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Food & Wine Food & Drink

New locations for Tart, Babalu, and Wild Beet Salad Co.

It is not news that Memphis is experiencing a renaissance on multiple levels, particularly on the food front, becoming a foodie destination all of its own.

So much so that some of the relative newcomers to the scene are already expanding.

Heather Bryan-Pike and Abby Jestis opened the French-inspired cafe and patisserie Tart in 2014 to much fanfare, and in April of 2015 sold the Cooper-Young establishment to a silent owner.

Almost since taking it over, the new owner and Sleepy Johnson, Tart’s chef and general manager, have been prepping for a new location, settling on the lobby of One Commerce Square.

The reasons are not only to bring their fresh, homemade, and locally sourced sandwiches (Croque Monsieur, am I right?), pastries, and soups to people who live in zip codes other than 38104, but also because of logistics.

“We sell our bread to other businesses, and we have to rent another space to make it and ship it [to our Cooper-Young restaurant]. It’s a pain, and it’s costly,” Johnson says.

At their second location, Johnson and company will make all their breads and offer a to-go window with most of the favorites on the menu as well as a few pre-made salads, granola, etc.

Johnson says they are looking at November for the opening.

Their plans don’t stop there either.

“We hope to acquire the restaurant space in the building and open a brasserie. It will be a whole other ball game,” Johnson says.

Tart, 820 Cooper St. and 40 S. Main,

(901) 725-0091, tartmemphis.com.

When Babalu first opened in Overton Square in 2014, there were two-hour waits on Friday nights. I know. I was there.

The Eat Here Brands eatery, which is also responsible for four other Babalus in Jackson, Mississippi, Birmingham, Knoxville, and Charlotte, hopes to reach those outside the parkways with its second Memphis location next to International Paper.

“They built a new building just off of Poplar,” Eat Here Brands CEO Bill Latham says of the former Cozymel’s location. “They contacted us and asked if we would be interested. We took a look and said yes.”

Plans are to be similar to the Overton Square location but different.

“Every one of our restaurants is different, but we will try to make sure there are plenty of similarities,” Latham says.

Perhaps most importantly, it will have another kick-ass patio. And the guacamole.

Latham says they hope to open by the end of the year.

“I’ve always thought Memphis could support two Babalus,” Latham says. “It’s a great location with a tremendous amount of office space all around us and great neighborhoods north, south, east, and west. We love Memphis.”

Babalu Tacos & Tapas,

2115 Madison and near the corner of International Drive and Poplar, (901) 274-0100,

https://memphis.eatbabalu.com.

Wild Beet Salad Co. has diversified its operations in more ways than one.

After opening in 2014 as Lettuce Eat Salad Co., owner Kelcie Hamm was informed that using “lettuce” as a verb was already trademarked by a company in Chicago. Eventually she settled on Wild Beet Salad Co.

“I love it. I’m very happy with it,” Hamm says.

Now that she’s in the middle of ordering all new uniforms, signage, and binary codes, she figured it would be a good time to secure that second location.

In April she signed a lease at a location in Knickerbocker Plaza at 4715 Poplar.

She hopes to open in the fall.

Wild Beet Salad Co. serves fresh, chopped salads made to order topped with fresh-made dressings along with a variety of wraps in a fast-casual style.

The new location will be an exact replica of its original counterpart but with some additional seating.

“I’m really excited. I’m hoping to open more,” Hamm says.

Wild Beet Salad Co.,

6641 Poplar, Suite 106 and 4715 Poplar, (901) 552-5604, wildbeetsalads.com.

Categories
Food & Drink Hungry Memphis

Guess Where I’m Eating Contest 110

Oh my goodness … 

The first person to correctly ID the dish and where I’m eating wins a fabulous prize. 

To enter, submit your answer to me via email at ellis@memphisflyer.com

The answer to GWIE 109 is the Southwestern salad at Wild Beet Salad Co., and the winner is … Michael Erskine! 

