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WE SAW YOU: Zio Matto Gelato Now at Central Station

The gelato spot hosted a grand opening at the new South Main location.

Matteo Servente and Ryan Watt don’t care if their business takes a licking. In fact, that’s what they want.

Servente and Watt are owners of Zio Matto Gelato, which recently held its grand opening celebration at 545 South Main Street, Number 110, inside Central Station.

Julianne Watt
Grayson West and Santiago Arbelez
Armani Featherson
Felicia Willett-Schuchardt and Clay Schuchardt

“Gelato is the best Italian treat,” Servente says. “It’s like ice cream, but better. It’s got less fat. It’s got less sugar. And it’s creamier and packs more flavor.”

They offer 14 flavors at a time, but, he adds, “We have recipes for many, many more.”

Servente, who is from Turin, Italy, founded the business. “Matto” is what his niece called him when she was little. And “Zio” is “uncle” in Italian.

Jalyn Souchek and Keith Evanson
Will and Thomas McGown
Christine and Carroll Todd

“We love being on South Main because it’s a neighborhood similar to Italy,” says Watt, a filmmaker, adding, “You get the gelato and take it right outside and walk down the neighborhood.”

Also, he says, “Being near the [National] Civil Rights Museum and being here at Central Station, [there’s] a mixture of tourists and locals. It’s a perfect location.”

We Saw You

By Michael Donahue

Michael Donahue began his career in 1975 at the now-defunct Memphis Press-Scimitar and moved to The Commercial Appeal in 1984, where he wrote about food and dining, music, and covered social events until early 2017, when he joined Contemporary Media.