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Owners Hope Beer Garden Draws New Tenant for Old Firehouse

In 1985, Ringo Starr recorded an album at legendary producer Chips Moman’s Three Alarm Studio in an old fire station at 200 Linden (now Dr. M.L.K. Jr. Ave.), but he later sued to prevent the album’s release, claiming he was drinking heavily when it was recorded.

The building where the “Lost Ringo Album,” as it’s been dubbed by Beatles fans, was recorded has sat empty in a prime location next door to the FedExForum for several years. But its current owners are hoping to bring new attention to the former firehouse-turned-recording-studio through a planned fall beer garden, modeled after the successful Tennessee Brewery beer garden — dubbed The Revival — last spring.

Beginning October 1st, Station 3: The Memphis Firehaus will be open from lunch through late night every weekend through November. The beer garden will feature live music, food trucks, and broadcasts of sporting events.

Bianca Phillips

The old firehouse building is owned by Shelby County Schools board member Billy Orgel, who, after attending the original pop-up beer garden at the Tennessee Brewery two years ago, ended up purchasing the long-vacant brewery and is now converting the historic property into apartments.

His son, Benjamin, and his friends Paul Stephens, Logan Scheidt, and J.C. Youngblood organized the second beer garden at the brewery this past spring, and they’re the team behind this next beer garden at the old firehouse/studio. While the main purpose of the beer garden is to provide a fun experience for Memphians, Benjamin said they’re also hoping the event draws a potential tenant for the building, which is for lease.

“We’re hoping we find the right user for the space. And hopefully, when this [beer garden] event is successful, people will see that, and we can get the right person in,” Orgel said. “The best uses would be an office space or something like we’re doing with the [beer garden], but a more permanent solution. It would have to be upscale, like an upscale sports bar with nice food.”

It wouldn’t be the first time the building has housed a bar. Years after Three Alarms Studio closed, the building was turned into a dance club — first with the name Danceplex and later called The Skybox. But those clubs were short-lived. The building sat empty for years, and, before Orgel purchased it last fall, had become an eyesore.

“It was disgusting inside. People had been breaking in and living there. It was really a nuisance,” Benjamin said. “We went in and changed the locks and did a major cleanup job. We put on a new roof and lights on the building.”

Station No. 3, as it was called in its firehouse days, was built in 1924, according to the Shelby County Assessor’s Office. But it seems as though an earlier incarnation of the firehouse was located on or near the property since as far back as 1857, according to Memphis Fire Department history books.

After the firehouse closed, the city leased the property to Moman in 1985 for his Three Alarm Studio. Moman is best-known for producing records by Elvis Presley, Dusty Springfield, Neil Diamond, and others in the 1960s and 1970s at American Sound Studios on Chelsea.

Whatever the building becomes in its next life is yet to be seen, but one thing is for certain — in October and November, Station No. 3 will be a beer garden.

“We’re going to make a courtyard space on the corner of Third and M.L.K. in front of where the old fire doors are, and we’re opening the fire doors to reveal an indoor-outdoor bar. We’ll have a stage outside,” Benjamin said. “Four local beer companies are making beers just for this, and as always, it’s family-friendly, dog-friendly, and all ages.”

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Tennessee Brewery: The Revival’s Virtual Time Capsule

There are only two weekends left for Tennessee Brewery: The Revival, so organizers of the weekly pop-up beer garden are gathering memories from attendees for a virtual time capsule. 

They’re asking people to share any memories relating to the Tennessee Brewery, whether from last year’s Untapped beer garden or The Revival or from any time in the lifespan of the long-vacant, century-old former home of Goldcrest 51 beer.

Memories can be shared on Twitter and Instagram using the hashtag #BreweryMemory or on the brewery’s Facebook page, and they’ll be documented for the future era of the brewery. Developer Billy Orgel has plans to turn the space into a residential facility.

The Revival is open this weekend and runs through May 31st.

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Tennessee Brewery Beer Garden Opens Thursday

Last spring, a group of friends and business partners threw a two-month-long party in the rustic courtyard of the long-vacant Tennessee Brewery with one mission (okay, two missions) — to save the threatened building from demolition (and to sell craft beer).

Untapped was so successful that it’s making a comeback this week as The Revival. The beer garden will be open in the old brewery every Thursday through Sunday from April 9th to May 31st.

