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Bike Share Director Says Scooters, Bikes Can Work in Tandem

Explore Bike Share

New prices, more bikes on the way.

Head of Explore Bike Share (EBS) said the influx of scooters to the city has presented some challenges for the bike share program, but ultimately, he sees both shared-mobility options as avenues to further improve connectivity in the city.

Executive director of the non-profit, Trey Moore said, when Bird scooter company was launched in Memphis last summer, his team was taken by surprise.

“I think we took sort of a wait-and-see attitude because we were all caught by surprise when scooters started showing up last June,” Moore said. “We were really intentional about getting Bike Share off the ground, and then all of a sudden, the scooters came from what seemed to be out of nowhere.”

Moore said scooters have potentially had an impact on bike share ridership, but “we could probably argue that bike share usage has had some impact on scooters, too.” He adds that it’s hard to quantify the impact scooters have had on EBS because of the program’s close launch dates.

Still, Moore said he’s excited about the way the city is “changing its attitude toward shared mobility” and the transportation opportunities they present for residents.

“At the end of the day, both programs working hand in hand certainly have made an impact on shared mobility in the city,” Moore said. “All of Memphis is benefiting from this usage. We’re starting to see habits changing and people are discovering how to use these new modes of transportation in ways that are convenient and benefit their daily experience.”

Explore Bike Share

Explore Bike Share executive director, Trey Moore

One thing that the introduction of scooters to the city has challenged the nonprofit to do is “evaluate how we deliver bike sharing,” Moore said. Because the bike share system is stationed-based, it is “not quite as nimble” as the dock-less scooters.

“We prefer our station-based model,” Moore said. “It’s cleaner, more organized, and more predictable. But, at the same time, scooters have challenged us from an accessibility standpoint. We’ve all been conditioned to want the instant gratification of immediately finding transportation. We want it as close and convenient as possible.”

To make bike sharing more accessible and the network more dense, Moore said EBS has gone from 56 stations when it launched last May to nearly 80 stations now. Some of that increase can be attributed to new stations, but Moore also said the nonprofit reduced the number of bikes at some stations and added them to new stations in closer proximity.

“It’s still not going to be a bike sitting at your front door, but it’s going to be a bike maybe a block away,” Moore said. “We’re hoping that’s added some convenience that wasn’t there when we first launched.”

The “biggest opportunity” for EBS, Moore said, is to make bikes available in new neighborhoods. Continuing to expand EBS’ footprint, will keep bike share “available and relevant to more Memphians.”

EBS opened two new stations Monday at Foote Park at South City, coinciding with the grand opening of the complex. The nonprofit also recently moved its headquarters from a warehouse in Uptown to the former St. Patrick Catholic School building in South City to further engage that community through education, neighborhood rides, and other outreach efforts.

“We’re excited about it because it really puts us in a neighborhood we believe we can have some impact in,” Moore said. “Everything sort of aligned for us. We needed a new space and we wanted to be in an area where we could have an effect on the bike culture.”

Bike Share Director Says Scooters, Bikes Can Work in Tandem

When the Hampline is completed in November, EBS will open eight new stations in Binghamton to connect residents to the Hampline, Shelby Farms Greenline, Broad Avenue Arts District, and Overton Park.

With this expansion, comes additional opportunities along the Greenline, where neither bike share nor scooters are currently stationed, Moore said.

As EBS expands into new neighborhoods, Moore said a critical part of that work will be continuing to engage with community organizations, who help introduce residents to bike riding and EBS. The partnerships with community organizations are “vital to getting people to try bike share for the first time or try riding their own bike for the first time in a while,” Moore said.

Moore said one of the main challenges when introducing new stations into new neighborhoods is the heat.

“Well we can’t do it in the middle of the summer,” Moore said of launching new stations. “The Memphis heat and humidity certainly impacts our ridership. That deters a lot of riders. So the timing of our launch in neighborhoods is key.”

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When expanding into new neighborhoods, Moore also said it’s crucial to consider the surrounding infrastructure and place stations near “safe, low-stress streets.”

Moore said he’s excited about what the city is doing to improve biking infrastructure, noting the near completion of the Hampline, the new bike lanes on MLK and Mississippi Boulevards, and the addition of bike lanes on Highland north of Central, which the city recently began work on.

“All of these opportunities are going to make bike share more relevant and accessible to many more in the community,” Moore said. “But there’s still a lot of ground to make up for when it comes to creating safe infrastructure.”


City officials have said in the past that portion of the fees collected from each of the shared-mobility operators in the city will also go toward improving and expanding the city’s bikeway network. During the first year of the shared-mobility program, city officials anticipate collecting about $500,000.

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City Expects to Collect $500K from Scooter, Bike Operators Over Next Year

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Three little Birds


Memphis officials project that the city will collect about a half a million dollars from scooter and bike operators during the first year of its Shared Mobility Program.

