October 5, 2021 is a day Brett Batterson will never forget. That’s when Come From Away opened at the Orpheum Theatre in Downtown Memphis, marking the return to live performance after 18 months of pandemic shutdown.
“That opening night is one of the greatest nights I’ve ever experienced in my career,” says Batterson, the Orpheum’s president and CEO. “Everybody was so excited to be there, and the audience was just so grateful for Broadway to be back in the Orpheum. The cast was excited to perform for people. It was like a magic stew of emotions that was just wonderful.”
When Jesus Christ Superstar opened on June 28th, it marked the belated end of the star-crossed season that began in March 2020. “It feels really good to have what we call the pandemic season behind us, and we start our new season in just a few weeks with My Fair Lady, followed by To Kill a Mockingbird.”
Located at the western edge of Beale Street, the century-old theater has witnessed a lot of changes Downtown, but nothing like the last few years. It has been a time of both growth and tragedy. “I think Downtown Memphis is starting to see the resurgence, the coming out of the plague. If you come down here on a Friday or Saturday night, there are people everywhere. I don’t think we’ve seen the return of all the office workers that we need for the restaurants to have a lunch crowd, but on a weekend night, there’s a lot of people down here.”
Batterson sees the crowds as a continuation of positive trends the pandemic interrupted. “When I first arrived in Memphis six and a half years ago, I think Memphis was just at the tail end of the low self-esteem problem that Memphis has suffered from since the assassination of Dr. King. Shortly after I arrived, people started making plans and talking about how great of a city it is. Nashville is a tourist trap while Memphis retains its soul and authenticity. That’s the big change I’ve seen — Memphis is proud of itself again, as it should be.”
Downtown Delights
The Orpheum was once a movie palace owned by Memphis-based Malco Theatres. Just a short hop down Front Street, Malco’s newest movie palace is the Powerhouse, a seven-screen multiplex built around a historic structure which once provided steam power for next door’s Central Station. On Saturdays, the Powerhouse’s parking lot plays host to the Downtown Memphis Farmers Market. Sergio Brown is one of the dozens of vendors who gather under the T-shaped shelter every week to hawk their locally produced wares. His company, Earthworm Plants, is based across the river in West Memphis. “We just started, so this is our first year here in Memphis,” he says. “The support we’ve gotten from Downtown has been amazing. When people from other states come here, they’re just amazed at what we do.”
Earthworm Plants is part of a wave of new businesses that have opened in the pandemic era. A few blocks to the east is South Point Grocery, the latest venture by Castle Retail’s Rick James, which filled a need created by Downtown’s growing population. But South Point’s biggest draw is the sandwich counter, run by Josh McLane.
Like many people in Memphis, McLane is a man of many hustles. He’s a well-known comedian and drummer in the punk-folk duo Heels. (Their new album, Pop Songs for a Dying Planet, will be released in October.) His sandwich skills first got attention when he manned the kitchen at the Hi Tone music venue. “Unlike other people, when I’m hammered and make a sandwich at 3 in the morning, I write it down,” he says.
At lunch time, there’s a steady stream of foot traffic coming through the door for McLane’s creations. “I genuinely get a kick out of being able to say, ‘Come see us for lunch, and I will get you outta here in five minutes, unless we have a giant line — and even then, it’s gonna take 10, tops.’”
McLane says the wave of new businesses was born of necessity. “That first year of Covid, everybody started opening something, either because you had nothing to do or you had no money coming in. And after that first year, everybody who wasn’t good at it or didn’t have a good enough sustaining idea got weeded out and everybody else just kept going.”
Good Fortune Co. is a new eatery that has been earning raves Downtown. Co-owner Sarah Cai lived in Collierville until she was 13, when her father was sent to China to open a new FedEx hub. “I’m from here, and I always wanted to come back,” she says. “We had been paying attention to restaurants in the area and what was popular. There was really nothing like this kind of cuisine, and from what I could tell, there was nobody who could bring the kind of experience that we have had, traveling and working abroad in different places.”