But this go-round is less about saving the building and more about celebrating the fact that the brewery will soon see new life. Shortly after Untapped ended last year, cell phone tower developer/Shelby County Schools board member Billy Orgel stepped up and purchased the former Goldcrest 51 beer factory. He plans to renovate the building and turn it into apartments.

But his son Benjamin Orgel, a Memphian who recently graduated from the University of Texas, thought there should be one last big party in the brewery before construction begins. So he enlisted the help of his friends Logan Scheidt and Paul Stephens, also recent college grads, and the three are bringing back the spring pop-up party, complete with 22 beer taps, rotating food trucks, live music, live artist demonstrations, and more.

“When I got back to Memphis from Austin, I said, ‘I want to do something to help the city.’ I love Memphis and everything about it,” Benjamin said. “This was the perfect opportunity. Yes, it’s a business, and we’re selling beer. But more than that, this is about community.”

Although The Revival will be very similar to last year’s Untapped event, Benjamin said they’ve stepped it up a bit for round two.

“Last year, the event was so successful because it was in a building that needed to be saved. People were saying, ‘Buy this building.’ So we did, and we understand that means we had to make some improvements,” Benjamin said.

Those improvements include turning the courtyard beer garden into an actual garden filled with greenery from Pettit’s Lawnscapes. They’re also opening up the indoor staircase room, which was sealed off last year. In that room, which they’re calling the Atrium, artists will hold live painting demonstrations. There will also be a piano in that room that anyone can play.

The iconic “Invest in Good Times” graffiti (known as Professor Catfish) on the outside of the brewery has moved inside for photo-ops, and a large window stands in its place so patrons can look out over Tennessee Street from inside the building.

Perhaps, most importantly, last year’s festival-style porta-potties will be replaced with portable restroom trailers with running water.

There will be two bars this year — one inside and one outside — and 22 taps, many of which will dispense local beers. Historian Kenn Flemmons, who wrote a book on the brewery’s history, has recreated Goldcrest 51 beer using the original recipe, and it will be served at the event. Memphis Made has created a specialty American Pale Ale just for Untapped: Revival called Luke McLuke.

“John Schorr, who owned the brewery, also loved horseracing, and Luke McLuke was his horse that won the Belmont Stakes,” said Doug Carpenter, who is handling marketing for Untapped: Revival.

Carpenter was one of four partners who put on the original Untapped last year. The other three — Taylor Berger, Andy Cates, and Michael Tauer — are not involved in this year’s event.

Craig Blondis from Central BBQ is handling the food and beverage operations this year. There will be two food trucks parked inside the courtyard daily, as well as some specialty carts.

To appease South Bluffs neighbors, all live music will be acoustic. Acts will be featured on Saturday and Sunday between 3 and 7 p.m.

Untapped: Revival will be open Thursdays from 11 a.m. to 9 p.m.; Fridays and Saturdays from 11 a.m. to 11 p.m.; and Sundays from 11 a.m. to 9 p.m.

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Tennessee Brewery Beer Garden Dates Announced

The Revival, the name for the second go-round of last year’s Untapped beer garden at the Tennessee Brewery, will launch on Thursday, April 9th and will be open every Thursday through Sunday for lunch and dinner until May 31st.

The Revival event has been granted a city beer permit. Craig Blondis of Central BBQ will act as the food and beverage partner, and he’ll be responsible for coordinating craft beer and food truck offerings.

“Guests can expect a daily variety of locally sourced and beer garden-inspired food options,” Blondis said. “We’ve got a few great surprises in store that are being brewed up at this very moment.”

Drivers along Tennessee Street may have noticed the iconic “Invest in Good Times” graffiti has been covered with a plywood barrier. The building’s new owner Billy Orgel says fans of the painting, which is apparently named Professor Catfish, need not worry.

“Rest assured, Professor Catfish is being preserved and we are finding a location for him inside the brewery where his sage ‘Invest in Good Times’ advice can be enjoyed by all of The Revival’s guests and visitors,” Orgel said. “That window will be replaced, bringing street-level transparency and light to some new activities we are planning for that room.”

Orgel purchased the building last year, months after the highly successful “Untapped” beer garden brought attention to the historic brewery’s plight. The building’s previous owner had plans to demolish the building. Orgel plans to renovate the structure and turn it into apartments.