in grants alone since its inception.

More than 20,000 people work in the 700-acre Medical District. But less than 2 percent of them live there. MMDC president Rory Thomas says most people would want to live close to where they work, “but if you don’t have the right housing stock and supply, that becomes a challenge.”

Bridging this gap is now a strategic objective for MMDC. Thomas rattles off a long list of new-ish, available apartment buildings — Orleans Station, The Rise Apartments, The Tomorrow Building headed for the Cycle Shop — all of them in The Edge. Fill those with professionals or students from the many medical organizations and The Edge would buzz with new foot traffic that could then drive new business recruitment and overall improvement of the commercial corridors there.

The DMC and the MMDC work closely together on all of this and more, Thomas says. They both work with that less formal group of Edge stakeholders that met at Arnold’s recently. This group (which featured members of the MMDC that day) has eyes on the bigger picture but also focuses on more on-the-ground issues.

How can we make The Edge more walkable and connected? Could Memphis Brand do a “We Are Memphis” billboard for the neighborhood? Should we make flyers with a QR-code link to an events calendar that we hand out to visitors? All of it to promote the neighborhoods, connect them, and bring more folks in.

Alex Turley, CEO of Henry Turley Co., praised the success of other Memphis neighborhoods like Cooper-Young and South Main. But he says The Edge, the Medical District, and Victorian Village have something those neighborhoods don’t: a major employment center.

“One of our goals was to create a seamless connection from those institutional buildings right into a neighborhood,” Turley says. “That informed the scale and the design of what we built at Orleans Station.

“You have Victorian Village and The Edge. There’s this opportunity to help populate this neighborhood. You already have an established brand for a neighborhood. But how do we get those people who work and go to school in those institutional buildings to come across Manassas? That’s what we keep hearing. They say, ‘We never come across [Manassas].’”

“Wasteland” to Next Big Thing

Remember when South End didn’t have a name? It was vacant, derelict, and spooky, according to some. Remember those blighted warehouses? Now think of how busy it can be at Loflin Yard or Carolina Watershed. Now think about all those apartments — completely filled — where those spooky, old warehouses used to be.

It’s a familiar cycle now if you think of South Main back in the 1990s or Broad Avenue a decade ago. The Edge could be next.

Energy continues to build there and energy has a way of attracting more energy. Big pieces are in place. Optimism is high. Leaders are motivated. And it truly is a community effort in The Edge.

“A win for one is a win for all,” says Meredith Taylor, communications and engagement associate with the MMDC. “Talk to the businesses in The Edge and they’ll say one reason they decided to choose it for the roots of their business is that they feel supported by one another, that when they succeed, all the other businesses succeed as well.

“I do think that’s something that’s very special to The Edge District. I think The Edge is a good backdrop to create and build on the sense of place that’s already existing.” 

… … … … … … … … … …

New Neighborhood Businesses Opened or Announced:

• JEM

• Rootstock Wine Merchants

• Inkwell

• Ugly Art Co.

• Sheet Cake Gallery

• Contemporary Arts Memphis

• HOTWORX – Edge District

• Rock’n Dough Pizza

• French Truck Coffee

• SANA Yoga

• Lavish Too A Luxe Boutique

• Memphis Made Brewing Co.

• Flyway Brewing Company (announced)

• Cafe Noir (announced)

• LEO Events

• Hard Times Deli (announced)

Real Estate Developments:

• Orleans Station – 372 residential units, 16,000 square feet commercial space

• University Lofts – 105 residential (micro) units

• The Rise Apartments – 266 residential units

• 757 Court – 45 residential units, 2,400 square feet commercial space

• 620-630 Madison – three residential units, 8,700 square feet commercial space

Rendering of the Chestnut Cycle Shop and Tomorrow Building (Photo: CHESTNUT CYCLE SHOP QOZB LLC; CCRFC)

• Tomorrow Building/Cycle Shop 

• 616 Marshall/Inkwell/Ugly Art Co. 

• Revival Restoration (rehab) – 12,270 square feet commercial space

• 433 Madison – 2,922 square feet commercial space