Categories
Music Record Reviews

Aaron James’ Debut Ponders the Love We Make

The Unapologetic collective champions virtues that aren’t often associated with hip hop: vulnerability, fragility, and even self-doubt. Such qualities crop up in even their hardest jams, but they’re front and center, distilled into their essence, on the new long-playing debut from the group’s go-to guitarist, Aaron James.

At first, Nobody Really Makes Love Anymore hits the ears as a complete departure from Unapologetic’s typical fare. The first of three spoken vignettes gives way to snippets of backwards synth and falsetto, reminiscent of Magical Mystery Tour, until gentle guitar strums set the pace for James’ quiet vocals.

Dear love, above / Your moon don’t align with my rising sun / And I heard that’s not good for relations / You said, you’d send / A strand of your hair in a letter you penned / But instead, you sent just the pages.

With a hushed delivery reminiscent of Elliott Smith or Sufjan Stevens, these words and tones take the listener to a very interior place, where one goes to recall half-forgotten dreams. But while James’ voice has always delivered vulnerability with a confident strength, going back to his first single six years ago, the production here savors the space between his breaths as much as the music itself. Indeed, this album may be the most painterly music from the collective since the sparest moments from Cameron Bethany’s work. Though James can pick cascading guitar ostinatos like a folk pro, he sometimes chooses a sparser approach here, as acoustic guitar notes hang in the air and breathe.

Aaron James (Credit: Gabrielle-Duffie)

The 13-track album (including three conversational interludes) was recorded with a team of three producers and multi-instrumentalists, featuring James himself, co-producer Kid Maestro (Miss Lauryn Hill), and keyboard/piano/harmony vocalist Eillo. Together, they create a soundscape rich in acoustic beauty, yet undergirded with a deft sense of beats, synth flourishes, and even vocoder.

Kid Maestro, of course, is familiar to Unapologetic fans from his harder-hitting work with rappers, but he pivots here to more delicate percussion and a subtle sense of atmospherics. And Eillo is a secret weapon worth celebrating in his own right, bringing accomplished pianistic and vocal flourishes that decorate these songs like ear candy.

But if this album sports some of the most accomplished production in the Unapologetic catalog (and that’s saying something), there’s a rawness at the heart of it. That’s partly due to its emergence from the pandemic. The album is yet another Covid baby, produced in ad hoc studio settings, including a shed, as the trio soldiered through the height of quarantine while practicing responsible social distancing. As James notes in a statement, “It was a great exercise in capturing the DIY vibe of the time and just not taking things too seriously. I also hope the rawness translates and helps make this dialogue on love feel more honest as opposed to something that was way over produced.”

And truly, it’s the raw honesty that shines through here, as when James confesses in “The Breaker” that he wants to flip the script, and “treat you cold and jaded, with no explanation.” Ouch. It may be that nobody is making love, but James and company manifest it with a heartfelt question mark.

Aaron James will celebrate the album’s release tonight, Friday, November 11, 7:30 p.m., in a private house show at 579 N. McLean Boulevard. Free, but reservations are encouraged due to limited space.

Categories
Music Music Blog

Music to Light Up Juneteenth Celebration at Orange Mound Tower

Memphis Flyer readers couldn’t miss this week’s top entry in the Steppin’ Out pages, featuring the old United Equipment building standing tall in a blue sky, announcing tomorrow’s Juneteenth Family Reunion at the newly rechristened Orange Mound Tower. It will be the inaugural event for the tower and surrounding land, now slated for mixed-use development by a new partnership between Unapologetic, the music, media and fashion collective, and Tone, the Black arts and community-empowering nonprofit formerly known as the CLCTV.

Given the building’s iconic profile over Orange Mound, it’s literally a monumental moment for the neighborhood and the city of Memphis. And such a moment calls for some sonic sanctification. Accordingly, music will echo from the environs surrounding Orange Mound Tower with a tidal force, as the alliance settles in to its new home.

If you love music, click this 2019 track from AWFM, Hannya Cha0$, and PreauXX (produced by Kid Maestro) — which might well be the ultimate anthem for the remade Memphis that’s emerging this weekend — and read on.

Naturally, PreauXX, AWFM and Kid Maestro will all be on hand with beats, rhymes, and sweet musical soundscapes, along with fellow Unapologetic artists Eillo and C Major. IMAKEMADBEATS, the collective’s founder, will also perform.

