You might have heard about A Weirdo From Memphis’ (AWFM) great new album Sellmore from Alex Greene’s recent profile in the Memphis Flyer. If you haven’t checked it out yet, Music Video Monday has just the thing to convince you.
“Breath of Fire,” the first single from Sellmore, is a breathlessly urgent banger produced by C Major, who shared duties on the album with longtime AWFM collaborator Kid Maestro. Even though the hook celebrates “me all by myself,” AWFM brought in an electrifying new talent, Slimeroni, to trade verses. “It’s pure Memphis energy,” says AWFM. “I’ve always loved the back and forth between men and women rappers from Memphis, and thought nobody could provide a more dope contrast than Slime. Us on a track feels like carrying the torch correctly in that art style.”
The video, which is a lo-fi throwback to the days when the only way you could see Memphis rap was on bootleg VHS tapes, was produced and directed by Bell Toll Media. Strap in — and if you’re at work, I hope you’re wearing headphones.
If you would like to see your music video featured on Music Video Monday, email cmccoy@memphisflyer.com.