Categories
Food & Wine Food & Drink

Oxford Growl: Celebrating an Anniversary South of the (TN) Border

The lighting at the City Grocery down in Oxford is mercifully low. There I was with the charming Mrs. M, squinting through a romantic gloom that made even me look good, as we got into our second bottle of wine. Well, the second bottle we had there, at any rate. Earlier we’d been on the rooftop bar of the Graduate Hotel eating charcuterie — which if you don’t know is like cold cuts but more high-minded and priced like antibiotics. Was it worth it? Well yes. It was our anniversary.

I’d booked us into the Graduate Hotel — The Growler Package to be clear — which was cheaper than the regular rate and included a growler and a discount at a local taproom. Normally a husband needs to be careful about combining tax write-offs with anniversary outings, but we’ve all got to take risks these days. The plan was to drop into The Growler on our walk to the square, and that is, I’m pretty sure, what happened.

There is nothing remarkable about The Growler. It’s a reasonably well-lit taproom and has the pleasant vibe of your parents’ finished-out basement. The crowd seemed to be mostly grad students and their dogs. You can talk; its nice. The Blind Pig down the block is the packed basement bar lit in beer-sign neon — what old married people remember as a “college bar.” Next time you’re in town, choose accordingly. Everyone at The Growler seemed to have an unwritten psychology paper due on Monday. At least I hope they did; it was Saturday night for God’s sake. You children are our future!

I ordered a Yazoo Brewing Company Saison De Bois because I like saisons, and Yazoo rarely gets it wrong. Rarely. The real issue was that it didn’t taste like a saison. Part of it may have been my expectations, like when my mother told me that carob was “like chocolate.” I’ve hated it ever since.

Saison De Bois is aged for six months in French oak puncheons (a type of barrel or a short stave used to keep tunnels from burying miners alive, depending on who you ask), which explains why it had the oakiness of fundraiser Chardonnay. The issue went deeper than that, though. Only later did I find out it is part of Yazoo’s aptly named “Embrace the Funk” series, launched around the time I was warning you to steer clear of those sour beers. The end effect was that the clean finish of a great saison was blurred by a tartness that just shouldn’t have been there.

In defense of sour beers, I’ve had one or two since my initial warning that have been pretty good — and as refreshing as claimed. And in defense of Yazoo, the Saison De Bois was the first I’d call a misfire. If you need a second opinion, the beer has won the odd prize. Like my judgement, however, you need to take these honors with a healthy grain of salt. In a lot of trade awards, like political primaries, it’s hard to avoid a backroom fix.

It was fitting, then, that I’d discovered this misbranded attempt at random in Oxford, home of the Ole Miss Rebels … wait, no … wait, it’ll come to me … What the hell is their mascot these days? The whole ZIP code seems to be going through an identity crisis down there.

A few hours later, after the lamb and the second bottle of wine, the landshark fins had started to circle in the Côtes du Rhône. I was feeling expansive; I’m setting a speed record for a book I’m writing and have a reasonably successful marriage. At the risk of derailing both, as well as this column, I ordered a Scotch for dessert. The plan was to drown the circling fins before they could get started, but I miscalculated. It seemed to actually encourage the little devils.

Categories
Food & Wine Food & Drink

Get Your Fill

Cash Saver in Midtown is breaking new ground by becoming the first grocery store in the city to set up a full-scale growler station in-store.

The spot, which opened last week, is known as the Madison Growler Shop, and it’s the baby of craft-beer manager Taylor James. “I think it adds a level of cool to us,” he says.

The Madison Growler Shop has 30 beers on tap, including Schlafly, Abita, Yazoo, and Lazy Magnolia. Customers can bring their own “growlers” or purchase one from the store for $5. Cost for a fill-up will range between $4 and $14, depending on the beer.

James is hoping to bring in more millennials to the store in addition to educating those who’ve never heard of the growler concept or want to learn more about beer.

“I will take an hour and talk to somebody about beer, that’s fine,” says James, who, for now, plans to keep the growler concept exclusively at the Midtown store.

“I want this to feel like home and have that small-town mom-and-pop-store feel again, ’cause that’s what we are,” James says. “Not only can you get your growler, you can go get your steak that you’re gonna have with it.”

1620 Madison

David Smith and Anthony Bond were chatting over beers one evening last fall, when, as one tends to do when sipping and sharing, they got to talking about their jobs. “It’s fair to say we were both burnt out and looking to do something different,” Bond says.

Their backgrounds — Smith’s in art; Bond, health care — didn’t quite set the stage for what they wanted to do, but they decided to do it anyway. Bond opened his own growler spot in Chattanooga in August and, in partnership with Smith, opened The Growler about two weeks ago in Cooper-Young.

“When David and I talked about the concept, we wanted it to be the Starbucks for craft beer,” Bond says. “The aura, the atmosphere, the layout will be the same, but beers will be a little bit different in each market, depending on what’s available.”

The Growler features 24 beers on tap, priced between $10 and $14. Customers can bring their own growler or buy one for $5.

Half the beers come from local brewers, which provides the ideal opportunity for what Bond is planning to call a “tap takeover,” where local brewery representatives will come in and educate patrons about their brand. The Growler’s owners are also working with a nearby restaurant to supply food, and they’re hoping to hold pairing events with local restaurants and make the space available for private events.

For now, Smith will manage the day-to-day operations of the Memphis shop alongside Columbus transplant (and his future son-in-law) Kevin Eble. Bond, who lives in Chattanooga, will focus on the research and business aspects and is planning to open more shops in other markets in the region.

Bond says they’re not looking to reinvent the wheel but rather create the ideal experience. “Memphis is already very knowledgeable about their craft beers and what they like, and we’re simply gonna provide that market.”

921 S. Cooper (410-8223)

Heather Reed admits that up until three years ago her attitude toward beer was that she “did not like it at all — at all.” It was her old college friend Bryan Berretta who turned her around by introducing her to craft beer.

The timing was good, because Reed and Berretta were planning on going into business together and Berretta was fixed on it being the beer business.

“Three years ago, if I had come to her with this idea, she would have said absolutely not,” says Berretta. “There are so many different types of beer — especially in the craft-brew industry — so many very diverse ways of brewing that it’s just a matter of discovering what your palate is and going from there.”

That diversity and understanding is what they are seeking to bring to the Memphis Filling Station, a growler facility they are opening together in East Memphis in the spring.

While they’re still in the process of securing a space, the pair feels that East Memphis gives them the advantage to stand out and reach a different part of the city, one that may not be so keen to make the trip to Midtown for a growler fill.

“We [said], ‘Who needs us? Let’s go there,'” Berretta says.

They’ve concentrated hard on building a presence on social media and with their website, which has a wish-list feature for visitors to leave comments on which brews they’d like to see offered. In addition to offering about 30 local and national beers on tap, Reed says they want to make the experience fun for the entire family by also offering snacks, root beers, ice cream, and cream sodas for kids — all of which they are hoping will make them stand out among the competition.

memphisfillingstation.com