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Entrepreneurs Invited to Solve Memphis Mobility Problems

Multiple agencies are working together to empower entrepreneurs to find solutions to transportation issues in Memphis.

The “Memphis Challenge Explore Report” was released today by Ford Motor Company, the Greater Memphis Chamber, Start Co., and Christian Brothers University. The report emphasizes multiple areas of improvement for “community-center mobility.”

“We launched this initiative to transform cities by helping solve mobility problems via the inclusion of community input,” the Memphis Challenge team said. “ Our framework zooms down to one person, one solution at a time to provide an intimate view of a city’s needs and how they may be addressed with new innovative solutions.”

Findings from the report highlight four areas the agencies are hoping to find solutions to in late 2024 through an initiative called the Memphis Challenge, led by Ford’s Urbanite program “with support from 12 local collaborators.” These four areas include: creating safe access to transportation, safety through the entire mobility journey, personal vehicle reliability, and understanding the total cost of car and mobility ownership.

This will allow local and national entrepreneurs to propose ideas to remedy these issues.

“Memphis Challenge winners are expected to receive up to $150,000 in pilot grant funding through the challenge program, with an additional $450,000 available to challenge finalists in seed funding, technical support, legal assistance, and startup business resources.”

The companies are urging entrepreneurs to find solutions that will improve accessibility to jobs, education, and healthcare. Past winners included community mobility hubs, pick-up/drop-off services for school children, farm-to-door food delivery, and more.

One of the key findings of the report found that citizens are concerned about their safety when using any mode of transportation.

“Regardless of time of day, gender, age, ability or mode of transportation, Memphians are concerned about their personal wellbeing and safety when walking out their front door,” the report said.

It also stated public transportation is not always the preferred method, as many found Memphis Area Transit Authority (MATA) to be “unable to get them to their destination at a time that works for them.” This resulted in many reporting they only use MATA for non-time-sensitive trips.

Citizens also told the team many of their options for jobs, food, education, and healthcare in their immediate neighborhoods have left them “dissatisfied” causing them to travel to locations that may be “ 20-30 minutes away by car.”  According to the report, this makes alternative modes of transportation such as walking and biking “infeasible.”

Another aspect of the report showed many Memphians rely on relatives and extended family for multiple mobility purposes such as pickup and organizing rideshare. 

“These family networks felt unique asset to Memphis and something to be considered when developing new mobility solutions,” the report said.

The report added that the median household income of the city is $50,622 with a poverty rate of 18 percent for adults.  From these findings, the team concluded “Memphis residents don’t have much extra to spend on transportation.”

These areas represent multiple opportunities for change, and the Memphis Challenge Team is urging entrepreneurs to submit proposals to consider these things along with intentional equity, environmental sustainability, replicability and scalability among others.

“These Explore Report findings complement other transit and mobility initiatives throughout the greater Memphis area – however, it does highlight some recent trends that tie into the public safety concerns Memphis has been experiencing,” the team said in a statement. “The Ford Urbanite Memphis Challenge is a spark to provide support, spread awareness and rally additional resources to an area that is ripe for innovation in, and around, Memphis.”


Those interested in applying should apply to the Urbanite Challenge Memphis I F6S by Friday, May 10.

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Cohen Presses Buttigieg on Memphis Transportation Needs

Representative Steve Cohen (D-Memphis) reminded U.S. Department of Transportation (USDOT) secretary Pete Buttigieg on Wednesday that “Memphis is the center of the country,” and “what’s good for Memphis is good for America.”

These remarks were made during an oversight hearing for the House Transportation and Infrastructure Committee.

Prior to these comments, Cohen applauded the implementation of the Bipartisan Infrastructure Law and its investments towards Memphis Area Transit Authority (MATA) and Shelby County.

In June it was announced that two Rebuilding American Infrastructure with Sustainability and Equity (RAISE) grants were being awarded by USDOT. MATA received $25 million for its Crosstown Corridor Safety and Multi-Modal Enhancement Program, and Shelby County received $13.2 million for its Eliminating Barriers on North Watkins (Project ELBOW.)