The program officially launched here last week at the same time the dockless scooter company Spin, joining two other operators here, Bird and Lime, brought 150 scooters to Memphis.

Spin is slated to increase its fleet to 500 scooters over the next few weeks. Also, this month under the shared-mobility program, another company, Bolt, is expected to add its scooters to the city’s fleet. Early next year, Explore Bike Share is planning to roll out a new fleet of e-bicycles.

Together, Spin, Bolt, Bird, Lime, and Explore Bike Share are slated to operate 3,300 shared-mobility devices in the city once the program is fully in place.

Dan Springer, the city’s deputy director of media affairs said the city anticipates collecting about $500,000 from the operators during the first year of the program.

Per the companies’ agreements with the city, the for-profit operators are required to pay the city an initial permit application fee of $10,000 and then an annual renewal fee of $1,000.

Additionally, each year for-profit companies must pay $50 for every non-electric shared-mobility device they have in the city and $365 for every electronic device.

Non-profit operators, like Explore Bike Share, are required to pay $1 per non-electric device and $10 for every electric device each year.

Officials said that the fees collected from each operator will be used to support targeted safety and educational programs. Nicholas Oyler, the city’s bikeway and pedestrian program manager, said the content and structure of those programs is yet to be determined.

Generally, he said the programs will target all users of the street in an effort to improve the safety of walking, as well as riding a bike or scooter. Oyler said this will include instructions on safe riding and walking, as well as a focus on the laws applicable to drivers as it relates to sharing the street with other users, such as the requirement for drivers to stop at crosswalks.

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The fees collected from the operators will also go toward improving and expanding the city’s bikeway network. Oyler said with the increase in shared-mobility options, there will be an increased use of bike lanes.

“Providing separate space on the street where people can comfortably operate these vehicles, without vying for room on the sidewalk or in travel lanes, enhances everyone’s safety,” Oyler said. “Widespread adoption of these new mobility technologies will depend on a safe and connected network of on- and off-street spaces to ride and reach destinations.”

Specifically, Oyler said improvements could mean installing new bike lanes entirely or upgrading the physical separation from automobile lanes along existing bike lanes. Additionally, Oyler said the city will likely install scooter parking spaces and racks in high-density areas.

Oyler said as the program continues, the city will determine where to make these infrastructure improvements based on data collected from the shared-mobility operators.

Per the city’s agreement with the operators, the companies are required to submit real-time usage data to the city. Oyler said if the data shows that certain streets are commonly used for routes, then that might justify infrastructure improvements on those streets.

To ensure the program is equitable, the city is also requiring each operator to do the following:

• Provide a service area that includes low-income communities

• Implement marketing and targeted community outreach plans to promote the use of shared-mobility devices in low-income communities

• Offer cash payment options or other strategies to ensure equitable payment options

• Provide options for Spanish-speaking users and those with special needs to access the programs and memberships

• Redistribute and re-balance devices daily and in order to not “discriminate against communities of low and moderate income” and to help promote equitable access to and from these communities

For riders, the city encourages:

• Wearing a helmet. (It’s required for users under 16 years old)

• Riding scooters on the street, bike lanes, when available, and on bike paths

• Yielding to pedestrians on crosswalks and sidewalks and to bicycles on the street or in bike lanes

• Parking devices upright on hard surfaces in the furniture zone of the sidewalk, in a bike rack, or in another area designated to bike parking.

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Spin Scooters Hit Memphis Streets

Spin

Spin scooters hit the Memphis streets this week

Expect to see more electric scooters on the streets here after a new operator launched Monday.

Spin, a San Francisco-based operator, dropped 48 dock-less scooters in the city today and plans to add 100 more on Wednesday. The company’s goal is to bring 500 scooters to town over the next four weeks.

Like Bird and Lime, which currently operate in Memphis, Spin lets riders access and rent scooters via an app. Riders are charged $1 to get started and then 15 cents for each minute. 

Spin, currently in 50 cities, differs by providing an option for riders without smartphones, mobile location services, or credit cards through its Spin Access program.

The Spin app

The program also allows riders who are enrolled in a city, state, or federal support program requiring low-income requirements to rent scooters at a discounted price. The discounts vary by city.

Dan Shoman, Spin’s operations manager in Nashville, said the company is still working out the details of how the Access program would look in Memphis.

Spin uses geo-fencing technology to slow scooters down in certain areas that are pedestrian heavy.

The scooters also have built-in technology that disables their acceleration in certain off-limit zones, such as Beale Street between Second and Fourth. Riders who repeatedly ride in these zones could have their accounts suspended.

Shoman said Spin is “very safety-oriented” and prefers a hands-on approach. That’s why the company is in the process of hiring a full-time work force to service, charge, and maintain its scooter fleet here. The company will hire 10 to 15 full-time employees here over the next month, he said.

Shoman said the company is “excited to get into the Memphis market.”

“Tennessee in general is a good state for us,” he said. “We’re ready to grow our footprint and serve the community.”