But this moment is not only Unapologetic’s, and other artists will be there as well, including 91′ Co., BlueBoys and Matt Lucas. Mixed in with the live performances will be DJ sets from notable platter-spinners such as DJ Chandler Blingg, Qemist, DJ Manté and DJ Texas Warehouse.

It will be an unforgettable day to be sure, and, as noted in the Unapologetic press release, “Expect fireworks.” Whether literal or figurative, you know this crew will not fail to light up the night.

Juneteenth Family Reunion, Orange Mound Tower, 2205 Lamar, Saturday, June 19, 5-11 p.m., free.

Categories
Music Music Blog

Goner and Unapologetic Join Forces For Downtown Meltdown

The true genius of Memphis music has always been our willingness to mix and match. A show tonight in a Downtown alley proves that tendency is alive and well.

“We keep it fresh by following this one idea: If it doesn’t intimidate us, we didn’t think big enough,” says IMAKEMADBEATS, mastermind of the Unapologetic label. “Every show we throw, we try to do something we’ve never seen or done before. We try to scare ourselves with our own ideas, and then we take the necessary steps to make it happen. The adrenaline alone pushes us somewhere new in each show.”

Goner Records co-owner Zach Ives says when he was approached by the Downtown Memphis Commission (DMC) about scheduling a show, he thought it was a great idea.

“I love what [IMAKEMADBEATS] is doing over there,” Ives said. “We’ve met up and talked some over the past year. Nice to share experiences. While our avenues are different, there are plenty of similarities. We are both doing it our own way and figuring it out as we go along.”

Both Goner and Unapologetic follow in the Memphis tradition of independent record labels making and selling the music they want to hear, and then creating the audience for it.

In the case of Goner, Ives and his partner, Eric Friedl (aka Eric Oblivian), that music is the raw, rootsy garage punk that emerged from the Antenna and Barrister’s scene of the 80s and 90s.

For Unapologetic, it’s cutting edge hip hop.

“I really believe people value sincerity and vulnerability in music over everything else,” says IMAKEMADBEATS. “I think things like genre and other divisions come second to those things.

“These kinds of shows are great for us for the obvious reasons of getting in front of new people with open minds, but also because people like the good folks at Goner understand pushing boundaries and creating the kinds of atmospheres that allow people to be unapologetically themselves.

“Beyond the music, shows like these are great for the people, how they feel there, and the kinds of minds they’ll meet there. It’s great for community.”

Ives says after the initial conversation with Unapologetic, “One thing we both agreed on, our different parts of the music community don’t interact enough. This seemed like a good opportunity to try and correct that.”

The show will kick off around quitting time on Thursday, July 12th with Unapologetic rapper PreauXX and wunderkind producer Kid Maestro.

“There are few people as naturally talented as PreauXX,” says IMAKEMADBEATS. “[He] can go anywhere and share the stage with anyone and be a showstopper.”

New Orleans-based retro-synth wizard Benni will echo his spacey vibes  through the Downtown cityscape.

“The Unapologetic guys are super into Benni, so it was a no-brainer!” says Ives. “They demanded it! Also, he has a new record about to come out next month, so it made sense to get him back up and fill Downtown with new space sounds. It also felt like a good transition with the Unapologetic artists.”

Unapologetic R&B sensation Cameron Bethany will lend his smooth, emotive voice to the chorus.

“Cameron found me, actually,” says IMAKEMADBEATS. “We’d met before because someone I was working with in the studio called him in for some background vocals. He told me that he’d kept up with some of the things I was doing with PreauXX years ago.

“One day in 2015, Cameron called me and told me he wanted me to produce a single for him. We met, talked some business and artistic direction, then set a date for him to come and work on the record.

“The music on his Soundcloud page was mostly cover songs and when I’d asked peers about him, a handful mentioned an amazing voice but no one knew what his music sounded like. We started working on his single and after hearing the hook on it, alone, I knew we had something special. Something different. I listened to it on loop after Cam left the studio for almost 3 hours.”

Fresh off a sold-out European tour with Superchunk, Memphis punk legends The Oblivians will be joined by New Orleans vocalist Stephanie McDee.

The Oblivians covered McDee’s “Call The Police” on their last album, Desperation.

“It’s such a party anthem,” says Ives. “And her original version is soooo fast! We’ll see if the guys can keep up. Can’t wait to see what happens.”

The free show, sponsored by the DMC, begins at 5 p.m. in Barbaro Alley Downtown.