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Food & Drink Hungry Memphis

Bain BBQ Food Truck — Serving Texas and Memphis ‘Cue — Will Debut March 28th



Heather Bain

Bryant Bain and his Bain BBQ food truck.

The Bain BBQ food truck will hit the ground running when it open to the public on March 28th.

This is the food truck owned by Bryant Bain, who will sell Texas style barbecue alongside Memphis style.

“I’m setting up at 2120 Central,” says Bain, 30. “That little weird corner section by the MAPCO and Memphis Made, Railgarten. A good little spot to set up a barbecue truck. This is where I’m going to be for now.”

Bain, who is from Louise, Texas, describes Texas barbecue as “beef-based,” and Memphis barbecue as “dry-rub pork-centric.”

He will offer both types of barbecue, but he’s upped his game on the Texas ‘cue. “I’m going to take the brisket one step further. I’m using Wagyu beef instead. Wagyu is if you took prime and stepped it up even further. It’s kind of the top you can get in beef in America. It’s kind of like Kobe, which in Japan is their top of the line. I just want to serve the best I can possibly serve to people.”

And, he says, “This beef, I know where it’s coming from. It’s ethically raised in a way I’m OK with. It’s all natural, which I prefer. No growth hormones or anything gross like that.

“I was just going to use Angus prime and that’s fine. I love Angus prime. It’s just when you have a piece of Wagyu beef, it really is kind of life-changing. The fat melts into your mouth like no other beef does. And I just want people to be able to experience that.” 

Everything “will be done in-house: brisket, pork ribs, pulled pork. We’re going to have some sausage I’m importing from my hometown in Texas.”

Bain’s cooking method is “a simple dry rub and just slow smoking on an open fire.” Using oak wood, he adds.

Sides will include coleslaw, beans, macaroni and cheese, and potato salad. “You’re not going to see much difference when it comes to barbecue sides. Some will have 20 sides. Some, like mine, have four sides that are done well.”

As for desserts, Bain says, “My desserts are going to be a banana pudding and a giant chocolate chip cookie. I’m working on mini hand pies. I haven’t quite perfected what I want to do with that.”

He and his wife, Heather, will operate the food truck, which, for now, will only be open on Sundays.

Bain still plans to open a food truck park for his truck, which will be parked there permanently, and for other food trucks. “That will probably be a little while. I’m working with a company here in town, Archimania. They just did a rough design. I’m going to start meeting with financial people to get the money to move forward.”

As for anybody turning up their nose at Texas barbecue, Bryant says, “I haven’t really seen anything negative. It’s either been super positive because people people are from Texas or they want some kind of beef option here in town. Or it’s been cautiously optimistic. Oh, Memphis, it’s a pork town, but I think they’ll be willing in time to give it a try.”

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Food & Drink Hungry Memphis

Bain BBQ — a Texas-Style Barbecue Food Truck — To Hit Midtown in March

Bryant Bain in his Bain BBQ food truck



Get ready for the Bain BBQ food truck to roll into Midtown in early March.

And think “Texas.”

“I’m from Texas, so it will be Texas craft barbecue,” says owner Bryant Bain. “But it does have a little Memphis influence.”

Bain, 30, who is from Louise, Texas, described the difference between the two ’cues. “Compared to Memphis barbecue, which is your dry-rub pork-centric, Texas barbecue, especially mine, is beef-based. So, the brisket is king when it comes to my barbecue.”

He also will sell Memphis-type barbecue, including ribs and pulled pork. “But I’ll focus more on beef and sausage and beef ribs.”

Bain BBQ beef ribs

Bain began barbecuing when he was 12 years old. “I competition barbecued with my family. We had a giant rig and we’d go around Texas competing. I fell in love with it. I just love the smell of smoke and the patience it takes: 14, 16 hours to bring this tough cut of meat that, used to be, nobody wanted and turn it into something delectable.”

He seasons his brisket like he would a steak with just salt, pepper, and garlic. “My briskets are USDA prime. I don’t do anything lower than that. 

“My real secret, I guess, is my cooker. I have a pure wood-burning cooker. I don’t know anybody else in Memphis who does pure wood. I know a lot of people who use charcoal and wood, but mine is pure wood-burning. I throw logs on a fire and that’s it.”

That’s why his method of cooking is known as “craft barbecuing,” Bain says. “It’s going back to the original barbecue days when people would literally have a fire and slow-roast a piece of meat.”

Bain uses an “offset stick burner” to cook the meat. “There are two chambers. A big chamber — that’s your main chamber where you put your meat. And off to the side of it is a smaller chamber. That’s where the fire burns. On the opposite side is the chimney stack. It creates a draft and it pulls the heat and smoke across the meat.”

He uses “pure oak” to cook the meat. “I like the flavor best. Every type of wood gives you a different flavor. And, usually, you’ll cook with whatever is regionally available. Back in Texas, I cooked with post oak. Here, red and white oak. Some use hickory, some fruit woods like cherry, peach.”

Bain, who moved to Memphis six years ago, says, “It’s the best decision I ever made because I met my wife here. Heather Waldecker. She will be helping in the truck and her sister in law, who is going to move here this weekend, will be doing all the side dishes and desserts for me. Hannah Waldecker.”

Side dishes will be potato salad and a “combo vinegar/mayo-based” coleslaw, which, Bain says, “won’t be super vinegary. More of a mayo base, but not really thick.”

He also will serve a smoked macaroni and cheese. And “Texas pinto beans. “They’re not like the sweet barbecue beans you get here. They’re kind of like chili beans.”

Desserts will include caramel banana pudding and “a couple of different miniature pies. We’re going to be rotating. Chocolate pecan pie, Tennessee chess pie, and key lime pie are the three that are for sure.”

Bain loves Memphis. “I’ve never seen a community take such pride in itself than I have in Memphis: 901 Day. ‘Grit Grind.’ ‘It’s a Memphis Thing.’”

Bain, who lives in Midtown, says, “I love the charm of Midtown. I love all the good bars here and all the good restaurants in Midtown. I love all parts of Memphis, really, but Midtown is probably my favorite.”

This will be his first food truck experience, says Bain, who works remotely as an IT manager for a Minneapolis company. He asked some friends who were moderators of the Memphis Sandwich Clique Facebook group if he could sell some of his barbecue plates. “Kind of get an idea if people like my style of barbecue. And it was a raging success.”

Bain, who built his food truck, says, “It looks very vintage. Kind of ’50s vintage Americana.”

The outside of the trailer is built with “all sheet metal roofing, that kind of wavy metal. So, it looks like an old Airstream. This is actually a trailer I pull around with my truck.”

Bryant Bain and his Bain BBQ food truck

Bain doesn’t plan on stopping with his food truck; his future plans include opening a food truck park in Midtown. “We’re still in the very early talks.”

He’s already talked with Archimania architect firm about designing it. “It will be a food truck park/beer garden. People can get food from their favorite food truck, grab a beer, and just hang out.”

Bain will have his food truck permanently set up at the park. “The way I do my cooking, it’s hard to move my trailer around because I have to have the fire going 24/7.”

Bain BBQ brisket

Bryant Bain