All of the food at Good Fortune Co. is made by hand. “The kimchi is important to me,” Cai says. “It’s something I’ve always made on my own because when you buy it, it just doesn’t taste the same. The whole [restaurant] concept stemmed from scratch-made noodles that have always been a huge part of my food. Dumplings are my food love, my passion. I’ve been making them since I was a kid with my family. They had to be on the menu. I knew I wanted it to be Asian, but influenced by a lot of different regions, not necessarily Chinese or Japanese. My background is really mixed. My mom’s Malaysian and my dad’s Chinese. I’ve traveled all around Southeast Asia, so I’ve been inspired by a lot of different flavors. What I wanted to showcase here is the fusion of those authentic flavors. The food itself is kind of Asian-American — like myself.
“I’ve been able to come back and rediscover the city as an adult. It’s a totally different experience. Memphis is really cool! I’ve lived in China, Austria, Europe. I’ve traveled all around the world, and Memphis is one of the most authentic cities I’ve ever been in. It’s gritty, but it’s all part of the charm — it’s just a genuine place. I’m really happy to be able to be a part of this world now.”
New Growth
She’s 19 feet tall, weighs 15,110 pounds, and her dress is made from 6,507 plants. The Red Queen is the most spectacular creation of “Alice’s Adventures at the Garden,” the larger-than-life new exhibit at the Memphis Botanic Garden. The living statuary of the timeless characters from Alice In Wonderland, like the Cheshire Cat, the Queen’s chessboard full of soldiers, and Alice herself, originated at the Atlanta Botanical Garden.
Alice and her companions have made a big splash, says Olivia Wall, MBG’s director of marketing. But the exhibit is just one of the new features at the 96-acre garden. “We have gone through a lot of transformation,” she says. “We are just finishing up a capital campaign that was focused on campus modernizations, so part of that, like the visitor center, was completely redone in 2022. It’s been a lot of change and a lot of transformation for the better. We are always focused on our mission, which is connecting people with plants. How can we best do that?”
The Alice figures are made from steel armatures and given color and shape by plants and flowers. In the summer heat, it can take 90 minutes just to water the Red Queen. Other artists were invited to participate. “We have these renditions of the White Rabbit around the grounds that local artists created,” Wall says.
There are also interactive elements. “It’s classic literature, so we have quotes from the book around to help put it into context. Kids can have their own imaginary tea party. They can pretend to be the March Hare or the Mad Hatter.”
Wall came to Memphis in 2014 to get her master’s degree from Memphis College of Art. The Cooper-Young resident says she’s a “Midtowner through and through.”
Midtown has been the focus of intense development in the pandemic era, with new apartment complexes springing up everywhere. “They’re called ‘five-over-ones,’” says F. Grant Whittle. “They’re the apartment buildings like they’ve got on McLean and Madison. They are built with concrete on the first floor and then stick on the upper floors. They’re easily put up. They’re not hideous, and they’re not beautiful, but just getting apartments in place for people to live is important right now.”
Whittle and his husband Jimmy Hoxie recently opened The Ginger’s Bread & Co. on Union Avenue. “Jimmy was working at City & State making pastries, and they didn’t need him anymore because they didn’t have many customers. At the same time, a man moved out of a duplex we owned and I said, ‘Jimmy, why don’t you go over there and start baking? We can sell your stuff online.’ And so, that’s what we’ve been doing since the beginning of the pandemic. Then, I was let go from my job. I needed something to do. So we sold the duplex, and we used the money to open this place.”
Since they opened earlier this summer, bread, cookies, and cheesecake have been flying off the shelves. “I think that this little part of Union is ripe for renewal and regrowth,” Whittle says. “I really like Cameo, which is a bar that just opened at Union and McLean. I can walk there in five minutes. They’re still getting their sea legs. They’re trying to do a good product there, and the food is not too bad.”
