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Memphis Airfares Dropped By More Than $93 Since 2012

Caribb

Back in 2012, when Delta Airlines still had a hub in Memphis, the city was known for having some of the highest airfares in country. They were so high that concerned citizens formed a Facebook group, Delta Does Memphis, and the Greater Memphis Chamber hosted a public forum on the issue. It wasn’t uncommon for locals to drive to Little Rock’s airport for cheaper fares.

But statistics released by the Department of Transportation on Friday show that the average airfare at the Memphis International Airport has dropped by more than $93 since 2012. Round-trip airfares in Memphis averaged $418.70 compared with $511.93 in 2012. Memphis International Airport has dropped from one of the highest-ranking cites on the list of high fares to 30th out of 100 airports across the country.

That’s due in large part to Delta’s 2013 de-hubbing of Memphis International Airport. Once Delta pulled out, the doors were opened for more low-cost carriers, such as Southwest Airlines and Frontier Airlines. Just yesterday, Frontier Airlines announced a new non-stop, low-cost flight to Atlanta out of Memphis International Airport.

“This is very positive news for the Memphis community,” said Scott Brockman, president and CEO of the Memphis-Shelby County Airport Authority. “What we’re seeing here is the effect of competition and an influx of low-cost air carriers that are helping to make flights more affordable. While the airport does not set airfares, we can help to positively impact them by adding competition.”

In 2015, Memphis International added 12 new flights and three new airlines.

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Editorial Opinion

Taking Flight at MEM Again?

Along with the weather and whichever public official is judged most feckless or misguided in a given time-frame (the honor rotates), there is no target more susceptible to local misgivings these days than Memphis International Airport.

Sometimes it’s actually the former main proprietor, Delta, which famously (or infamously) shuttered its hub and pulled dozens of flights out of Memphis, that accounts for traveler malaise; sometimes it’s the fact that the big, new-ish parking facility obscures the long-cherished view of the MIA terminal; sometimes it’s something as simple as the fact that the number of fast-food outlets has shrunk, especially in the airport’s pre-boarding areas where people are used to dropping off their kinfolk.

And sometimes it’s the fact that, as has been widely reported, the facility is about to be downsized, with plans to demolish the airport’s A and C terminals — one of which used to be Delta’s bailiwick, the other of which is still bearing a good deal of traffic.

All of that is the bad news. So, you ask: What’s the good news? Well, to listen to Scott Brockman, the Airport Authority’s executive director since January, there’s a bunch of it, beginning with the fact that, along with the demolition of terminals A and C, the B terminal is about to undergo some impressive expansion and modernization, giving it not only a more spacious look and feel but a sense of being up-to-date, which the 50-year-old airport facility has heretofore lacked.

Best of all, the improvements-to-come, which will cost an estimated $114 million, can be accomplished without incurring any additional debt, says Brockman, who points out that the Airport Authority has a $691 million balance, has reduced its debt load by $300 million in the past decade, and maintains A-level grades with the top three rating services. And that aforementioned ground-transportation facility has upped revenues from parking four-fold.

The areas administered by the Airport Authority (including the FedEx property and DeWitt Spain and Charles Baker airport) still account for one job in four in these parts, Brockman noted in a luncheon talk to members of the Rotary Club of Memphis on Tuesday. And the Memphis facility handles more cargo on a daily basis than any other site besides Hong Kong. Locally originating passenger flights are actually up, not down, in recent months, and new nonstops have been added to Denver, Chicago, Houston Dallas, and Baltimore — not to mention Philadelphia, which Brockman said could become a connecting point to rival Atlanta.

For the record, these are the airlines that provide daily passenger service from Memphis: American, Delta, Frontier, Southwest, United, U.S. Airways, and Seaport. (Even Delta has upped its service somewhat lately, adding non-stops to Cancun on a seasonal basis.) Of these, Frontier and Southwest are the newcomers, and, as one might expect of newbies, they are determined to demonstrate their competitiveness to the traveling public.

We’re willing to take Brockman at his word when he talks of the Airport Authority’s “relentless pursuit of frequent, affordable air service,” but only time will tell. Still, if the former hapless University of Memphis football Tigers seem finally ready to soar again, then so, surely, can Memphis International Airport.

Categories
Editorial Opinion

Reason To Smile?

When editors of the next edition of this or that dictionary are searching for something to illustrate the word “irrepressible,” they need look no further than Jack Sammons, the newly named chairman of the Memphis-

Shelby County Airport Authority, who downplays his other considerable skills by referring to himself as a “salesman.”

But no Willy Loman is he. Sammons, a versatile businessman/entrepreneur and longtime member of the Memphis City Council, not only has the brightest Cheshire cat smile in our corner of the Western world, he has the most unquenchable optimism.

And therefore, when Sammons took his sales pitch on the future good prospects of the airport to a Memphis Rotary Club luncheon this week, he made no effort to ignore the airport’s “awesome challenges,” which he laid on the table as problems to be solved. Some of these problems transcend our local sphere. Sammons said the airline industry itself has diminished by 16 percent since September 10, 2001, the day before the attacks on New York’s World Trade Center transformed the nation’s commercial and personal habits.