“These projects include many complete street elements to ensure safety and accessibility for all road users,” said Cohen. “This will transform the community and make it much safer to get around. One of the areas I’ve put a lot of emphasis on in getting the bill passed was complete streets.”

Cohen also reminded Buttigieg that Memphis has been ranked as one of the deadliest cities for traffic fatalities of pedestrians and bicyclists.

“The facts are, in minority communities it’s more likely that they’re not going to be sidewalks,” said Cohen. “It’s more likely they’re going to have median strips that help their crosswalks for people to get across at pedestrian passings. That’s one of the reasons we have so many high deaths of pedestrians and even bicyclists.

Cohen also mentioned that the city had recently been the recipient of the recent Safe Streets for All grant for $640,000 in order to remedy these things and to assist in the development of “comprehensive action plans to significantly reduce those fatalities.”

Not only did Cohen say that these problems need to be rectified, and that minority communities deserve to have foliage and safer streets, but he also asked if there was anything Buttigieg could do to “incentivize state governments.” Cohen added that state governments “put out a lot of these grants.”

“I don’t think we have Congressional authorization to ‘kick anyone in the rear,’ but we do work with state DOT’s knowing that we all share in principle, a commitment to safety, but believing that there are specific interventions that would make the biggest difference,” said Buttigieg.

Buttigieg added that they try to draw attention to the “eligibility of formula funds,” however the states may not be aware of the ways they could use these funds.

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New Commute Option Lead Says Streets Should Not Be Just for Cars

Jackson McNeil, a self-described “transportation nerd,” was named the new Transportation and Mobility Director for Commute Options, a division of Innovate Memphis, last month. 

McNeil succeeds Sylvia Crum in the role. Crum, known for advocating for bicycle-friendly attitudes and infrastructure, now works in Seattle for the Washington State Department of Transportation. 

The role in Memphis encourages system-wide improvements to transit and mobility here with a focus on promoting alternative transportation (i.e. other than cars). 

Originally from Jonesboro, Arkansas, McNeil moved to Memphis in 2012. Here, he focused on Urban Studies for his undergraduate work at Rhodes College and earned a Master’s in City and Regional Planning from the University of Memphis. He then moved to New York City, working for the city’s Department of Transportation. He returned to Memphis more than a year ago.  

We caught up with him as he begins his work here to see what might be on the horizon for Memphis transportation. — Toby Sells

Memphis Flyer: What opportunities do you see here? What challenges do you see in Memphis? 

Jackson McNeil: Memphis has been designed in such a way that driving a car is often the most convenient — and sometimes physically the only way — to get around our city. The city’s over 300 square miles and, of course, Shelby County is even bigger. We know that a lot of employment centers and major employment hubs are not necessarily located in super convenient places.

The average Memphian spends about $13,000 a year to own, maintain, and gas up a car to get around. So, in a in a city with high poverty rates, that’s not a good equation. 

At Commute Options and Innovate Memphis, we really see transportation as one of the key solutions to a lot of the problems that our city faces. Whether that is inequality, or economic opportunity, safety, or improving the environment, these are things that folks care about and I think that oftentimes transportation isn’t clearly connected to those.

What’s an opportunity — a good change — we can make pretty quickly here? 

JM: A moral imperative for our city is the issue of pedestrian safety. We’re consistently in the top five most dangerous cities in the country for pedestrians. That’s due in part to the way that our city has been designed. 

I think that making our city more walkable not only increases safety, but it makes our communities more desirable. It helps people have more pride in their neighborhoods and get to know their neighbors. That’s a big piece of the transportation puzzle that we have to work on here. 

Transit is also a really high priority. We got to see some big wins for [the Memphis Area Transit Authority — MATA] last year getting dedicated funding from the city and county. But we still have a long way to go to see our transit system adequately funded to provide effective service for all Memphians.

Are there any solutions or examples of things that you saw in New York City that we could implement here? 

JM: New York City does a lot of things when it comes to promoting other forms of transportation, partly because they don’t really have a choice. There’s only so much room for cars. 