Midtown remains a cultural center. The history of Memphis music is enshrined on Beale, but the present and future lives in places like The Lamplighter, B-Side, and Hi Tone. The reopened Minglewood Hall is once again hosting national touring acts. In the Crosstown Concourse, the Green Room offers intimate live music experiences, and the 400-seat Crosstown Theater recently put on a blockbuster show by electronic music pioneers Kraftwerk. Not far from the towering Concourse is Black Lodge.
The movie mecca began life more than two decades ago as a tiny Cooper-Young video store. Now, it not only boasts one of the largest DVD and Blu-ray collections in America, but also a state-of-the-art sound system and multiple projection screens. “We’re proud to be serving a full menu of food as well as a full bar,” says Lodge founder Matt Martin. “Come in and check out some of our signature cocktails and dishes designed by our chef and co-owner James Blair. We are pleased to finally offer a full nightclub experience to Midtown Memphis. We’ve got great EDM shows, great bands, movie screenings, burlesque and drag shows, comedy, and video game tournaments — and our AC is amazing!”
Another Midtown dream realized is Inkwell. The popular Edge District bar was founded by Memphis artist Ben Colar. “The concept was to create a super dope cocktail bar where people could just kind of be themselves,” says bartender Jessica Hunt. “It’s Black-owned, so Ben wanted to show the city that there are Black bartenders that can do really good craft cocktails.”
The relaxed vibe is maintained via cocktails like the Sir Isaac Washington, a complex, rum-based, summery drink. “It’s always a breath of fresh air to come in here and work around people I love,” says Hunt. “Plus, I get to meet so many cool, artsy people!”
Music for the Masses
“Memphis’ identity is its musical history,” says the Orpheum’s Batterson. “Our tourism is music tourism. There may be some Broadway fans, or the timing may be right so that we’ve got Bonnie Raitt or Bob Dylan at the Orpheum, but most of the tourists are music people who want to hang out on Beale Street, go to Graceland, go to the Stax Museum, go to Sun Studio.
“I think we have some real gems in our museum system, from the National Civil Rights Museum to the Brooks and the Dixon and MoSH. An hour at Sun Studio is probably one of the most important hours you can spend in Memphis — that and going to Stax and seeing Isaac Hayes’ gold-plated car!
“I am shocked at how many Memphians have told me they’ve never been to Graceland. To me, you’ve got to go once. If you never go back, that’s up to you. But you’ve got to go once. How could you have this huge, international tourist attraction in your city and not ever go? I don’t get that.”
With Elvis, the spectacular new biopic from Australian director Baz Luhrmann, the King of Rock-and-Roll is once again topping the box office. After earning a 12-minute standing ovation at the Cannes Film Festival, Luhrmann and his stars, including Austin Butler and Tom Hanks, made their American debut at the Guest House at Graceland. “It’s something that younger people don’t understand,” said Luhrmann to a packed house. “They know they’re very interested in this film because they’re very interested in instant fame. You can get on TikTok and have 20 million followers the next day, and you’re famous. But when Elvis came along, the teenager had just been invented. The idea of young people with money was a new idea. There was no precedent for someone driving a truck one minute and being a millionaire and the most famous man on the planet the next.”
As he stood on stage with Elvis’ wife Priscilla Presley, daughter Lisa Marie, and granddaughter, actor/director Riley Keough, Hanks, who plays Elvis’ infamous manager Col. Tom Parker, recounted the welcome they had received. “We visited the home of the King last night. It is a place that is, I think, as hallowed as any president’s home, as any museum dedicated to a particular type of art. What’s unique about it is, it is so firmly stamped with the name Presley, and it would not have existed were it not for the city of Memphis and the genius of a one-of-a-kind artist who, more than anybody else in music or any sort of presentational art, deserves the moniker of the singular word ‘King.’”
