Marketing/advertising agency archer>malmo took home the most awards at Saturday’s ADDY Awards at Minglewood Hall, with 27 gold certificates and 22 silver. At one point, the disembodied voice announcing the award winners quipped that she was getting tired of calling out the same names.
But other agencies took home many of the top honors, including Harvest, which followed closely on archer>malmo’s heels with 14 gold awards and eight silvers.
Here are the winners of the evening’s top honors:
Best of Show: Harvest, for its “321 Oil Relief Dinner — Wooden Sign,” for Andrew Michael Italian Kitchen.
Best of Print: Oden, for the Festival 2 (Clanjamfry) poster featuring the Scotty McSurly dog character for Evergreen
Presbyterian Church.
Outstanding Art Direction: Harvest, for the “321 Dinners for Relief” menu.
Best of Out-of-Home: Harvest, for its “Swine & Wine” wooden sign for Andrew Michael Italian Kitchen.
Best of Web: the Greater Memphis Chamber for “The Soundtrack Project.”
Judges Choice Award: Oden, for its “Open Holiday Message.”
People’s Choice Award: Harvest, for 321 Oil Relief.
Other top winners at Saturday’s event included Combustion, CS2, Red Deluxe, Tactical Magic and others. Winners in the top categories will advance to a district competition and possibly to the National Advertising Federation’s ADDYs. Entries were judged on originality, creativity and strategy.
