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Opinion Viewpoint

A Primer for Candidates

The big thing about deciding to run is pretty simple. Are you ready, and do you have a plan?

John Jay Hooker said on his 80th birthday, when he was honored on the floor of the Senate, that one thing to know about him is that he wasn’t afraid to lose. And he didn’t win the two times he ran for governor (1966 and 1970) for a variety of reasons, but his subsequent advice is quite valuable for anyone running for office: You don’t always have to win to make a contribution.  

It used to be that people would wait their turn to run for office. Those days are over. We live in a new world order when it comes to modern politics. There are no longer “annointed ones” who are awaiting their time to serve.

You are going to need money, and time to make phone calls is crucial in the early days of getting financial commitments. Can you do that on your own or do you need help? It’s something anyone running for office needs to think about.  

If you aren’t ready to run for elected office (and some people aren’t, because, God knows, a person has to be in it for the long haul), there are other things that can be done. Run for executive committee for your party. It’s a way of learning the ins and outs of what is involved in political campaigns.

A few suggestions:

You can’t do it all by yourself. You are going to need support staff. When you are doing call time, remember: Your campaign is only as good as its weakest link. Make sure each of your staff members is ready. Can you afford a couple of folks who will make your transition from call time to candidate seamless? You are going to need to be able to. It’s important.

And trust is also important, since it’s your name on the ballot, no one else’s. You might also want to ask yourself: Is my campaign team in it for the paycheck or do they believe in me? The answer, quite frankly, is usually both, because folks have to eat. But if they believe in your message, they will work harder for you during the election year.

You need to give a clear and concise example to voters in your bailiwick about why you are the best person to serve. Don’t talk at people, talk to them — and listen. Your message matrix needs to be on topic and your stump speeches need to be short. People want to be able to get a sense of who you are and what you can do. They don’t want a monologue that rivals Othello’s and leaves them without a clear message.

Talk to people who have worked campaigns before, and even if you can’t hire them full-time, it’s worthwhile to get honest and clear feedback from a professional who knows the ropes. It’s even worth a limited hourly consulting fee, if you have it, to talk to someone who has had some skin in the game.

If you are doing your own social media, don’t be robotic; be a person who folks want to know. And be sure to interact with your followers. Keep your messaging personal and clearly under your control, or it will get hijacked. You don’t want that.

National issues will come up, but don’t go down that rabbit hole. Are plants closing in your area? Talk about that. Is your hospital closing due to the lack of Medicaid expansion? Talk about that. Is unemployment going through the roof in your district? Talk about that.

Talking about Chris Christie when you only have about 15 minutes will eat up your time and accomplish nothing except helping or hurting a governor who is a long way from Tennessee.

Now is the time that candidates (especially new ones) begin the journey to run for elected office. Running the race is just as important as getting to the finish line. Remember, it’s a marathon, not a sprint. And good luck!

Trace Sharp is executive director of the Crockett Policy Institute. A version of this column originally appeared in the CPI Buzz.

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Politics Politics Feature

Getting There From Here

State representative Craig Fitzhugh (D-Ripley), who was reelected last week as leader of the 28 Democrats remaining in the 99-member state House of Representatives, created something of a stir in the wake of his win, when he suggested that “someone at the top” of the state party should become a candidate for governor in 2014, opposing incumbent Republican governor Bill Haslam.

Asked by reporters if he himself might fit that role, Fitzhugh did not disown the possibility, and Democratic bloggers and activists across the state responded quickly and positively to the idea of his candidacy. Enthusiasm was perhaps greatest in West Tennessee, bailiwick for Fitzhugh and for such state party luminaries of the recent past as longtime House speaker Jimmy Naifeh of Covington, now retired, and former Governor Ned McWherter of Dresden and longtime Senate speaker and lieutenant governor John Wilder of Somerville, both now deceased.

In the election cycle of 2012, when other West Tennessee Democrats fared poorly, Fitzhugh overcame a stout challenge from a well-financed Republican to win reelection to his District 82 seat.

The courtly and well-spoken Fitzhugh, a banker and lawyer, is respected among members of both parties and, as party leader, proved himself adept at keeping lines of communication open with the now-dominant Republicans while simultaneously making strong arguments for Democratic positions.

The question is: Would Fitzhugh be willing to forgo another reelection try in 2014 in favor of what would almost certainly be the role of sacrificial lamb in a gubernatorial race?

The facts, as revealed in a poll recently conducted by Vanderbilt University and announced last week, are that Haslam’s popularity, halfway into his first term, is high with Tennesseans of all political persuasions.