New York City also has a really, really strong transportation advocacy scene. They have a lot of folks that are really passionate about it that help raise it to the forefront to local elected officials. 

Another thing is that a lot of the neighborhoods there really take pride and ownership in their city streets. A lot of times Memphians see streets just as things for cars to get around.

I really think that there’s an opportunity to learn from cities like New York to show folks that [streets are] one of the largest public spaces in our city. It’s not just for cars, it’s for people. Streets should, ultimately, serve people and shouldn’t be relegated [just for cars].

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Opinion The Last Word

Mind the Transportation Gaps

In a place like Memphis, living without easy access to a car seems impractical, if not impossible. Crisscrossed by highway-like boulevards that rival Atlanta or Los Angeles, and occasionally narrow-shouldered by thin pedestrian sidewalks, this is a city where both daily essentials and places of interest are largely dependent on automobile travel.

Perhaps unsurprisingly, only 11 to 12 percent of households do not own at least one car. Many of them are elderly and cannot afford to shoulder the costs of purchasing, insuring, and maintaining even a used vehicle.

Furthermore, the sections of the city where walking or even bicycling are more practical are considerably more expensive than those that are not — putting them out of reach for economically disadvantaged people, consistent with systemic racism in housing and the historical realities of segregation and redlining in Memphis.

Anyone without a car relies on a patchwork of family help, ridesharing such as Uber and Lyft, and a public transportation system that remains patchy despite improvements and plans for the future. With relatives’ busy work schedules, the cost and heavy demand on a limited number of rideshare cars, and bus lines that don’t go where some people in need are located, these are incomplete solutions.

The consequences are more profound than mere inconvenience. Our organization, which focuses on providing transportation options to senior citizens needing to get to healthcare appointments, is particularly invested in the relationship between disrupted travel options and care outcomes.

A study in the Journal of Community Health pointed to such an impact weighing especially heavily on those who live in poverty — and cutting harshly across racial and socioeconomic lines. For example, an analysis of cancer patients living in Texas showed that while 38 percent of white adults cited poor access to a vehicle as a barrier that could result in missing a cancer treatment, the same figure was 55 percent for African-American adults and 60 percent for Hispanic adults sampled. It would not be an exaggeration, in this sense, to argue that transportation gaps can literally shorten life spans and reinforce existing inequities.

It is heartening to see plans for infrastructure updates in Memphis that include express bus lines, more pedestrian and bicycle paths, and new bridges. But with the city still taking public comment and input on what is needed and how it would impact its residents, there is plenty of opportunity left for advocacy. In particular, it is our hope that certain core principles do not get lost.

First, it will continue to be important to think outside the box in getting Memphians, particularly the elderly and disadvantaged, where they need to go.

The public sector and MATA will continue to play their essential roles, but the question remains how nonprofit organizations, religious groups, hospitals and clinics, and neighborhood partners can step in, both to connect those in need with existing transportation resources and to pool our financial and logistical wherewithal to plug the remaining gaps. This is especially the case for organizations whose projects benefit from the opportunity provided by federal funding: What can be done to maximize its impact, and focusing more on granular, neighborhood-based projects, what can be done to address direct, rather than large-scale transport needs?

Second, charitable organizations that provide rides to people, as well as their partners, need to work to bridge the information and communications gaps that exist. Individuals, as well as their families, are often unaware of the services available to them, and whether through an online or social media-based approach or through traditional marketing and advertising, the different groups in the city providing such services need to make their work and partnerships with one another clearer to members of the community.

Third, to take a higher up view, the city must not only embrace, but also encourage even more updates to Memphis’ physical infrastructure to allow for more connections made on foot. In the medium- to long-term, the impact from decreased pollution levels, more physical activity, and more direct connections between once-isolated sections of our city will have a positive cumulative impact on many health conditions, including chronic illnesses, which many Memphians face.

Current efforts form an encouraging and welcome beginning, but when it comes to creating physical spaces more conducive to good health and social inclusion, the only direction is forward. Even if Memphis remains a “city of the car” for the foreseeable future, we can still ignite a new approach to transportation that benefits everyone.