Categories
Food & Wine Food & Drink

Eat Well

What if you could eat a healthy variety of meals and snacks all week without ever cooking, doing dishes, or even leaving home?

That’s the concept behind Ultimate Foods, launched six months ago by Nick Harmeier and Rick McCracken.

The pair offers several weekly 20- and 25-meal plans delivered each Monday, ranging from $125 to $172.50. They provide small, medium, and large plans with an average of 1,850 calories per day for the middle size. The average daily breakdown includes 40 percent protein, 40 percent low-Glycemic carbs, and 20 percent fat.

It matches the convenience of fast food with solid nutritional values and creative home-cooked options.

“People are absolutely dependent on us,” McCracken says. “Once you get accustomed to us, you get spoiled.”

McCracken, who has a cooking background, oversees several qualified chefs working out of Whitton Farms Cannery. Every dish comes in a plastic black tray, clearly labeled with nutritional information, a “best by” date, and microwave instructions.

Ultimate Foods now also offers meals and snacks à la carte at 1 N. Main St. in Memphis. “Happy Meals That Won’t Supersize You,” a sign on the glass storefront window says. The small corner shop is open 8 a.m. to 8 p.m. Monday through Friday and 10 a.m. to 5 p.m. Saturday and Sunday.

The weekly plans include items like Good Morning Memphis (ground turkey, brown rice, egg whites, fat-free cheese, tomatoes, cilantro, jalapenos, and salsa), Rise And Grind (egg whites, turkey sausage links, and red potatoes), and Kickin’ Jerk Chicken (sliced chicken breast, brown rice, pineapples, mandarin oranges, red pepper, and jerk sauce).

The pair discussed the idea for Ultimate Foods for a while, and one day McCracken called Harmeier with news: He’d put in two months’ notice as a manager at a sit-down burger joint.

“What are you doing?” Harmeier says, recalling his reaction in mock anger.

Just days later, Harmeier, inspired by a Steve Jobs quote he happened upon on his smartphone, quit his job in business development.

Justin Fox Burks

With no outside investors, the two poured every penny of savings they had into the new venture. They bought $500 worth of food the first week and sold it for $800, and business has accelerated since. They currently are working to standardize their operations to open up multiple small storefronts across Memphis, and they hope to expand even further one day.

“Don’t get me wrong, we want to be millionaires,” Harmeier says. “But this is more or less a passion.”

1 N. Main St. (654-6527)

goultimatefoods.com

While attending college in New York, Kelcie Allen became accustomed to eating at Chop’t, a quick-and-easy salad franchise.

Back in Memphis, she longed for a similar option, leading her to create Lettuce Eat, set to open in Germantown by the end of March.

“Sometimes it’s hard to make the right choice when you have to go to the store and buy everything. It’s easier just to run through Chick-fil-A than to make something healthy for yourself,” Allen says. “I got used to it in New York, so when I got home, I was like, ‘Oh, man. What am I going to do?'”

Each choice on the simple 10-item menu comes in a salad or a wrap, with prices ranging from about $7 to $10.

“My favorite’s the Southwestern,” Allen says. “It’s got a spicy chipotle ranch, avocado, corn, romaine lettuce, pepper jack cheese, and fried onions. It’s really good.”

Lettuce Eat also will offer a “build your own” wrap or salad for $6.99, including a choice of lettuce and four basic toppings. There are 57 ingredients, including six kinds of greens, produce, fruits, proteins, cheese, nuts, and “crunchies” like Chinese noodles, pita chips, and tortilla strips. All the dressings will be homemade.

The Lettuce Eat location is surrounded by offices, and Allen hopes to offer an alternative to fast food for business people on the go.

“We’re definitely going to wait and see how this one does before we sign any leases, but we’d like to open five to 10 in the next five years,” Allen says. “A couple more in Memphis, and then maybe Oxford or places like that.”

6641 Poplar

lettuceeatmemphis.com