That same number — 16 — also describes the number of airline hubs that have gone out of existence since 1990. We all know about the ongoing mergers, such as Northwest’s absorption by Delta, which has drastically downsized its inherited Memphis hub operation to a nominal presence.

Sammons offered a bit of good news on this latter point, saying he talked with Delta’s CEO last week and was assured that “no more Draconian cuts” are in the offing. For what it’s worth, Sammons also got himself invited to serve on the airline’s “Customer Advisory Board.” Hopefully, he will lobby forcefully on behalf of Memphians who have seen their available flights reduced while rates have continued to rise.

Sammons said he has also been engaging with officials of Southwest Airlines, the low-cost carrier that has become a national phenomenon among airlines and which, at long last, is due to initiate new service in Memphis during the coming year through its AirTran acquisition.

Sammons said he pushed for more flights and was told, “The more you take, the more you’ll get.” To Sammons, that meant advising his audience to join Southwest’s Rapid Rewards program to demonstrate a strong local commitment.

Unsurprisingly, Sammons touted the inestimable value of FedEx to Memphis’ air operations, in ways ranging from its contribution to landing fees to the company’s transformation of Memphis into “the Bethlehem of cargo aviation.” He also cited the value to the airport of the new, multi-decker parking garage, which Sammons considers a potential cash cow.

There’s big-picture stuff, and there’s good housekeeping to be taken care of. On the latter score, Sammons promised to pursue such improvements as internal rental-car decks, internet availability everywhere on the property, and more people-friendly attitudes everywhere — including, he assured the Rotarians, on the part of TSA inspectors.

It’s good that Sammons is smiling. Now, if he can only get the air-traveling public hereabouts to do the same, we’ll truly have something.

Categories
Opinion

Southwest/Air Tran Adding Four Flights from Memphis

Southwest-Airlines-logo-300x225.jpg

Southwest Airlines, through its Air Tran subsidiary, is adding four flights out of Memphis starting in August, the Memphis Shelby County Airport Authority announced Monday.

The news is certainly welcome in the sense that it reverses the trend of declining passenger service at Memphis International Airport. Jack Sammons, the new chairman of the Airport Authority, called it “a home run.” But when you do a little comparative pricing, it looks more like a single. More on that follows, but first the basics of the announcement:

In a national release by Southwest, the company detailed four new Memphis flights to three new AirTran routes; twice a day between Memphis and Chicago Midway, and once daily service between Memphis and Orlando, and Memphis and Baltimore/Washington. The new flights will begin service on August 11, 2013, and are in addition to the current five daily non-stops on AirTran between Memphis and Atlanta. The new service is available for booking immediately for flights on or after August 11.

“We are very excited that Southwest has decided to add three new city pairs for Memphis to fly under its AirTran subsidiary. Many years of relationship building with Southwest are paying off,” said Larry Cox, President and CEO of the Memphis-Shelby County Airport Authority. “This service addition reinforces the message given to Memphians last September by Southwest Executive Vice President Ron Ricks when he stated ‘We’re here. We’re here to stay … You’ve got to be patient with us, and things will not happen overnight.’”

“We are excited and grateful that Southwest Airlines has decided to include MEM in their network. This news is a home run for travelers in our region hungry for affordable flight options,” added recently elected Memphis-Shelby County Airport Authority Chairman Jack Sammons. “Southwest management has informed me that they will add additional flights this year based on how well these initial flights perform. As one Southwest executive remarked in our meeting last week, ‘The more flights we take, the more we get.’ It’s a new era in aviation in America and certainly a new era for our airport. Your Airport Authority will continue to be relentless in our efforts to make Memphis the airport of choice for the traveling public.”

Now for a little number crunching. I could book a flight to Chicago Midway on August 15th, a Thursday, with a return to Memphis on August 18th, a Sunday, for as low as $253 on Air Tran. But there is only one non-stop flight on each of those days. Otherwise, you go through Atlanta, and the trip takes approximately four to six hours each way and the fare goes to $276 or $316. Still not a bad deal if you have the time, but you are dealing with one of the biggest and busiest airports in the world — Atlanta — and a secondary Chicago airport on the east side of the city which makes it more or less convenient depending on your destination. The business fare on Air Tran is $823 round trip.

For travel on the same dates, Delta has several nonstops for a round-trip price of $253. The first-class/business fare is $1,181. For travel in March — five months before the new Air Tran service begins — you can book a weekend Thursday-Sunday trip to Chicago O’Hare on either Delta or United non-stop for $396 today.

As always, when and how you travel — short notice, business or pleasure, flexibility — makes a huge difference in the cost, duration, and convenience of air travel in the age of booking through Kayak, which makes everyone a travel agent. Again, this looks like a small piece of good news but it’s only a home run if you are playing in a Little League park with a 200-foot fence.

UPDATE: After doing a little more checking, I see there are two, not one, daily non-stops in the service to Chicago that begins in August. My bad. But one of them, be warned, leaves Memphis at 5:35 a.m. As for the new flights to Orlando, Memphis to central and southwest Florida is already well served. There is service to Orlando, Tampa, Sarasota, and Fort Myers for under $350 round trip in February and March, most of it through Atlanta. And if money is more important than time to you, Amtrak offers a $99 fare (each way) from Memphis to Chicago that puts you in the heart of the Windy City.