Courtney McNeal is the Strategic Partnerships Manager at Innovate Memphis. Her work enables her to focus on social equity while helping the people of her hometown.

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News News Blog

New Ride-Share Service Headed to Memphis

Downtown Memphis Comission

Groove On-Demand will offer affordable ridesharing options to Memphians

The Memphis Area Transit Authority (MATA), Downtown Memphis Commission, and Memphis Medical District Collaborative have partnered to create a new transit service that will offer an alternative to Uber and Lyft in the city of Memphis. Called Groove On-Demand the dynamically routed public transit service will launch on the 10th of February.

The goal of the new service is to give to affordable, efficient, and convenient public transit for all riders in the greater Downtown Memphis area. In a statement, the partnership mentions Downtown Development and an increase in population as the basis for the creation of the program.

“Nearly three years ago, MATA was selected to receive free technical assistance to help develop mobility-on-demand projects such as this one,” said Gary Rosenfeld, chief executive officer at MATA. “The launch of Groove On-Demand is another opportunity for MATA to improve how people connect to their destinations using an on-demand-response service that transports riders directly from their doorstep to their destination. Another great benefit of this service is that it will greatly improve transit service to people who live in density-challenged neighborhoods.”

Groove On-Demand will work in a similar fashion to other ride-sharing services, with riders hailing a vehicle directly from their smartphone using the Groove On-Demand mobile app. Riders will be able to travel to any location within the service area from 7 a.m. to 8 p.m., Monday through Friday. Rides will be similar to that of a bus trip starting at $1.25 and going up to $0.75 for each additional passenger. Concessions for seniors, students, and riders with disabilities are $0.50 per ride.

“Our work to create a ‘Downtown for Everyone’ includes increasing mobility options across this geography. Working with MATA and MMDC to provide equitable transit options in Downtown just makes sense. Whether you are a commuter, resident, patient, or student the new Groove On-Demand provides a low-cost shared-transit opportunity,” said Lauren Crabtree, transportation program manager at Downtown Memphis Commission.

“Additionally, increasing mobility choice is a core function of Downtown’s new Transportation Management Association or TMA. Providing an on-demand transit service like this a great start.”

As a part of their pledge to ensure accessibility for all riders, Groove On-Demand will provide wheelchair-accessible vehicles and booking for those without a smartphone by calling them directly at (901) 763-8422. For more information about Groove On-Demand visit their website.

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Local Groups Weigh In on the Biden Administration

CHOICES’ Comprehensive Care Center

As the Biden Administration begins the long process of unifying the country, local nonprofits are gearing up for the work that needs to be done.

“We’re cautiously hopeful, you know,” says Commute Options program manager Sylvia Crum.

“I don’t know how long it’ll take for it to really start becoming apparent of what impact we will get to see right here in Memphis, but I’m really pleased that the administration is putting climate change on the forefront and saying, ‘We’ve got to do something to address this.’”

Commute Options, a nonprofit that works to promote alternative commuting methods within the city of Memphis, launched a bike commuting training program late last year. The program, which teaches Memphians how to commute through the city using biking or public transportation, is the first of many planned moves by the organization in 2021.

“We’ve been gathering a very lovely group of volunteers who are so excited to think about how we could help — in a safe and socially distanced way — encourage people who might want to try bicycling for transportation and show off the ability to do that.”

The nonprofit health advocate CHOICES has also begun the year strong. Its new comprehensive care center, which opened last fall, has been accepting patients throughout the pandemic, increasing volume in the latter half of 2020. The new center has allowed the group to expand to prenatal care and birth, something that director of external affairs Katy Leopard calls the “last piece of the puzzle”.

“As CHOICES, we wanted to be able to help people no matter what their choices were around a pregnancy. And so, it really makes sense that people needed to have more autonomy and how they give birth and the birth process,” says Leopard. “Having an out-of-hospital birth center environment that’s led by midwives, where people giving birth have more autonomy and choice, was really important to us. It wasn’t available in Memphis or anywhere near us, so we really felt like our community needed that.”

Just City executive director Josh Spickler says that while not much has changed for the organization with the new administration, they are still feeling the effects of the Trump administration.