The poll, conducted of Tennessee voters, who were contacted on both land-line and cell phones during the period between November 27th and December 9th, showed the governor to be enjoying a general approval rating of 68 percent. That broke down to 81 percent of Republicans, 62 percent of independents, 60 percent of Democrats, and 79 percent of Tea Party adherents. Moreover, at a time when the nation’s Congress was approved of by only 21 percent of those polled, a majority — 52 percent — had a favorable opinion of the GOP-dominated Tennessee legislature.

If there was a high sign for Democrats in the poll, it was that the approval rating of President Barack Obama, which was 39 percent in a VU poll taken in May, had risen to 45 percent. That finding could prove especially meaningful, since the precipitate decline in Democratic fortunes in Tennessee can be traced to 2008, the year of Obama’s national triumph but one in which Republican presidential candidate John McCain won Tennessee by a 15-point margin over Obama.

It was a last-minute campaign trip that year by McCain to Bristol, Virginia, on the Tennessee border, that many observers credit with a surprise defeat of then state representative Nathan Vaughn, the Democrat who served the adjoining district in Tennessee. It was the unexpected loss of that seat, along with two or three others, that gave a majority in the state House to Republicans for the first time since Reconstruction. A number of Democrats, too, have suggested that the party’s standing in Tennessee suffered from Obama’s victory in the long Democratic primary season of 2008 over Hillary Clinton, who had the support of most ranking party members that year and who won the Tennessee primary.

Not only was Obama’s support base bereft of established supporters in county after county, the national Democratic campaign organization that year largely bypassed Tennessee in its allocation of funding and cadres.

The Republican victories in 2010, the year of Tea Party rebellion, were even greater than those of 2008, and in 2012, in elections conducted after a Republican-controlled redistricting process, the GOP achieved a virtual monopoly of state government — owning super-majorities in both houses of the legislature, the governorship, both U.S. Senate seats, and seven of nine seats in the U.S. House of Representatives.

The road back to power for Democrats will be long and painful. Besides fielding a credible candidate for governor against Haslam in 2014, they will need someone capable of running respectably the same year against U.S. senator Lamar Alexander, who has already declared for reelection and, in the aforementioned Vanderbilt University poll, registered an approval rating of 56 percent.

 

• Another decision state Democrats have to make is that of a party chairman. Chip Forrester of Nashville has decided to step down after serving two terms, and while Forrester is credited with serious efforts to upgrade the party’s outreach and technological base, his tenure was shrouded from beginning to end with controversy.

Forrester was first elected in 2009 as the leader of a grass-roots faction challenging what was then the state party hierarchy, most of whom supported another candidate, Nashville lawyer Charles Robert Bone. Among those taking an active role on Bone’s behalf at the time were Governor Phil Bredesen; former Memphis congressman Harold Ford Jr., then serving as chairman of the Democratic Leadership Council; and sitting congressmen Lincoln Davis, John Tanner, Bart Gordon, and Jim Cooper.

Forrester won that showdown in a convincing 43-25 vote by the state Democratic executive committee, but a long-running schism would ensue between himself and the offended party elders. Ironically, Forrester, who was reelected in 2011, outlasted the party brass who had opposed him. All except Cooper were out of office within two years, either by their own choice or that of the voters (or, in Bredesen’s case, by a constitutional two-term limitation).

Yet Forrester also suffered from a gutting of the Democratic power base — most of it accomplished during the Tea Party election of 2010 — during which Republicans made dramatic gains across the breadth of Tennessee and enlarged their control of both houses of the General Assembly. Inevitably, critics charged Forrester with failure to recruit viable candidates for legislative races, though they had to acknowledge his successes in fund-raising.

As it happens, the party treasurer who helped Forrester build the party coffers during most of the outgoing chairman’s tenure has been another Nashville lawyer, Dave Garrison, now a candidate to succeed Forrester and one who has strong ties with what remains of the onetime state party hierarchy. Garrison has, in fact, been endorsed by Cooper, one of only two remaining Democratic congressmen in Tennessee. (The other is Steve Cohen of Memphis’ 9th District.)

In a recent email to members of the party’s state executive committee, which will meet on January 26th to name a new chairman, Cooper described Garrison as a “champion of Democratic values and a capable fund-raiser.” Forrester, too, has given a strong endorsement to Garrison.

Other candidates include former party communications director Wade Munday, Nashville attorney Ben Smith, and Chattanooga labor leader Jane Hampton Bowen. Both Munday and Garrison have made pilgrimages to Memphis in recent weeks, soliciting support from local executive committee members, and Smith was a prominent attendee at the recent Christmas party of the Democratic Women of Shelby County.

Whoever gets elected will have the same problem faced by Forrester and by the party’s candidates for major office in the years to come: a constituency for Democrats among Tennesseans at large that is on the edge of vanishing and badly needs to be rebuilt.