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The Sword at the 1884 Lounge

Brian Tamborello

The Sword

Austin TX’s The Sword came together at the beginning of the last decade as a hybrid of doom metal, first-wave thrash metal like Slayer, late-70s classic New Wave of British Heavy Metal (Iron Maiden, etc), and what was then being called “stoner metal,” though that term has proven its uselessness as time went on. With a tenacious work ethic and great, pounding live show that often transcends what the band is able to offer on record, The Sword eclipsed the success of many of its contemporaries and became a self-sustaining unit seemingly built for the live arena. After playing together for a couple of years and releasing two demos and an EP titled Freya in 2004, The Sword was signed by NYC’s Kemado Records (parent label of Mexican Summer Records) on a recommendation by Lamb of God guitarist Mark Morton, and this initiated a long and fruitful relationship that saw The Sword release four full lengths, contribute several songs to various versions of Guitar Hero as well as two special heavily-promoted one-offs for the Volcom label and iTunes.The Sword has also toured the world with Lamb of God, Lucuna Coil, Witchcraft (with whom the band shared a split EP), Machine Head, …and You Will Know Us By The Trail of Dead, Clutch and eventually Metallica, who the band supported for two tours in 2010. The band’s more hard-rock oriented conceptually-based third album, Warp Riders,  sold 9000 copies in its first week and peaked at #47 on the Billboard 200 album charts. 

In early 2012 The Sword switched labels and signed a multi-album deal with Razor & Tie Records. It’s fourth album, 2012’s Apocryphon, debuted at #17 on the Billboard 200 and was produced by Jawbox/Burning Airlines founder and notable knob-twirler J. Robbins. The Sword also released its own hot sauce during this period, known as Tears of Fire, as well as two lines of its own craft beer, Winter Wolves Beer and Iron Swan. The Sword released its fifth album in August of this year, titled High Country, and then embarked on doing what it does best, hitting stages the world over, which will bring things to Minglewood Hall tonight. 
     
Opening for The Sword will be Atlanta, GA’s excellent Royal Thunder, a hard-rock/metal/blues-rock/prog-rock band fronted by the distinctly haunting vocals of singer Miny Parsonz. Doors: 8:00pm Show starts at 9:00pm and admission is  $20 – $22.

The Sword at the 1884 Lounge (2)

The Sword at the 1884 Lounge

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Music Music Blog

Weekend Roundup Part Nine

Spaceface play the Hi-Tone on Saturday, March 16th.

Its a good weekend for live music in Memphis, and the shows will continue to pile up as bands making the trip to and from SXSW start to roll through town. Here are some of the best shows going on this weekend. 

FRIDAY, MARCH 13TH.

The Sword, Eagle Claw, The Devils Right Hand, 8:00 p.m. at the 1884 Lounge, $20.00.  

Weekend Roundup Part Nine

Berkano, Rock Europa, Other Stories, 9:00 p.m. at the Hi-Tone Small Room, $5.00.

White Horse, Jadea Kelly, 9:00 p.m. at the Hi-Tone, $8.00.

Clay Otis and Shadowbrother, 10:00 p.m. at Bar DKDC, $5.00.

SATURDAY, MARCH 14TH.

Evil Army, SVU, Classhole, Criminal Slang, 9:00 p.m. at the Buccaneer, $7.00.

Mystery Lights, Homeshake, Liquid Teens, Chickasaw Mound, 9:00 p.m. at Murphy’s.

Weekend Roundup Part Nine (3)

Moon Duo, Dream Team, Ana, 9:00 p.m. at the Hi-Tone, $10.00.

Weekend Roundup Part Nine (4)

Catl, Marcella and her Lovers, 11:00 p.m. at Bar DKDC, $5.00.

Spaceface, Good English, 9:00 p.m. at the Hi-Tone, $7.00.

Weekend Roundup Part Nine (4)

SUNDAY, MARCH 15TH.

Full of Hell, Klaxxon, Reserving Dirtnaps, 8:00 p.m. at the Hi-Tone, $5.00.

Swearing at Motorists, Tweens, Gopesbusters, 9:00 p.m. at the Hi-Tone Small Room, $8.00.

Weekend Roundup Part Nine (5)

Mad Doctors, Beech Creeps, 9:00 p.m. at Murphy’s, $5.00.

Weekend Roundup Part Nine (6)

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Music Music Features

By the Sword

Formed in 2003 as the brainchild of guitarist/vocalist John “J.D.” Cronise, Austin’s the Sword has become one of the more refreshing success stories in the world of underground metal. After work-shedding for several years and releasing two demos, Cronise pulled together the Sword’s original lineup of guitarist Kyle Shutt, drummer Trivett Wingo, and bassist Bryan Richie in time to take advantage of the fact that the world’s biggest music-industry convention and festival happens to occur annually in their hometown. The quartet blew away audiences at South by Southwest in 2004 and 2005, and it was after the second of these performances that they were promptly signed to Long Island hard rock and metal-focused indie label Kemado Records.

Kemado soon released the Freya 7″ EP and the band’s debut full-length, Age of Winters (2007), material written by Cronise prior to the band’s formation. A split EP with Swedish retro-doom metal favorites Witchcraft and a second album, Gods of Earth (Kemado), came next in 2007 and 2008, respectively, and the band established themselves as full-time road dogs. The Sword’s sound during these first several years was informed by mid-’00s contemporaries like High on Fire, Mastodon, the Melvins, and Jucifer but primarily drew inspiration from not-so-modern sources: Black Sabbath, early Judas Priest, Pentagram, and other notables associated with the new wave of British heavy metal.

But the Sword was not to be lumped in with the growing number of ’70s-obsessed outfits that seemed perpetually locked in retro autopilot and unaware of any form of metal made after 1980. The second historical phase of metal the quartet liberally draws from is the all-important late-’80s. The Sword’s albums and live sets were rife with nods to classic riff-depositories such as Metallica’s … And Justice For All or Slayer’s South of Heaven. But just as important as the band’s stylistic grounding in metal history is the band’s own utilization of intensified melody in the building of riffs and Cronise’s seemingly seasoned, traditionally clean vocal lines.

Gods of Earth reached a high point of 108 on the Billboard 200 chart and once-headlining bands (Clutch, Machine Head, Lamb of God) found themselves supporting the Sword as the quartet established themselves as a formidable live show. But the reward for the Sword’s time on the road came in mid-2008, when they were picked by Metallica as openers for the thrash veterans’ European and American tour. The Sword saw their first two albums reissued as a box set, and by this point the band had contributed two songs to the Guitar Hero game series.

Metal fans have their own issues, with elitism being at the top of the list. The Sword had always weathered allegations that they were an “indie-metal” band or not true metalheads. Still, the sincerity and quality in the Sword’s brand of heavy metal speaks for itself.

While 2010’s Warp Riders (Kemado) allegedly alienated some of the Sword’s pickier fans with its subtle detour away from thrash and infusion of prog-rock courtesy of a running science-fiction narrative (based on an original story written by Cronise), these concerns were made irrelevant when the album debuted at 47 on the Billboard 200.

Apocryphon, the band’s fourth full-length, sold a whopping 23,000 copies in just three weeks. These are amazing numbers in this era of industry instability, sure, especially considering that Apocryphon is heavier and less reliant on classic hard rock than its predecessor.

The Sword plays the Hi-Tone Cafe, along with Gypsyhawk and Eagle Claw, on Friday, November 23rd.