“For the most part, our issues are pretty local,” he says. “A couple of exceptions would be that at the end of the last administration, there was a rush to execute five or six people. Federal executions had been on hold for years and years, and the Trump administration brought them back knowing that the Biden administration was going to have to work to stop them again.”

“I would hope that the death penalty becomes an issue, at the congressional level,” he adds. “We just don’t have the resources locally, but that’s one thing that I would hope would change because the state of Tennessee has really shown no interest in doing anything.”

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MATA to Restore Three Bus Routes Throughout Memphis

Justin Fox Burks

After discussions with the Memphis City Council, the Memphis Bus Riders Union, Citizens for Better Service, and the Boxtown Neighborhood Association, the Memphis Area Transit Authority (MATA) announced that fixed route service will be resuming formerly retired routes.

The Route 6 Northaven, 31 Firestone, and 38 Boxtown will resume effective Monday, September 14th. The routes had been temporarily reduced in response to COVID-19. 

The resuming routes are listed below. 

Route 6: Weekday service only, frequency every 45 minutes from 5:40-9 a.m. and 3:15-6:15 p.m.

Route 31: Weekday service only, frequency every 35 minutes from 6-8 a.m. and 3:15-6:15 p.m.

Route 38: Weekday service only, frequency every 90 minutes from 5:30 a.m.-7 p.m.

The resumption of routes comes amid a push by MATA to implement a new on-demand micro-transit project in Boxtown, Westwood, and parts of Whitehaven in 2021. The project’s goal is to improve access to its fixed route service and combat declining ridership.

During the announcement, MATA also revealed that they would be making general service improvements. MATA plans to go into detail on the extent of the improvements via public virtual meetings occurring on September 8th and 12th.

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Verizon 5G Network Hyped as Boon to Memphis Transportation, Agriculture, Manufacturing

Verizon/Facebook

“Feature-length HD movies can be downloaded faster than you can read this sentence.”

That’s a quote from the Verizon website about just how fast its 5G Ultra Wideband mobile service will be for consumers.

Verizon’s network is coming to 20 U.S. cities this year. And, as a surprise to the cynical Memphian inside some of us, Memphis made the cut, and the network is expected to radiate across the city soon.

Memphis Mayor Jim Strickland’s office announced Thursday that Verizon had chosen the city. The service is already live in Chicago and Minneapolis.

“Today’s announcement is just the start for Memphis and we’re excited to bring the game-changing power of 5G Ultra Wideband service to consumers, business, and government agencies in 2019,” Kyle Malady, Verizon’s chief technology officer said in a statement.

How big of a deal is this? Well, according to Strickland and Verizon, it’s a big deal.

Strickland seemed convinced that making the cut was “another testament that our momentum is real and will play a large part in continuing to advance equitable economic development throughout our city.” (The statement from Memphis City Hall ensured Strickland’s election-year buzzword “momentum” was introduced somewhere into the news cycle.)

Verizon said the new network has the potential to affect ”artificial intelligence, education, healthcare, robotics, virtual reality, augmented reality, autonomous vehicles, wearables, and the Internet of Things (IoT).”
[pullquote-1] “With its gigabit speeds and unprecedented response times, 5G can be thought of as the ’secret sauce’ that will make driverless cars, cloud-connected traffic control, and other applications that depend on instantaneous response and data analysis live up to their potential,” reads the Verizon website on its 5G network. “The possibilities are limitless.”

Verizon website says 5G isn’t just another iteration of the wireless network. It’ll be 20 times faster than the current 4G network, “making lag times nearly impossible to detect.” With this, augmented reality and virtual reality applications can work “seamlessly,” Verizon said. Also, industrial and machinery and robotics can be controlled remotely, it said.

Verizon/Facebook

Verizon said 5G will create jobs (but it didn’t specify what kinds of jobs those are or where they’d be located).

“By 2035, 5G will enable $12.3 trillion of global economic output and support 22 million jobs worldwide,” Ronan Dunne, executive vice president and group president of Verizon Wireless said in a statement. “Much of that growth will come from the digitization of transportation, agriculture, manufacturing and other physical industries.” Transportation. Agriculture. Manufacturing. A whole lot of each of those exists in the Memphis economic region. But you’ll only be able to connect to the lightning-fast new 5G network with a 5G-enabled device. If you have one, and you leave the 5G network zone, you’ll be automatically handed off to the current 4G network, Verizon said.

The other cities to get 5G this year are: Atlanta, Boston, Charlotte, Cincinnati, Cleveland, Columbus, Dallas, Des Moines, Denver, Detroit, Houston, Indianapolis, Kansas City, Little Rock, Phoenix, Providence, San Diego, Salt Lake City, and Washington D.C.

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News News Blog

Transportation Fee Could Yield $60M a Year


A new transportation utility fee could generate up to $60 million a year, an expert told Memphis City Council members Tuesday.

Council member Edmund Ford Jr. introduced the idea of such a fee during a meeting two weeks ago. The fees could generate revenue to be used to fund the underfunded Memphis Area Transit Authority (MATA) and road infrastructure projects, Ford said.


The transportation fee would be tacked on to utility bills and would be based on the number of trips on Memphis roads generated by individual properties. The rate would differ for commercial and residential properties.

When council members returned to the discussion Tuesday, they heard from Wayne Gaskin, a former city of Memphis engineer. He said there are many different ways to structure the rates, and said different options could produce revenues ranging from $30 to $60 million a year.

[pullquote-1] Based on the Institute of Transportation Engineers’ national standards, Gaskin said each month a large church could generate up to $6,300 in additional revenue, a sit-down restaurant up to $500, and a fast food restaurant anywhere from $125 to $1,000.

The council could opt to base the rates on types of commercial properties, as well as allow some residents to only pay a portion of the fee based on factors like income.

“There will be a lot of give and take when it comes to setting the rates,” Gaskin said. “I can’t emphasize that enough.”

Gaskin said the council, with community input, will have to hash out the specific details and amounts of the fees implemented in Memphis.

“It has to be something that is developed jointly,” he said.

Councilman Worth Morgan said he still has some “major questions” about the fee, such as how the funds will be dispersed. 

Ford said the council will continue the conversation at its meeting in two weeks.

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City Council Looks to Implement Transportation Utility Fee

The Memphis City Council is looking to implement a transportation utility fee to fund roadway and transit projects.

Councilman Edmund Ford Jr. said the fee would be used to fund roadway improvement projects, such repairing curb and gutters, as well as support the Memphis Area Transit Authority (MATA)’s new transit plan.

“I think it’s time for us to look at ways that we can garner enough funds that we don’t rely so much on property taxes,” Ford said. “I know we’re not in the phase of putting the ordinance together, but I think the discussion is important if we’re serious about funding MATA, as well as making sure public works has what it needs.”

The fee would be tacked on to Memphis Light, Gas and Water bills and would be similar to the stormwater fee, Wayne Gaskin, former city of Memphis engineer told the council. The residential and non-residential rates would be based on the amount of trips a property generates and could range from $4.75 to $15. Gaskin said the fee could generate more than $30 million in revenue each year.

This revenue will be used to offset the costs of road projects and create a dedicated source of funding for MATA, Ford said.

Last month, Robert Knecht, director of Public Works, told the council that the city doesn’t have dedicated funding for street improvement projects, such as fixing sidewalks. With more funding, other improvements such as switching to LED traffic signals could take place. To implement all of the roadway improvements currently needed citywide, Knecht said it would cost $60 to $80 million.

To upkeep sidewalks only, it would cost an additional $19 million a year.

The city is currently on an approximate 25-year street paving cycle, Knecht said. This means on average all 8,816 lane miles of street will get re-surfaced at least once every 25 years. Knecht proposes a 20-year cycle, which would cost another $8 million a year. A 10-year cycle hikes the cost up by another $50 million.

Ford plans to draft a resolution for the transportation fee and present it to the council in two weeks.

“I think it’s a true example of finding a way to be creative, while making sure that people are paying their fair share,” Ford said. “About 310,000 cars come through the city of Memphis every single day.”